Michael Son

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Movie Word of Mouth: A Study of Internet Comments

Posted by Michael Son on October 30, 2014

Every day, people who use Disqus generate more than 7,000 hours of conversation across any number of topics imaginable. Movies are among the most popular drivers of discussion. Of course, this shouldn’t come as a surprise because who doesn’t love debating the merits of a particular film or actor’s performance, or searching for deeper meaning from movies they’ve seen (Ron Burgundy is a metaphor for post-Cold War America success in spite of itself…think about it).

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