Grow Your Email Subscription List Using Disqus

Posted by Mario Paganini on November 22, 2017

One of our favorite things to do at Disqus is talk with publishers about how we can help them grow. Frequently publishers tell us about their desires to grow their email subscription lists as a way to distribute their content directly with their readers. We took these insights and turned them into a new feature within Disqus. Starting today, publishers on our Disqus Pro and Business plans can now enable an email subscription prompt directly within the Disqus comment embed to allow their most engaged users to seamlessly subscribe.

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Chapter 2: Turn Comments Into Content

Posted by Tony Hue on November 20, 2017

Welcome the Chapter 2 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the latest from Chapter 1 on listening to your community.

In 2015, New York Times Community Editor Bassey Etim was speaking on a panel about community building and moderation when he said: “We have to treat comments as content.”

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The future of the internet: Ads or Subscriptions?

Posted by Mario Paganini on November 17, 2017

You’re reading through your favorite site in the morning before starting your day. It's a normal part of your routine. You recognize the topics, content, articles and even the authors. But this time you see something new: a subscription prompt. It could be as simple as a kind request for you to support the site, maybe it's entirely optional, maybe it’s not. Or perhaps you’ve now been given 10 more articles to read free of charge, until being forced to pay or find a source of content.

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How We Got Our Team to Care About Data

Posted by Mindy Rose on November 16, 2017

When I first started my career in analytics, Data Analyst was declared the “Sexiest Job of the 21st Century.”  Buzz around “big data” was on the rise as the most successful companies were increasing their investments in data and striving to foster data-driven cultures. This led to a high demand for data analysts and scientists who were needed to sift through that data in search of value. However, due to the lack of widespread data accessibility and transparency within companies, too often analyst work becomes frustrating and monotonous, consisting of one-off requests for stakeholders, data-validation, running similar queries over and over, and having co-workers compete for resources and prioritization. These inefficiencies keep companies from getting the most out of their analysts and make achieving the benefits of a data-driven culture more difficult.

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Chapter 1: Engagement Starts With Listening to Your Community

Posted by Tony Hue on November 15, 2017

Listening is the essential first step and establishes a framework for building strong relationships with your audience. Reciprocity is critical. A strong community includes both you and your readers. By listening to your audience from day one, you align the goals and expectations of both parties and ensure that you remain an embedded part of your community.

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The Ultimate Guide to Increasing Reader Engagement

Posted by Tony Hue on November 15, 2017

Your comments section provides a space for readers to participate in the conversation, learn from different viewpoints, and engage directly with you, the publisher. Whether you’re an aspiring movie critic or a growing local news destination, your publication’s success is driven directly by the relationship you have with your readers.

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Poll: What is your favorite Disqus HackWeek project?

Posted by Mario Paganini on November 14, 2017

Over the summer we had our annual Disqus Hackweek. We already wrote about the projects that our team hacked away about. Now we want to hear from you:

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Putting Community First: What Publishers Can Learn From The Avocado

Posted by Mario Paganini on November 13, 2017

At Disqus we have the privilege of supporting many of the web’s diverse communities. Today, we wanted to shed some light on one of our personal favorites, The Avocado, and share some insights that are applicable to all publishers.

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Stop chasing clicks and start building relationships

Posted by Talton Figgins on November 08, 2017

The plight of the publishing industry is no secret. The landscape is continually evolving, leaving publishers scrambling to keep up. With third parties exerting more control over content distribution and engagement, publishers are becoming more disconnected from their audiences and more reliant on external platforms. Now, more than ever, we’re seeing the largest, most successful publishers, confront these issues head-on by investing in ways to strengthen the relationships with their audience.

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How CinemaBlend is Optimizing their Content Strategy with Disqus

Posted by Mario Paganini on November 07, 2017

A highly engaged audience can be a publisher's greatest asset. More direct traffic, time on site and subscriptions, better performing ads, and increased reader advocacy are all byproducts of loyal, engaged audiences. However, with more and more sources battling for reader attention, converting casual readers into loyal contributors can be a challenge for publishers.

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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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