Posts about Writing and Editing
So you want to start a blog? People blog for different reasons. From sharing your life with loved ones to creating a new source of revenue, blogging can take different forms. If your blogging for business, you need to think about your long-term strategy and how your blog will ultimately help your mission. There's nothing worse than investing money and time into a blog that no one ends up reading.
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Improving engagement is a common goal for many digital publishers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience. The point is to send relevant content that is valuable to the readers’ interest. This tactic will keep them engaged and looking forward to your next email.
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Seventy million new blog posts appear every month on WordPress alone. That’s almost 27 blog posts published every second! Less than 10% of those content pieces get traffic from search engines, but that’s still a lot of content to compete with on SEO. Let’s talk about what your SEO strategy should look like if you want to stand out from the crowd.
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There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing. 92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content.
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Content marketing is a valuable strategy for growing your audience. However, the content creation process can take a lot of time, and many content marketers spend every day creating new content.
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Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile? Here are some link building do’s and link building don’ts to follow.
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Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.
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Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails. Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.
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Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible. Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results.
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Content marketing is a weapon that can help you win the hearts and minds of potential and existing customers and build a strong, long-term relationship with them. Content marketing starts with a strategy, but it’s impossible to develop a winning one without knowing perfectly well the people you’re creating content for.
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Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not. Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it. Let’s talk about how you can do this with your current content strategy.
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Webinars are an excellent tactic to nurture your leads. What are webinars exactly? Glad you asked! Webinars are seminars or lessons taught online, usually with a live audience. Why are they so good at converting viewers into buyers? Webinars allow you to engage your audience in a more personal way. They can put a face to your business and let them communicate with you on a more intimate level.
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