Posts by Becky Ruyle

5 Content Marketing Tactics to Boost Marketing-Generated Revenue

5 Content Marketing Tactics to Boost Marketing-Generated Revenue

About half of content marketers aren’t using content to drive sales and revenue, according to data from Content Marketing Institute, and that’s a huge missed opportunity. At Influence & Co., ever since we doubled down on content-centric inbound marketing tactics a few years ago, we’ve seen impressive returns on that investment.
Read more »