The metaverse won't exist without creators like you

Posted by Michael Gately on November 09, 2021 • ... comments

 

You've probably already heard all the buzz about Facebook recently rebranding as Meta. The corporate makeover was meant to signal that the company is looking to expand outwards from social media and into the so-called "metaverse."

Publisher Spotlight: ScreenAge Wasteland

Posted by Michael Gately on October 22, 2021 • ... comments

 

Helping to power some of the coolest websites on the internet is one of our very favorite things about what we do here at Disqus.

One week after #FacebookDown—what did we learn?

Posted by Michael Gately on October 11, 2021 • ... comments

 

Last Monday, the digital world was rocked as Facebook, Instagram, and WhatsApp all went down for an unprecedented amount of time (about 6 hours, but it felt like forever, didn't it?) due to a combination of factors involving human error as well as a code update that went awry and prevented Facebook from accessing its own data centers.

Twitter announces Communities feature, but can it help publishers?

Posted by Michael Gately on September 30, 2021 • ... comments

 

Twitter's newest feature, Communities, is set to take on Facebook Groups, Reddit, and Discord as a viable method of creating semi-exclusive, interest-based conversations.

What Does Google MCM Mean for Publishers?

Posted by Michael Gately on August 27, 2021 • ... comments

In a move that directly impacts publishers and their ad revenue, Google has recently announced that they’ll be replacing their Scaled Partner Management (SPM) program with Multiple Customer Management (MCM). 

3 Email Marketing Strategies to Improve Engagement

Posted by Sabra Mwaura on January 20, 2021 • ... comments

Improving engagement is a common goal for many digital publishers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience. 

The point is to send relevant content that is valuable to the readers’ interest. This tactic will keep them engaged and looking forward to your next email.

The Ultimate Guide to Content Marketing

Posted by Sabra Mwaura on December 10, 2020 • ... comments

 

Content marketing is not a buzzword. It’s a proven method to nurture leads and get your target audience to notice you.

When a person notices your business, usually, their first interaction happens with your content. That content could be a blog post, ebook, checklist, infographic, social media post, YouTube video, or a podcast. That first interaction can determine if a person continues engaging with your business or brand.

That’s why it’s so crucial to have an effective content marketing strategy. A good plan can turn strangers into loyal followers.

How to Conduct SEO Research for Your Blog

Posted by Sabra Mwaura on November 12, 2020 • ... comments

Seventy million new blog posts appear every month on WordPress alone. That’s almost 27 blog posts published every second!

Less than 10% of those content pieces get traffic from search engines, but that’s still a lot of content to compete with on SEO.

Let’s talk about what your SEO strategy should look like if you want to stand out from the crowd.

A Guide: Holiday Content Marketing Ideas

Posted by Sabra Mwaura on October 14, 2020 • ... comments

As the holidays approach, businesses and consumers are getting ready for one of the busiest times of the year, and we want to make sure you’re set up to continue creating stellar content!

We’ve created a list of holiday content ideas to spark your inspiration. Let’s dive right into it!

What is User-Generated Content + How to Use It to Engage Your Audience

Posted by Sabra Mwaura on August 20, 2020 • ... comments

There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing.

92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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