About half of content marketers aren’t using content to drive sales and revenue, according to data from Content Marketing Institute, and that’s a huge missed opportunity. At Influence & Co., ever since we doubled down on content-centric inbound marketing tactics a few years ago, we’ve seen impressive returns on that investment.
Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile?
Here are some link building do’s and link building don’ts to follow.
Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.
Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.
Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.
A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing.
The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.
Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails.
Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.
Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you.
You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).
If you don’t have an ad budget, then you may struggle to reach a significant number of Instagram users, but don’t worry - it’s still possible to connect with them organically. Instagram is a powerful tool to get people to interact with your brand and visit your website.
The statement “Email marketing is dead” is something that I hear time and time again, and I am sure a few if you have been told this too. Well, today I am here to tell you that not only is it alive and well, but it’s making a lot of businesses money!