As the holidays approach, businesses and consumers are getting ready for one of the busiest times of the year, and we want to make sure you’re set up to continue creating stellar content!

We’ve created a list of holiday content ideas to spark your inspiration. Let’s dive right into it!

Social Holiday Content Ideas

Update Cover Images on Social Media: Facebook, LinkedIn and Twitter cover images are a great place to share in the festivities and also show that you’re putting effort into creating a fun user experience for your audience. Create holiday-themed cover images to put on your profile.

Update Profile Picture on Social Media: For extra flavor and engagement, you could also update your profile picture to match the holiday season.

Create Holiday-Themed Graphics: When sharing content on social media, you should consider incorporating holiday-themed graphics. Spooky spider webs on Halloween or champagne and fireworks for New Year’s are fun ways to celebrate the holidays.


Halloween Content Ideas

Have a Halloween Costume Contest: Ask your followers to share their costumes with you on social media using a branded hashtag or by tagging you. Randomly select a winner to receive a prize! This will help with brand awareness and get people excited about your company.

Share Your Company’s Halloween Festivities: Take pictures of your employee’s costumes, Halloween decorations, or festivities to post on social media. Behind the scenes (BTS) content typically performs really well. You can also encourage your employees to take pictures and tag your business on social media. Then you can share them too!

Post Spooky Content Throughout October: Did you know that October also has National Pumpkin Day, National Black Cat Day, and National Candy Corn Day? Create and share content relevant to those national holidays to spark engagement.


Thanksgiving Content Ideas

Say Thank You: Express your gratitude to your customers. Tell them that you appreciate that they chose and continue to choose you, and you can also gift them a discount code or exclusive content to celebrate.

Highlight Charities That You Support: Thanksgiving is a time to support others, and a great way to support various charities by posting about them. You can talk about charities you are involved with or highlight ones that you feel deserve recognition.

Celebrate Friendsgiving: Friendsgiving is Thanksgiving but with friends. This is an excellent opportunity to get user-generated content and ask your followers to share their Friendsgiving celebrations. Since it may not be possible for friends to meet-up this year, you might ask your audience to share pictures of their friends and why they are grateful for them or ask how people are planning on celebrating the holiday if they’re doing a virtual celebration!


Black Friday Content Ideas

Create a Gift Shopping List: Black Friday is often an opportunity for people to buy gifts for the holidays. Help them along by sharing your most gift-worthy items that are on sale that weekend, or by writing about other brands that may be hosting huge sales (let’s not forget about affiliate marketing!).

Don’t Forget Cyber Monday: Cyber Monday is held the Monday after Black Friday and encourages online shopping. Host a special sale for your online store or subscription pricing and promote it!

Send Exclusive Coupons to Your Email List: Get your audience excited about your Black Friday/Cyber Monday sales by telling them that you will share coupons or exclusive content that only your email subscribers will receive. This will encourage people to sign up for your email list and drive up conversions and engagement.

Create Content About Happy Customers: Before your Black Friday sale, you should consider building confidence in your brand. Send out content about customers that are happy with your products or get influencers to do a product review with a mention of your Black Friday sale.


Winter Holiday Content Ideas

Ugly Sweater Contest: ‘Tis the season for ugly sweaters! Host a social media campaign and ask people to post their ugly sweaters. You can randomly select a winner and send them a prize for participating - tis’ the season for giving afterall!

Share Holiday Decorations/Food/Activities: It doesn’t matter if this is from your office, your employee’s homes, or your followers. Sharing how everyone is celebrating will make you more personable and could give your audience great ideas too, sparking more overall engagement.

Create Holiday-Themed Pinterest Boards: People frequent Pinterest to look for gift ideas, recipes, decor inspiration, DIY gifts, and more. If it’s relevant to your brand, create boards that match those topics. It’s an excellent way for your audience to find everything they need in one place.


End of Year Content Ideas

Share the Year’s Top Content: Gather your most shared or top-viewed content and share it with your audience. Sharing your best content from the year will drive backlinks and increase your blog’s internal traffic.

End-of-Year Update + Share a Sneak Peek of Next Year: This is a time to brag about what you have accomplished in the past year, and what you hope to achieve in the next year. Share employee/customer accomplishments, awards won, goals reached, and how you helped your community. Talk about your plans for the upcoming year to get your audience excited about your journey.

Predictions for the Next Year: Talk about the trends you expect to see in the next year. This will highlight your expertise about your niche and set an expectation with your audience that you know what will happen next.


Ready to Create Holiday Content?

As with any content creation, it’s easy to put it off to the last minute. Careful planning with your content calendar will give you high-quality content that engages your audience.

Holiday content is an excellent opportunity to bond with your audience on a personal level. Don’t miss out on this chance to connect with them.

What do you plan to share this holiday season?