Email Marketing 101

Posted by Sabra Mwaura on April 01, 2020 • ... comments

The statement “Email marketing is dead” is something that I hear time and time again, and I am sure a few if you have been told this too. Well, today I am here to tell you that not only is it alive and well, but it’s making a lot of businesses money!

Leveraging Content Calendars to Improve Consistency

Posted by Sabra Mwaura on March 25, 2020 • ... comments

Anyone who has ever written content for email campaigns, social media posts, or any other marketing vehicle knows how exciting it can be. 

However, the excitement can quickly come to a screeching halt when you are juggling four email campaigns, three social media posts, the internal company newsletter, and a PR release. When you look at it this way, it’s quite easy to see how things can quickly get out of hand amongst the chaos. 

How to Increase Blog Comments and Engagement With Visuals

Posted by Chloe West on March 18, 2020 • ... comments

You have a few different goals with your company blog. First, you want to drive traffic to your blog content. Then you want to inform your audience. And last, you want your readers to engage with your content, whether it’s by leaving a comment, sharing your post or making a purchase.

How to Repurpose Your Podcast

Posted by Sabra Mwaura on March 11, 2020 • ... comments

Based on the feedback from how to get started with podcasts, we understand that a lot of time and effort goes into creating a podcast episode. They can be an effective way to promote your brand. 32% of Americans listen to podcasts at least once a month (that’s approximately 150 million people!). 

Repurposing your podcast into different formats can help you reach that 68% of Americans who aren’t frequent podcast listeners. 

Reader Journey Mapping: Why & How

Posted by Sabra Mwaura on February 19, 2020 • ... comments

As we’ve written about in our recent blog posts, all writers are selling something. Whether that be a physical product or service, or selling their content and asking you to pay for it with your time and attention.

Whether you’ve been doing this for one day or ten years, you’ve probably noticed that selling online is an entirely different ball game. Today, online sales teams can track your buying patterns and tailor content or offers just for you. Likewise, consumers can investigate you and compare your content, products, or services to those of your competitors. With all this info at their fingertips, consumers now expect personalization.

Content Marketing in 2020

Posted by Sabra Mwaura on January 22, 2020 • ... comments

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Content marketing changes at a rapid pace, but don’t let all the glittery headlines fool you! It has always been about the people and that’s just as true in 2020 as it’s ever been.

There’s nothing wrong with changing your strategy for the better, and the best way to jumpstart your content marketing for 2020 is to make sure you’re grounded in the fundamentals that have worked for so many others.

In this post, you’ll learn how to prepare your content strategy not just for 2020, but for many years to come.

What Are Backlinks And How Do I Get Them?

Posted by Sabra Mwaura on January 15, 2020 • ... comments

 

Backlinks are vital to the success of your site, and if you’re unfamiliar with the word, you’ve at least heard it tossed around a couple of times. But despite their importance, there are distractions and misconceptions at every turn.

Today we hope to explain the importance of backlinks and how you can harness their power to take your SEO efforts to the next level.

Infographic: 16 Critical Insights for Blogging Success

Posted by Sabra Mwaura on January 13, 2020 • ... comments

Ever wondered what time people are posting the most comments? What about how many people read blogs or how many blogs are published every second? We do! ✋ With nearly half of the online population reading blogs, we can only expect that percentage to hold steady, if not increase in 2020!

5 Steps to voice search optimization in 2020

Posted by Sabra Mwaura on January 08, 2020 • ... comments

2019 saw a lot of changes in the SEO world. Search engine marketing is growing at such a rapid pace that it can be incredibly difficult for small brands to stand out. In an effort to dominate the search engine space, Google has created a platform that is great for consumers but terrible for publishers.

But there’s still hope for aspiring brands!

5 Simple Ways to Interact With Readers in the Comments

Posted by Tony Hue on July 02, 2018 • ... comments

It’s not enough to simply add comments to your site and expect a community to emerge. If you want great discussions to happen on your site, you need to participate in the conversation. But how?

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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