3 Email Marketing Strategies to Improve Engagement

Posted by Sabra Mwaura on January 20, 2021 • ... comments

Improving engagement is a common goal for many digital publishers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience. 

The point is to send relevant content that is valuable to the readers’ interest. This tactic will keep them engaged and looking forward to your next email.

The Ultimate Guide to Content Marketing

Posted by Sabra Mwaura on December 10, 2020 • ... comments

 

Content marketing is not a buzzword. It’s a proven method to nurture leads and get your target audience to notice you.

When a person notices your business, usually, their first interaction happens with your content. That content could be a blog post, ebook, checklist, infographic, social media post, YouTube video, or a podcast. That first interaction can determine if a person continues engaging with your business or brand.

That’s why it’s so crucial to have an effective content marketing strategy. A good plan can turn strangers into loyal followers.

How to Conduct SEO Research for Your Blog

Posted by Sabra Mwaura on November 12, 2020 • ... comments

Seventy million new blog posts appear every month on WordPress alone. That’s almost 27 blog posts published every second!

Less than 10% of those content pieces get traffic from search engines, but that’s still a lot of content to compete with on SEO.

Let’s talk about what your SEO strategy should look like if you want to stand out from the crowd.

A Guide: Holiday Content Marketing Ideas

Posted by Sabra Mwaura on October 14, 2020 • ... comments

As the holidays approach, businesses and consumers are getting ready for one of the busiest times of the year, and we want to make sure you’re set up to continue creating stellar content!

We’ve created a list of holiday content ideas to spark your inspiration. Let’s dive right into it!

What is User-Generated Content + How to Use It to Engage Your Audience

Posted by Sabra Mwaura on August 20, 2020 • ... comments

There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing.

92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content.

How to Brainstorm Ideas for Your Content

Posted by Sabra Mwaura on August 06, 2020 • ... comments

 

Content marketing is a valuable strategy for growing your audience. However, the content creation process can take a lot of time, and many content marketers spend every day creating new content.

Do's and Don'ts of Link Building

Posted by Sabra Mwaura on July 23, 2020 • ... comments

Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile?

Here are some link building do’s and link building don’ts to follow.

30 Social Media Post Ideas

Posted by Sabra Mwaura on July 16, 2020 • ... comments

Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.

Segmenting Your Email List for Targeted Outreach

Posted by Sabra Mwaura on June 10, 2020 • ... comments

 

Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails.

Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.

Why Customers, Not Keywords, Are The Key To A Successful Content Marketing Strategy

Posted by Sabra Mwaura on June 03, 2020 • ... comments

 

Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible.

Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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