3 Email Marketing Strategies to Improve Engagement

Posted by Sabra Mwaura on January 20, 2021 • ... comments

Improving engagement is a common goal for many digital publishers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience. 

The point is to send relevant content that is valuable to the readers’ interest. This tactic will keep them engaged and looking forward to your next email.

The Ultimate Guide to Content Marketing

Posted by Sabra Mwaura on December 10, 2020 • ... comments

 

Content marketing is not a buzzword. It’s a proven method to nurture leads and get your target audience to notice you.

When a person notices your business, usually, their first interaction happens with your content. That content could be a blog post, ebook, checklist, infographic, social media post, YouTube video, or a podcast. That first interaction can determine if a person continues engaging with your business or brand.

That’s why it’s so crucial to have an effective content marketing strategy. A good plan can turn strangers into loyal followers.

A Guide: Holiday Content Marketing Ideas

Posted by Sabra Mwaura on October 14, 2020 • ... comments

As the holidays approach, businesses and consumers are getting ready for one of the busiest times of the year, and we want to make sure you’re set up to continue creating stellar content!

We’ve created a list of holiday content ideas to spark your inspiration. Let’s dive right into it!

Is Instagram Reels the Next Big Social Media Trend?

Posted by Sabra Mwaura on September 10, 2020 • ... comments

Short and engaging videos have taken off because of TikTok, and Instagram Reels are the latest competition to create similar content.

Social media trends can come and go, but is Instagram Reels here to stay?

And if it here to stay, can businesses use it to build their Instagram marketing and capitalize on their audience?

Everything You Need for a Successful Landing Page

Posted by Sabra Mwaura on September 03, 2020 • ... comments

You've probably been on a landing page if you have ever signed up for an email newsletter or clicked on an online ad.

Landing pages are standard practice in marketing. Let's talk more about why they’re important, what they are and how to create one.

Using LinkedIn for Content Marketing

Posted by Sabra Mwaura on August 27, 2020 • ... comments

LinkedIn is known as a professional networking site. You may think of it as a place to post resumes and find jobs, but there’s more potential than just that for businesses.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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