Disqus Blog

The Zero-Sum Myth of Publisher Monetization

Nick Tiglias — Wed, 15 Jul 2026 15:34:00 GMT

Publishers today are managing more monetization relationships than ever. A primary ad partner handling your above-the-fold inventory. An affiliate program. Maybe a paywall or a direct sales team on top of that.

So when a new tool enters the conversation, the natural question is: will this work alongside what we already have?

When that tool lives below the fold, in a space that currently generates no revenue at all, the answer is worth understanding clearly.

Introducing the Disqus SDK: Bring Your Community to Mobile

Nick Tiglias — Thu, 09 Apr 2026 17:00:56 GMT

Earlier this year, we published research showing that mobile now accounts for over 73% of pageviews across Disqus publisher sites, and that figure has been steadily climbing since 2021. We also made the case that in a world where search referrals are shrinking and zero-click experiences are becoming the norm, community engagement is one of the most durable revenue levers publishers have left.

Early Results Are In: How Polls Are Driving Engagement and Revenue Across the Disqus Network

Nick Tiglias — Thu, 26 Feb 2026 17:23:12 GMT

A few months ago, we launched a lightweight Poll experience built directly into the Disqus comment section. No redesign, no new templates, no extra logins for readers, and no additional cost for ad-supported publishers.

Why Community Is Becoming the Most Valuable Mobile Surface for Publishers

Nick Tiglias — Thu, 29 Jan 2026 18:02:20 GMT

Mobile has long dominated how audiences consume publisher content. What’s news is the economic pressure driven by recent industry macro trends.

A New Way to Boost Engagement Inside Your Comment Section

Nick Tiglias — Thu, 11 Dec 2025 18:56:54 GMT

Publishers today face a familiar set of challenges. Platforms are sending less traffic, audience attention is harder to keep, and engagement on owned properties matters more than ever. Over the past year, we have heard the same themes repeatedly from our partners. They want simple, lightweight ways to keep readers on-site without adding work for their teams.

The Battle for the Homepage: How Publishers Are Using Community to Win Back Control in the Age of Zero-Click

Nick Tiglias — Tue, 25 Nov 2025 22:06:46 GMT

For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month.

Google's AI Overviews: Game Over for Publisher Traffic?

Michael Gately — Mon, 16 Jun 2025 21:43:08 GMT

When Google's AI Overviews launched last year, publishers worried they might negatively impact their traffic. It turns out those worries were justified, according to a new report from the Wall Street Journal.

Disqus Polls: Now With More Responsive Design and Post-Submission Call-to-Actions

Michael Gately — Thu, 15 May 2025 17:50:19 GMT

We've just released a significant update to Disqus Polls that will help publishers better capture their audiences' attention and keep them engaged and on-site for even longer.

Maximum Interaction: Why Publishers Are Turning to Polls to Engage Website Audiences

Michael Gately — Wed, 05 Feb 2025 19:40:54 GMT

As a publisher, you're undoubtedly feeling increasing pressure to captivate audiences in a way that both builds your community and generates revenue. You publish great online content, but is that enough to keep your audiences engaged in the modern age of constant distractions and diminished attention spans? Unfortunately, the answer is no. You need to do more, which is why so many publishers have been looking for ways to make their websites more interactive and dynamic.

Now Available: Disqus Polls

Michael Gately — Wed, 30 Oct 2024 19:06:54 GMT

Today, we’re thrilled to launch Disqus Polls, a powerful new tool that enables publishers to easily create and embed interactive polls directly onto their site, boosting audience engagement and collecting valuable insights. After weeks of feedback from early adopters, we’ve fine-tuned Polls to deliver the best experience for publishers and their audiences, and now, Polls are available to everyone!