What We're Reading: Volume 2

Posted by Mario Paganini on April 12, 2018 • Read More »

Welcome to volume 2 of our, What We’re Reading, blog post series. In case you missed our last post, this is a new series where we aim to share our favorite articles, posts, and reports, relevant to digital publishing, with our publishers, readers, and blog subscribers. As always, we love to hear your opinions about these articles and others that you are reading. So, be sure to share your thoughts in a comment below.

How to Track Disqus Activity in Google Analytics

Posted by Tony Hue on April 05, 2018 • Read More »

We know that many publishers use Google Analytics to understand their site's traffic. Perhaps that also includes Disqus Analytics for insights about your readers' engagement. Wouldn't it be convenient if you could capture Disqus commenting activity within Google Analytics?

In this tutorial, we’ll show you how to start tracking total new Disqus comments in Google Analytics. Once configured, you’ll be able to measure the number of comments your readers are posting alongside the metrics you already track with Google Analytics such as page views and time on site.

Here Are the Reasons Why People Subscribe to Email Newsletters (And Why They Don’t)

Posted by Tony Hue on April 03, 2018 • Read More »

Last month, we asked readers and commenters to tell us why they subscribe to email newsletters. With more publishers investing in growing their email lists, we wanted to hear from you on where you stand. Specifically, we wanted to know if you currently subscribed to any email newsletters and if so, why. Today, we’re sharing the results of that research and summarizing what we learned from the feedback you provided.

Meet Your Community: How to Get the Most Out of Your Community Members Table

Posted by Tony Hue on March 27, 2018 • Read More »

If you want to increase reader engagement, knowing how much engagement your content is generating is only half the story. You also need to understand who your audience is to make more informed decisions about your strategy and identify ways to better serve them.

Introducing 2 Open Source Project Management Tools for Modern Development Teams

Posted by Jeremy Laskar on March 22, 2018 • Read More »

Here at Disqus, we use Trello as our project management tool of choice. Trello lets us plan out our projects in ways that make sense to both developers and product managers. Trello’s Power-Ups library let us integrate Trello with our other existing tools so that they can work seamlessly together.

Today, we’re excited to announce that we’re open-sourcing two internal tools our team uses to get more done with Trello.

3 Steps to Growing Returning Engagers

Posted by Tony Hue on March 20, 2018 • Read More »

In part one of this series on using Audience Analytics to turn your readers into loyal engagers, we shared strategies for getting readers to engage for the first time. Today, we’re going to talk about the different ways for keeping readers engaged and coming back.

Turning Readers to Engagers

Posted by Talton Figgins on March 07, 2018 • Read More »

A couple of weeks ago we released Audience Analytics to help remove some of the mystery around the people who engage on your website.

What We're Reading

Posted by Mario Paganini on February 28, 2018 • Read More »

At Disqus, we love to stay up to date with the latest news, events, and trends in the world of digital publishing. It helps us to understand the challenges that today’s publisher face and better support them with new tools and strategies. Team members across sales, customer success, product, marketing, and engineering regularly share their favorite stories. We even have an internal slack channel devoted to sharing the latest, most relevant, and most interesting articles that are impacting the digital publishing industry.

Poll: Why Do You Subscribe to Email Newsletters?

Posted by Tony Hue on February 23, 2018 • Read More »

You don't have to go very far on most publisher sites these days before you're asked to subscribe to an email newsletter. Maybe you've noticed this already while reading your favorite food blog or catching up on the top stories from a local news site. You can even find an example right here on the Disqus Blog. Just scroll to the end of any article and you'll see a prompt appear inviting you to subscribe to our newsletter (please do if you like 😃).

Introducing the New Disqus Audience Analytics

Posted by Tony Hue on February 20, 2018 • Read More »

Developing effective strategies for increasing reader engagement shouldn’t feel like guesswork. If you don’t know who your most avid readers are, the impact of your engagement efforts, or understand how your community is growing over time, that ends today.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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