Reader Journey Mapping: Why & How

Posted by Sabra Mwaura on February 19, 2020 • ... comments

As we’ve written about in our recent blog posts, all writers are selling something. Whether that be a physical product or service, or selling their content and asking you to pay for it with your time and attention.

Whether you’ve been doing this for one day or ten years, you’ve probably noticed that selling online is an entirely different ball game. Today, online sales teams can track your buying patterns and tailor content or offers just for you. Likewise, consumers can investigate you and compare your content, products, or services to those of your competitors. With all this info at their fingertips, consumers now expect personalization.

Content Marketing in 2020

Posted by Sabra Mwaura on January 22, 2020 • ... comments

Content marketing changes at a rapid pace, but don’t let all the glittery headlines fool you! It has always been about the people and that’s just as true in 2020 as it’s ever been.

There’s nothing wrong with changing your strategy for the better, and the best way to jumpstart your content marketing for 2020 is to make sure you’re grounded in the fundamentals that have worked for so many others.

In this post, you’ll learn how to prepare your content strategy not just for 2020, but for many years to come.

What Are Backlinks And How Do I Get Them?

Posted by Sabra Mwaura on January 15, 2020 • ... comments

 

Backlinks are vital to the success of your site, and if you’re unfamiliar with the word, you’ve at least heard it tossed around a couple of times. But despite their importance, there are distractions and misconceptions at every turn.

Today we hope to explain the importance of backlinks and how you can harness their power to take your SEO efforts to the next level.

Infographic: 16 Critical Insights for Blogging Success

Posted by Sabra Mwaura on January 13, 2020 • ... comments

Ever wondered what time people are posting the most comments? What about how many people read blogs or how many blogs are published every second? We do! ✋ With nearly half of the online population reading blogs, we can only expect that percentage to hold steady, if not increase in 2020!

5 Steps to voice search optimization in 2020

Posted by Sabra Mwaura on January 08, 2020 • ... comments

2019 saw a lot of changes in the SEO world. Search engine marketing is growing at such a rapid pace that it can be incredibly difficult for small brands to stand out. In an effort to dominate the search engine space, Google has created a platform that is great for consumers but terrible for publishers.

But there’s still hope for aspiring brands!

5 Simple Ways to Interact With Readers in the Comments

Posted by Tony Hue on July 02, 2018 • ... comments

It’s not enough to simply add comments to your site and expect a community to emerge. If you want great discussions to happen on your site, you need to participate in the conversation. But how?

10 Ways to Save Time When Moderating Comments

Posted by Tony Hue on June 19, 2018 • ... comments

Publishers need moderation tools that scale as they grow. We designed our moderation tools specifically to help publishers manage large communities efficiently. Today, we put together 10 practical tips to help you get the most out of these tools, keep discussion quality high, and save you time.

Mastering the Basics of Disqus: A New Video Series

Posted by Tony Hue on May 14, 2018 • ... comments

If you’re getting started with learning a new piece of software, it’s sometimes easier to just watch a video that shows you how things work than combing through several help articles.

How to Track Disqus Activity in Google Analytics

Posted by Tony Hue on April 05, 2018 • ... comments

We know that many publishers use Google Analytics to understand their site's traffic. Perhaps that also includes Disqus Analytics for insights about your readers' engagement. Wouldn't it be convenient if you could capture Disqus commenting activity within Google Analytics?

In this tutorial, we’ll show you how to start tracking total new Disqus comments in Google Analytics. Once configured, you’ll be able to measure the number of comments your readers are posting alongside the metrics you already track with Google Analytics such as page views and time on site.

Meet Your Community: How to Get the Most Out of Your Community Members Table

Posted by Tony Hue on March 27, 2018 • ... comments

If you want to increase reader engagement, knowing how much engagement your content is generating is only half the story. You also need to understand who your audience is to make more informed decisions about your strategy and identify ways to better serve them.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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