Content Marketing in 2020

Posted by Sabra Mwaura on January 22, 2020 • ... comments

Content marketing changes at a rapid pace, but don’t let all the glittery headlines fool you! It has always been about the people and that’s just as true in 2020 as it’s ever been.

There’s nothing wrong with changing your strategy for the better, and the best way to jumpstart your content marketing for 2020 is to make sure you’re grounded in the fundamentals that have worked for so many others.

In this post, you’ll learn how to prepare your content strategy not just for 2020, but for many years to come.

What Are Backlinks And How Do I Get Them?

Posted by Sabra Mwaura on January 15, 2020 • ... comments

 

Backlinks are vital to the success of your site, and if you’re unfamiliar with the word, you’ve at least heard it tossed around a couple of times. But despite their importance, there are distractions and misconceptions at every turn.

Today we hope to explain the importance of backlinks and how you can harness their power to take your SEO efforts to the next level.

Infographic: 16 Critical Insights for Blogging Success

Posted by Sabra Mwaura on January 13, 2020 • ... comments

Ever wondered what time people are posting the most comments? What about how many people read blogs or how many blogs are published every second? We do! ✋ With nearly half of the online population reading blogs, we can only expect that percentage to hold steady, if not increase in 2020!

5 Steps to voice search optimization in 2020

Posted by Sabra Mwaura on January 08, 2020 • ... comments

2019 saw a lot of changes in the SEO world. Search engine marketing is growing at such a rapid pace that it can be incredibly difficult for small brands to stand out. In an effort to dominate the search engine space, Google has created a platform that is great for consumers but terrible for publishers.

But there’s still hope for aspiring brands!

How to integrate quizzes into your content marketing strategy

Posted by Stefan Debois on December 11, 2019 • ... comments

 

Guest post by Stefan Debois, the founder and CEO of Survey Anyplace, an online software tool to create engaging surveys, quizzes and assessments. Besides kitesurfing, Stefan is passionate about the use of technology to build professional relationships with people, at scale. Connect with him on Twitter and LinkedIn 📩

As the year is drawing to a close, it’s time to rethink your content marketing strategy for next year. 

What worked? What didn’t? What can we do better in 2020? 

Beating Writer's Block

Posted by Sabra Mwaura on November 06, 2019 • ... comments

We’ve all experienced it at one point or another-- whether that was finishing your Creative Writing midterm paper back in college, or writing your next article for your blog or company’s website…writer’s block finds us all at some point. It’s just part of the job! 

Before we jump into some of the common reasons for writer’s block and how to overcome them, I want to quickly share a few ways to not overcome writer’s block, commonly mistaken for solutions. You do not overcome writer’s block by avoiding writing until you feel “inspired” or by watching TV (or really any form of procrastination). You won’t beat the block by wallowing in self-pity, either. At the end of the day, there is always one fail-proof way to overcome writer’s block, and it is one that you already know. It’s just the answer that you’ve been avoiding, the one you don’t want to hear: The key to beating writer’s block is by writing. 

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