How Publishers Are Growing Their Email List Using Disqus

Posted by Tony Hue on January 23, 2018

More than ever, we see publishers investing in building direct connections with their readers to cultivate stronger relationships. With the threat of Facebook’s pivot away from publishers, publishers are increasing their investment in on-site engagement, email newsletters, and subscriptions where they own the relationship with their readers.

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Facebook will de-emphasize publisher content: What this means for publishers and what they can do to maintain traffic

Posted by Mario Paganini on January 17, 2018

Last Thursday Facebook shook up the publishing world when it announced plans to make the largest change in years to their News Feed. Going forward Facebook will prioritize content that users share over all other content. This means that, as early as this week, users will start to see less publisher content and more content from their friends and families.

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The Winter 2018 Disqus HackWeek Recap

Posted by Tony Hue on January 11, 2018

To kick off the new year, Disqus hosted a hackathon recently where teams worked on various projects to explore new ideas, solve interesting problems, and build something cool. At the end of the week, teams demoed their projects to the company who voted for their favorites.

Here are four of the most interesting projects that came out of the hackathon. Let us know what you think in the comments below! If you missed the recap of our last HackWeek, visit this blog post here to learn more.

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The Ultimate Guide to Increasing Reader Engagement (Free Ebook)

Posted by Tony Hue on December 21, 2017

Recently, we published a series to increasing reader engagement for publishers. Over the course of six chapters, we walked you step-by-step through proven tactics for sparking reader engagement. This journey started with listening to your readers as the foundation for building a strong relationship with your audience. We learned strategies for leveraging comments to craft more engaging content, developed ideas for hosting events to foster a sense of community, and identified common barriers to increased engagement and how to overcome them.

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12 New Updates That Make Disqus Better For You

Posted by Tony Hue on December 18, 2017

A few months ago, we highlighted 7 small updates to Disqus that you should know about. We’re working to improve Disqus every day through the release of new products like Email Subscriptions. Under the hood, smaller changes are released regularly to improve the experience for both publishers and commenters. Here’s a summary of notable changes we’ve made recently to make Disqus better for you.

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Our Favorite Publisher Newsletters

Posted by Mario Paganini on December 13, 2017

If you've read some of our recent posts, you've probably heard us talk the importance of audience relationship building. In a digital publishing landscape where publishers have less control over how readers discover and engage with content due to third party influence, building relationships and establishing direct lines of communication with readers is critical. Recently, we took the first of several planned steps towards helping publishers build relationships with readers at scale with the release of our Email Subscription prompt.

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3 Things Publishers Can Learn From Batman News About Reader Engagement

Posted by Tony Hue on December 11, 2017

Recently, we were thrilled to see long-time Disqus publisher, Batman-News, profiled on The Hollywood Reporter. It features Chris Begley who leads the helm over at Batman News, a fast-growing fan site for all news about Batman.

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Chapter 6: How to Lower the Barrier to Commenting

Posted by Tony Hue on December 07, 2017

Welcome the final chapter of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on Chapter 5 on recognizing top commenters to retain them.

If you want readers to start commenting on your site, it's not enough to just add comments and expect them to figure it out on their own. In this final chapter, we’ll share five solutions to improve your readers’ commenting experience by addressing common barriers to increased engagement. Let’s get started.

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Disqus and Zeta

Posted by Daniel Ha on December 05, 2017

Today we have some big news to share: Disqus is now part of Zeta Global, a marketing technology company that helps leading brands acquire, retain and grow customer relationships.

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Chapter 5: Recognize Top Commenters to Retain Them

Posted by Tony Hue on December 04, 2017

Welcome the Chapter 5 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on promoting comments on external channels. Thanks!

A highly engaged audience can be a your most valuable asset. In this chapter, we’ll explore strategies for fostering loyalty from new readers and retaining your most valuable audience members through incentives and recognition.

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