At Disqus, we use data intensively to optimize Engage and Reveal for maximum impact. We believe it’s important to not just look at how numbers change day-to-day but also to understand how to make decisions based on data.
Understanding how Reveal performs best for publishers starts with the visibility of the Disqus embed on a website, in both mobile and desktop layouts. Secondly, what features are enabled (such as ad types, sponsored links placement, image-optimized or not) has a big impact. And rounding out the big three is looking at the audience of a website, such as geographic distribution, device trends, and engagement habits.
Today, we’re giving some publishers a sneak peek of the upgrades we plan to release soon for Reveal revenue analytics. After a limited test period, we’ll release the upgrades to all active Reveal publishers.
These new analytics offer more detailed information about viewable impressions, clicks, and a more complete picture of Reveal earnings. We’re actively listening to early feedback to tune what metrics we’re showing to attempt to provide more of the kind of actionable insights that are so valuable.
And of course we’re improving the availability of data across wider date ranges, a basic feature many have been asking for. This will come to Engage analytics soon as well.
Stay tuned. And let us know what you think so far.