Posts about Best Practices
There is a common misconception that Pinterest is a platform only used by brides-to-be and wedding planners, but don’t let that myth fool you. There are plenty of food, lifestyle, and shopping sites using Pinterest such as, Man Repeller, Gridfiti and Bluffworks. Pinterest’s active user base grew 26% to 335 million last year! In fact, Pinterest is now the third largest social network in the US.
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About half of content marketers aren’t using content to drive sales and revenue, according to data from Content Marketing Institute, and that’s a huge missed opportunity. At Influence & Co., ever since we doubled down on content-centric inbound marketing tactics a few years ago, we’ve seen impressive returns on that investment.
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Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.
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Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.
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A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing. The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.
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Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you. You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).
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If you don’t have an ad budget, then you may struggle to reach a significant number of Instagram users, but don’t worry - it’s still possible to connect with them organically. Instagram is a powerful tool to get people to interact with your brand and visit your website.
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Your content team is running like a high functioning engine. You’re pushing out content fast, but how do you know if the content is truly engaging your audience? A content audit can help you figure out if your content is meeting your marketing goals. While content audits can be a bit time consuming, we have some tricks to help you make it faster!
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You have a few different goals with your company blog. First, you want to drive traffic to your blog content. Then you want to inform your audience. And last, you want your readers to engage with your content, whether it’s by leaving a comment, sharing your post or making a purchase.
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Based on the feedback from how to get started with podcasts, we understand that a lot of time and effort goes into creating a podcast episode. They can be an effective way to promote your brand. 32% of Americans listen to podcasts at least once a month (that’s approximately 150 million people!). Repurposing your podcast into different formats can help you reach that 68% of Americans who aren’t frequent podcast listeners.
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As we’ve written about in our recent blog posts, all writers are selling something. Whether that be a physical product or service, or selling their content and asking you to pay for it with your time and attention. Whether you’ve been doing this for one day or ten years, you’ve probably noticed that selling online is an entirely different ball game. Today, online sales teams can track your buying patterns and tailor content or offers just for you. Likewise, consumers can investigate you and compare your content, products, or services to those of your competitors. With all this info at their fingertips, consumers now expect personalization.
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Content marketing changes at a rapid pace, but don’t let all the glittery headlines fool you! It has always been about the people and that’s just as true in 2020 as it’s ever been. There’s nothing wrong with changing your strategy for the better, and the best way to jumpstart your content marketing for 2020 is to make sure you’re grounded in the fundamentals that have worked for so many others. In this post, you’ll learn how to prepare your content strategy not just for 2020, but for many years to come.
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