---
title: Blog | Disqus | Writing and Editing
description: Writing and Editing | The official blog for Disqus news, tips, and updates.
---

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[Blog](https://blog.disqus.com)  Posts about Writing and Editing

# Posts about Writing and Editing

[![Why Blogs Fail and How to Make Your Blog Successful](https://blog.disqus.com/hubfs/Blog%20posters%20New%20-3.png)](https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful#disqus_thread)

## [Why Blogs Fail and How to Make Your Blog Successful](https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful)

 February 11, 2021 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 So you want to start a blog? People blog for different reasons. From sharing your life with loved ones to creating a new source of revenue, blogging can take different forms. If your blogging for business, you need to think about your long-term strategy and how your blog will ultimately help your mission. There's nothing worse than investing money and time into a blog that no one ends up reading. 

[Read more »](https://blog.disqus.com/why-blogs-fail-and-how-to-make-your-blog-successful)

[![3 Email Marketing Strategies to Improve Engagement](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/3-strategies-to-improve-engagement-with-your-email-audience)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/3-strategies-to-improve-engagement-with-your-email-audience#disqus_thread)

## [3 Email Marketing Strategies to Improve Engagement](https://blog.disqus.com/3-strategies-to-improve-engagement-with-your-email-audience)

 January 20, 2021 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Improving engagement is a common goal for many digital publishers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience. The point is to send relevant content that is valuable to the readers’ interest. This tactic will keep them engaged and looking forward to your next email. 

[Read more »](https://blog.disqus.com/3-strategies-to-improve-engagement-with-your-email-audience)

[![How to Conduct SEO Research for Your Blog](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/how-to-conduct-seo-research-for-your-blog)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/how-to-conduct-seo-research-for-your-blog#disqus_thread)

## [How to Conduct SEO Research for Your Blog](https://blog.disqus.com/how-to-conduct-seo-research-for-your-blog)

 November 12, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Seventy million new blog posts appear every month on WordPress alone. That’s almost 27 blog posts published every second! Less than 10% of those content pieces get traffic from search engines, but that’s still a lot of content to compete with on SEO. Let’s talk about what your SEO strategy should look like if you want to stand out from the crowd. 

[Read more »](https://blog.disqus.com/how-to-conduct-seo-research-for-your-blog)

[![What is User-Generated Content + How to Use It to Engage Your Audience](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/what-is-user-generated-content-how-to-use-it-to-engage-your-audience)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/what-is-user-generated-content-how-to-use-it-to-engage-your-audience#disqus_thread)

## [What is User-Generated Content + How to Use It to Engage Your Audience](https://blog.disqus.com/what-is-user-generated-content-how-to-use-it-to-engage-your-audience)

 August 20, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing. 92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content. 

[Read more »](https://blog.disqus.com/what-is-user-generated-content-how-to-use-it-to-engage-your-audience)

[![How to Brainstorm Ideas for Your Content](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/how-to-brainstorm-ideas-for-your-content)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/how-to-brainstorm-ideas-for-your-content#disqus_thread)

## [How to Brainstorm Ideas for Your Content](https://blog.disqus.com/how-to-brainstorm-ideas-for-your-content)

 August 06, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Content marketing is a valuable strategy for growing your audience. However, the content creation process can take a lot of time, and many content marketers spend every day creating new content. 

[Read more »](https://blog.disqus.com/how-to-brainstorm-ideas-for-your-content)

[![Do's and Don'ts of Link Building](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/dos-and-donts-of-link-building)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/dos-and-donts-of-link-building#disqus_thread)

## [Do's and Don'ts of Link Building](https://blog.disqus.com/dos-and-donts-of-link-building)

 July 23, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile? Here are some link building do’s and link building don’ts to follow. 

[Read more »](https://blog.disqus.com/dos-and-donts-of-link-building)

[![30 Social Media Post Ideas](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/30-social-media-post-ideas)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/30-social-media-post-ideas#disqus_thread)

## [30 Social Media Post Ideas](https://blog.disqus.com/30-social-media-post-ideas)

 July 16, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices. 

[Read more »](https://blog.disqus.com/30-social-media-post-ideas)

[![Segmenting Your Email List for Targeted Outreach](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/segmenting-your-email-list-for-targeted-outreach)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/segmenting-your-email-list-for-targeted-outreach#disqus_thread)

## [Segmenting Your Email List for Targeted Outreach](https://blog.disqus.com/segmenting-your-email-list-for-targeted-outreach)

 June 10, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails. Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests. 

[Read more »](https://blog.disqus.com/segmenting-your-email-list-for-targeted-outreach)

[![Why Customers, Not Keywords, Are The Key To A Successful Content Marketing Strategy](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/why-customers-not-keywords-are-the-key-to-a-successful-content-marketing-strategy)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/why-customers-not-keywords-are-the-key-to-a-successful-content-marketing-strategy#disqus_thread)

## [Why Customers, Not Keywords, Are The Key To A Successful Content Marketing Strategy](https://blog.disqus.com/why-customers-not-keywords-are-the-key-to-a-successful-content-marketing-strategy)

 June 03, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible. Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results. 

[Read more »](https://blog.disqus.com/why-customers-not-keywords-are-the-key-to-a-successful-content-marketing-strategy)

[![How to Develop A Better Content Marketing Strategy With Personas](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/uxpressia-guest-post-how-to-develop-a-better-content-marketing-strategy-with-personas)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/uxpressia-guest-post-how-to-develop-a-better-content-marketing-strategy-with-personas#disqus_thread)

## [How to Develop A Better Content Marketing Strategy With Personas](https://blog.disqus.com/uxpressia-guest-post-how-to-develop-a-better-content-marketing-strategy-with-personas)

 May 27, 2020 | [Tanya Levdikova](https://blog.disqus.com/author/tanya-levdikova)

 Content marketing is a weapon that can help you win the hearts and minds of potential and existing customers and build a strong, long-term relationship with them. Content marketing starts with a strategy, but it’s impossible to develop a winning one without knowing perfectly well the people you’re creating content for. 

[Read more »](https://blog.disqus.com/uxpressia-guest-post-how-to-develop-a-better-content-marketing-strategy-with-personas)

[![Identifying and Fixing a Broken Content Strategy](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/identifying-and-fixing-a-broken-content-strategy)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/identifying-and-fixing-a-broken-content-strategy#disqus_thread)

## [Identifying and Fixing a Broken Content Strategy](https://blog.disqus.com/identifying-and-fixing-a-broken-content-strategy)

 May 18, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not. Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it. Let’s talk about how you can do this with your current content strategy. 

[Read more »](https://blog.disqus.com/identifying-and-fixing-a-broken-content-strategy)

[![Webinar Production for Small Businesses](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/webinar-production-for-small-businesses)

[Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) 

[... comments](https://blog.disqus.com/webinar-production-for-small-businesses#disqus_thread)

## [Webinar Production for Small Businesses](https://blog.disqus.com/webinar-production-for-small-businesses)

 April 22, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura)

 Webinars are an excellent tactic to nurture your leads. What are webinars exactly? Glad you asked! Webinars are seminars or lessons taught online, usually with a live audience. Why are they so good at converting viewers into buyers? Webinars allow you to engage your audience in a more personal way. They can put a face to your business and let them communicate with you on a more intimate level. 

[Read more »](https://blog.disqus.com/webinar-production-for-small-businesses)

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