Posts about Marketing Tips

When we think in broad terms about sending emails to our audience, the first concept that might come to mind involves traditional email marketing. There's certainly nothing wrong with an email marketing campaign, and in fact, your overall marketing strategy won't be successful unless you're utilizing one, but let's face it - there is absolutely more than one way to engage your audience via email.

It’s no surprise that video marketing continues to be a major marketing trend. People love to watch videos, and they love to use YouTube to find the best video content. YouTube is the second most popular website in the world, so it's basically a guarantee that your audience is on there. Here are some of our tips to help you build your brand on YouTube:

Content marketing is not a buzzword. It’s a proven method to nurture leads and get your target audience to notice you. When a person notices your business, usually, their first interaction happens with your content. That content could be a blog post, ebook, checklist, infographic, social media post, YouTube video, or a podcast. That first interaction can determine if a person continues engaging with your business or brand. That’s why it’s so crucial to have an effective content marketing strategy. A good plan can turn strangers into loyal followers.

As the holidays approach, businesses and consumers are getting ready for one of the busiest times of the year, and we want to make sure you’re set up to continue creating stellar content! We’ve created a list of holiday content ideas to spark your inspiration. Let’s dive right into it!

Short and engaging videos have taken off because of TikTok, and Instagram Reels are the latest competition to create similar content. Social media trends can come and go, but is Instagram Reels here to stay? And if it here to stay, can businesses use it to build their Instagram marketing and capitalize on their audience?

You've probably been on a landing page if you have ever signed up for an email newsletter or clicked on an online ad. Landing pages are standard practice in marketing. Let's talk more about why they’re important, what they are and how to create one.

LinkedIn is known as a professional networking site. You may think of it as a place to post resumes and find jobs, but there’s more potential than just that for businesses.

On YouTube alone, people spend 1 billion hours watching videos every day. Consumers not only love watching videos online, but they’re also willing to shell out cold hard cash if they like what they see. Marketers often think they need fancy equipment and decked-out studios to make videos for their marketing campaigns. But that’s not always true!

If you’re a content creator, you probably spend a significant amount of time brainstorming, researching, drafting, and publishing fresh ideas regularly. There is a small sigh of relief once the piece is officially published, but it’s not long before you are on to the next idea or project. However, you don't always need to create more content, but rather smarter content! For example, you may look at a video, eBook, or blog post and see just a single piece, but there is an opportunity to repurpose or personalize that information to create something new. You can breathe new life into old content and continue to increase value from your popular posts. By repurposing, you already have a head start on the creation process. To start, take your best performing content, including blog posts, videos, podcasts, or infographics. Once you have that, let’s consider 4 different ways that you can repurpose your content: