--- title: Blog | Disqus | Research description: Research | The official blog for Disqus news, tips, and updates. --- [![disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com/) - Comments - [Overview](https://disqus.com/platform/overview/) - [Engagement](https://disqus.com/platform/engagement/) - [Moderation & Safety](https://disqus.com/platform/moderation/) - [Audience](https://disqus.com/platform/audience/) - [Monetization](https://disqus.com/platform/monetization/) - [Boards](https://about.disqus.com/disqus-boards) - [Polls](https://disqus.com/polls/) - [Pricing](https://disqus.com/pricing/) - Resources - [Blog](https://blog.disqus.com) - [Support](https://disqus.com/support/) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [About](https://disqus.com/about-us/) - [Contact Us](https://about.disqus.com/contact/) - Login - [Publishers](https://disqus.com/profile/login/?next=https://disqus.com/admin/) - [Commenters](https://disqus.com/profile/login/?next=https://disqus.com/home/notifications/) [Get Started](https://disqus.com/profile/signup/intent) Site Admin - View Profile - [Settings](https://disqus.com/home/settings/) - [Home](https://disqus.com/home/) - [Help](https://help.disqus.com/) - [Log Out](https://disqus.com/logout/) [Blog](https://blog.disqus.com) Posts about Research # Posts about Research [![The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(19).png)](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) [Product](https://blog.disqus.com/topic/product) [... comments](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization#disqus_thread) ## [The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) July 15, 2026 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) Publishers today are managing more monetization relationships than ever. A primary ad partner handling your above-the-fold inventory. An affiliate program. Maybe a paywall or a direct sales team on top of that. So when a new tool enters the conversation, the natural question is: will this work alongside what we already have? When that tool lives below the fold, in a space that currently generates no revenue at all, the answer is worth understanding clearly. [Read more »](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) [![Introducing the Disqus SDK: Bring Your Community to Mobile](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(17)-1.png)](https://blog.disqus.com/introducing-the-disqus-sdk-bring-your-community-to-mobile) [Product](https://blog.disqus.com/topic/product) [... comments](https://blog.disqus.com/introducing-the-disqus-sdk-bring-your-community-to-mobile#disqus_thread) ## [Introducing the Disqus SDK: Bring Your Community to Mobile](https://blog.disqus.com/introducing-the-disqus-sdk-bring-your-community-to-mobile) April 09, 2026 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) Earlier this year, we published research showing that mobile now accounts for over 73% of pageviews across Disqus publisher sites, and that figure has been steadily climbing since 2021. We also made the case that in a world where search referrals are shrinking and zero-click experiences are becoming the norm, community engagement is one of the most durable revenue levers publishers have left. [Read more »](https://blog.disqus.com/introducing-the-disqus-sdk-bring-your-community-to-mobile) [![Early Results Are In: How Polls Are Driving Engagement and Revenue Across the Disqus Network](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(13).png)](https://blog.disqus.com/early-results-are-in-how-polls-are-driving-engagement-and-revenue-across-the-disqus-network) [Product](https://blog.disqus.com/topic/product) [... comments](https://blog.disqus.com/early-results-are-in-how-polls-are-driving-engagement-and-revenue-across-the-disqus-network#disqus_thread) ## [Early Results Are In: How Polls Are Driving Engagement and Revenue Across the Disqus Network](https://blog.disqus.com/early-results-are-in-how-polls-are-driving-engagement-and-revenue-across-the-disqus-network) February 26, 2026 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) A few months ago, we launched a lightweight Poll experience built directly into the Disqus comment section. No redesign, no new templates, no extra logins for readers, and no additional cost for ad-supported publishers. [Read more »](https://blog.disqus.com/early-results-are-in-how-polls-are-driving-engagement-and-revenue-across-the-disqus-network) [![What We're Reading Volume 5](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/what-were-reading-volume-5) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/what-were-reading-volume-5#disqus_thread) ## [What We're Reading Volume 5](https://blog.disqus.com/what-were-reading-volume-5) November 13, 2019 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) Welcome back to Volume 5 of our What We’re Reading blog post series! This series aims to share our favorite articles, posts, and reports, relevant to the growing world of digital publishing, with our publishers, readers, and commenters. If you haven’t done so already, you can check out our last post in the series here. As always, we love to hear your opinions about these articles and others that you are reading. So, be sure to share your thoughts with us below in the comments! [Read more »](https://blog.disqus.com/what-were-reading-volume-5) [![What We're Reading Volume 4](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/what-were-reading-volume-4) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/what-were-reading-volume-4#disqus_thread) ## [What We're Reading Volume 4](https://blog.disqus.com/what-were-reading-volume-4) December 11, 2018 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) Our What We’re Reading blog series is back with a fresh batch of insightful articles for you! In case you need a reminder, this series highlights our favorite articles, topics, and reports relevant to digital publishing to help our readers, publishers, and blog subscribers stay up to date with the latest information and news. If you haven’t already, be sure to check out Volume 1, Volume 2, and Volume 3 for some great additional reads. We’d love to hear your feedback about the articles and how the topics may be impacting your business. Now... let’s get right into it, shall we? [Read more »](https://blog.disqus.com/what-were-reading-volume-4) [![Why Readers Pay For News (And Why They Don't)](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/why-readers-pay-for-news) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/why-readers-pay-for-news#disqus_thread) ## [Why Readers Pay For News (And Why They Don't)](https://blog.disqus.com/why-readers-pay-for-news) August 14, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) We recently polled readers and commenters about whether or not they pay for online news and why. By examining the current sentiment around paying for news, we hope to provide publishers with insights that will help them build successful businesses supported by loyal, engaged readers. Today, we’re sharing the results of our research and summarizing the feedback readers provided. [Read more »](https://blog.disqus.com/why-readers-pay-for-news) [![Poll: Why Do You Pay for News Online?](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/poll-why-do-you-pay-for-news-online) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/poll-why-do-you-pay-for-news-online#disqus_thread) ## [Poll: Why Do You Pay for News Online?](https://blog.disqus.com/poll-why-do-you-pay-for-news-online) July 12, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Back in November, we asked readers if they would rather pay for content and never see ads or have all content be free and ad-supported. The poll generated 4,719 votes, with the majority of respondents (80.4%) saying they prefer that all content be free and ad-supported. While it was not surprising to see that most readers preferred that all content be free, nearly 1 in 5 respondents indicated they wouldn't mind paying for content if it meant that they never had to see ads. [Read more »](https://blog.disqus.com/poll-why-do-you-pay-for-news-online) [![Here Are the Reasons Why People Downvote Comments](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments#disqus_thread) ## [Here Are the Reasons Why People Downvote Comments](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments) May 29, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Recently, we polled readers and commenters about the reasons why they downvote comments. While we often get feedback about how downvotes work on Disqus, it’s less common for us to hear about why people downvote comments. By understanding these motivations and goals, this paves the way towards improving how voting works in the future. Today, we’re sharing the results of our research and summarizing the feedback you provided. [Read more »](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments) [![Poll: Why Do You Downvote Comments?](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/poll-why-do-you-downvote-comments) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/poll-why-do-you-downvote-comments#disqus_thread) ## [Poll: Why Do You Downvote Comments?](https://blog.disqus.com/poll-why-do-you-downvote-comments) May 02, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Before we start, there is something we should state upfront: the ability to downvote comments in Disqus never went away. You can still downvote comments which will affect the order they appear in a discussion when using the Best sort. We simply hide how many downvotes a comment has received and only show the total upvotes. [Read more »](https://blog.disqus.com/poll-why-do-you-downvote-comments) [![What We're Reading: Volume 2](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/what-were-reading-volume-2) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/what-were-reading-volume-2#disqus_thread) ## [What We're Reading: Volume 2](https://blog.disqus.com/what-were-reading-volume-2) April 12, 2018 | [Mario Paganini](https://blog.disqus.com/author/mario-paganini) Welcome to volume 2 of our, What We’re Reading, blog post series. In case you missed our last post, this is a new series where we aim to share our favorite articles, posts, and reports, relevant to digital publishing, with our publishers, readers, and blog subscribers. As always, we love to hear your opinions about these articles and others that you are reading. So, be sure to share your thoughts in a comment below. [Read more »](https://blog.disqus.com/what-were-reading-volume-2) [![Here Are the Reasons Why People Subscribe to Email Newsletters (And Why They Don’t)](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/why-people-subscribe-to-email-newsletters) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/why-people-subscribe-to-email-newsletters#disqus_thread) ## [Here Are the Reasons Why People Subscribe to Email Newsletters (And Why They Don’t)](https://blog.disqus.com/why-people-subscribe-to-email-newsletters) April 03, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Last month, we asked readers and commenters to tell us why they subscribe to email newsletters. With more publishers investing in growing their email lists, we wanted to hear from you on where you stand. Specifically, we wanted to know if you currently subscribed to any email newsletters and if so, why. Today, we’re sharing the results of that research and summarizing what we learned from the feedback you provided. [Read more »](https://blog.disqus.com/why-people-subscribe-to-email-newsletters) [![What We're Reading](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/what-were-reading) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/what-were-reading#disqus_thread) ## [What We're Reading](https://blog.disqus.com/what-were-reading) February 28, 2018 | [Mario Paganini](https://blog.disqus.com/author/mario-paganini) At Disqus, we love to stay up to date with the latest news, events, and trends in the world of digital publishing. It helps us to understand the challenges that today’s publisher face and better support them with new tools and strategies. Team members across sales, customer success, product, marketing, and engineering regularly share their favorite stories. We even have an internal slack channel devoted to sharing the latest, most relevant, and most interesting articles that are impacting the digital publishing industry. [Read more »](https://blog.disqus.com/what-were-reading) [1](https://blog.disqus.com/topic/research/page/1) [2](https://blog.disqus.com/topic/research/page/2) #### Subscribe to our blog Get the latest posts in your email - [Platform Overview](https://disqus.com/platform/overview) - [Engagement](https://disqus.com/platform/engagement) - [Moderation & Safety](https://disqus.com/platform/moderation) - [Audience](https://disqus.com/platform/audience) - [Monetization](https://disqus.com/platform/monetization) - [Pricing](https://disqus.com/pricing) - [Disqus Pro](https://disqus.com/landing/disqus-pro) - [Disqus for Business](https://disqus.com/landing/disqus-business) - [Polls](https://disqus.com/polls) - [Blog](https://blog.disqus.com/) - [Support](https://help.disqus.com) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [API](https://disqus.com/api/docs/) - [Logos](https://disqus.com/brand/) - [History](https://disqus.com/about-us/#history) - [Mission](https://disqus.com/about-us/#mission) - [Culture](https://disqus.com/about-us/#culture) - [How Does Disqus Work?](https://help.disqus.com/en/articles/1717050-how-does-disqus-work) - [Community Tips](https://help.disqus.com/en/collections/191659-community-tips) - [Increase Engagement & Retention](https://help.disqus.com/en/articles/1717197-how-to-increase-reader-engagement-and-retention) - [Moderating 101](https://help.disqus.com/en/articles/1717078-moderating-101) - [Developers](https://help.disqus.com/en/collections/191735-developer) - [Other Integrations](https://help.disqus.com/en/collections/191781-other-integrations) [![Disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com) © 2026 Disqus [Cookies](https://help.disqus.com/en/articles/1944034-cookies-and-data-recipients) [Terms](https://help.disqus.com/customer/portal/articles/466260-terms-of-service) [Privacy](https://help.disqus.com/customer/portal/articles/466259-privacy-policy) Cookie Preferences [Do Not Sell or Share My Info](https://disqus.com/data-sharing-settings/) [Disqus on Facebook](https://www.facebook.com/disqus/) [Disqus on X (Twitter)](https://twitter.com/disqus) [Disqus on Instagram](https://www.instagram.com/disqus) [Disqus on LinkedIn](https://www.linkedin.com/company/disqus)