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Busting 4 Blogging Myths

Posted by Sabra Mwaura on August 28, 2019 • ... comments

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Although blogging has been around for more than two decades, there are still a number of misconceptions about this form of writing. From worries about qualifications to fears that the blogging trend itself is on the outs, these false impressions leave some people feeling apprehensive about the process. Today we are here to bust those myths and set the record straight! We gathered a handful of statements that we hear quite often and debunked them one by one to put any blogging unease to rest… so let’s straighten things out once and for all! 

 

1. You have to be a professional writer to blog

Many people think that in order to be a successful blogger, you must have a degree in English or decades of writing experience. Well, folks, we’re here to tell you that’s just not true! In fact, most bloggers didn’t start out as devoted writers at all, but rather learned and became better at creating content along the way. The best bloggers aren’t necessarily the best writers or those with the most experience under their belts. Successful blogging also relies on other factors like the ability to relate to and connect with your audience, which can be achieved by listening to reader feedback, engaging with them in the comments, and sharing your excitement through the work you create. Blogging doesn’t even necessarily require writing; you can story-tell using videos, images, or podcasts. Using tools like Instagram or TikTok are also easy ways to enhance your content and gain inspiration. 

 

2. You have to publish a post every day

According to Hubspot most bloggers don't publish content every single day, so posting a couple of times a week is totally normal. In fact, this study from Hubspot says that publishers that post around 15 times per month get 5X more traffic than those that post every single day or too infrequently. This cadence should allow you to distribute content regularly, and be consistent enough to keep your readers excited and engaged. Every content creator develops their own schedule that works for them, and it’s ok to test out what fits best for your style and strategy. Keep in mind that it’s not about the quantity, but rather consistency, balance, and the quality of your content. 

 

3. Blogging is a dying trend 

We often hear that blogging is a dying fad because the internet is saturated with too much digital content. False! Blogging has been around for years, and it’s here to stay. Yes, there are hundreds of thousands of blogs out there, which can make it seem like the odds of success are low. While a larger number of blogs means more competition, remember that we consume a ton of content online (Nielsen reports around 630 minutes per day!), so as long as there is a demand, there will be a steady supply.

 

4. Your posts should be under 500 words

Absolutely not! The best part about blogging is that it’s up to you to decide the style and length of your posts. Some would argue that readers won’t pay attention past the first 500 words, but instead of agonizing about your word count, try to focus on providing valuable content to your readers in whatever length you need to properly cover your topic! 

 

What’s the biggest blogging myth that you’ve heard? Share your thoughts in the comments below 👇

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