One week after #FacebookDown—what did we learn?

Posted by Michael Gately on October 11, 2021 • ... comments

 

Last Monday, the digital world was rocked as Facebook, Instagram, and WhatsApp all went down for an unprecedented amount of time (about 6 hours, but it felt like forever, didn't it?) due to a combination of factors involving human error as well as a code update that went awry and prevented Facebook from accessing its own data centers.

Twitter announces Communities feature, but can it help publishers?

Posted by Michael Gately on September 30, 2021 • ... comments

 

Twitter's newest feature, Communities, is set to take on Facebook Groups, Reddit, and Discord as a viable method of creating semi-exclusive, interest-based conversations.

12 cool badges that Disqus publishers have created

Posted by Michael Gately on September 22, 2021 • ... comments

Here at Disqus, we’re always dreaming up tools that will help our publishers boost community engagement. A highly engaged community enjoys robust returning visitor traffic and time-on-site, two crucial performance metrics that can lead to higher ad revenue and better SEO positioning.

Introducing Badges: Letting You Reward User Engagement

Posted by Michael Gately on September 07, 2021 • ... comments

 

Introducing Badges—our brand-new feature that lets you bestow special badges onto commenters who make your community a lively and engaging place.  

What Does Google MCM Mean for Publishers?

Posted by Michael Gately on August 27, 2021 • ... comments

In a move that directly impacts publishers and their ad revenue, Google has recently announced that they’ll be replacing their Scaled Partner Management (SPM) program with Multiple Customer Management (MCM). 

Should You Start Your Own Paid Newsletter?

Posted by Michael Gately on August 10, 2021 • ... comments

When we think in broad terms about sending emails to our audience, the first concept that might come to mind involves traditional email marketing. There's certainly nothing wrong with an email marketing campaign, and in fact, your overall marketing strategy won't be successful unless you're utilizing one, but let's face it - there is absolutely more than one way to engage your audience via email.

PRE-MODERATION — Keeping Your Community and Advertisers Safe

Posted by Glenn Humble on June 24, 2021 • ... comments

Ensuring your commenter section reflects your site’s editorial point-of-view is critical to maintaining a safe, vibrant and growing community. It also allows you to rest easy that the content in your commenting section is safe for your advertisers. Currently, when it comes to controlling commenters on your site you have two options, roll the dice and hope for the best or manage each new comment one by one. Either way is not ideal.

What is Clubhouse + How Can Publishers Use It?

Posted by Sabra Mwaura on May 13, 2021 • ... comments

Nearly ⅓ of the American population listens to podcasts at least once a month. But one key feature has been missing from podcasts - an interactive community. Pre-recorded podcasts miss the opportunity to engage with an audience in real-time.  

What are lurkers and how can you engage them?

Posted by Sabra Mwaura on May 13, 2021 • ... comments

Digital publishers love people that notice their work - I mean, who doesn’t? There are “creators” that will create UGC for your brand. The “engagers” that will share your posts, and of course, the “commenters” that keep your online community alive. 
 

The Facebook's news ban and what it means for publishers

Posted by Sabra Mwaura on April 08, 2021 • ... comments

Over the last 6 weeks Facebook has both banned and reversed course on news content in Australia. This is scaryIt demonstrated that publishers are at the whims of Facebook for traffic and, in turn, revenue and audience.  

Although Facebook has since reversed its decision, the message is clear: Facebook isn't always a dependable platform for publishers to reach their audience. 

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