At Disqus, we’re always exploring ways to help publishers foster engagement, increase visibility, and grow. Contests and giveaways present fun opportunities to reach new audiences and boost your brand overall. The goal behind contests is simple: encourage people to do something (whether that’s posting a photo or commenting on a post) and reward that engagement with a prize. Giveaways are similar, but winners are chosen at random. Contests and giveaways can be conducted through your site or through other channels. Social media platforms like Facebook and Instagram are especially conducive to such campaigns because of their popularity, ease of spreading content quickly, and interactive nature. The flexibility to design and cater contests and giveaways to fit your needs or budget makes these campaigns an advantageous initiative for small, medium, and large publishers alike. This, coupled with their fun and engaging disposition, are some of the reasons why contests or giveaways can be a beneficial addition to your content strategy.
Connecting with readers and gaining their trust is key to building loyal audiences. Establishing a solid base of dedicated readers is an investment we highly encourage here at Disqus, as loyal audiences are a more reliable source of traffic and tend to engage with content more frequently. For the average media outlet, only 3.8% of all site visitors are loyal readers. But just because they constitute only a small percentage of audience members, these readers should not be overlooked! In fact, they read 5 times more content, spend 15 seconds longer on sites, and visit 4 times more often than non-loyal readers. 👏
Newsletters are a powerful tool that can turn casual readers into loyal audience members. They are designed to remind readers of your site, give them the 4-1-1 on what you’re up to, and encourage them to come back. When executed correctly, they can create a long lasting link between publishers and their audience 💌. Executed poorly, however, and newsletters are no longer your greatest ally, instead causing annoyance and frustration amongst subscribers. Don’t worry, though-- there are a few things you can do to enhance your newsletter strategy, and I’m here to tell you how!
A few years ago, online news subscriptions were a hot topic of conversation across the digital realm. The “pivot to paid” showed a lot of promise for journalism, presenting the opportunity for publishers to establish a direct financial relationship with readers and supplement volatile digital advertising revenue.
The newest cohort of consumers is upon us. Generation Z, consisting of those born between 1995 to 2012-ish (everyone says something a little different), will make up 40% of all US consumers by next year. Forty percent! 😱 Commonly mistaken for Millenials (born between 1980 and 1994), members of Gen Z are different and come equipped with different practices and behaviors when it comes to technology and the internet. Also known as “Digital Natives,” these Gen Zers have only ever known the convenience of high-speed Internet, unlike Millennials who experienced some of the dark days of landlines, flip phones, hand-written notes, floppy disks, and perhaps the worst of all… movies not on demand.
Maintaining life inside our homes is no easy endeavor. We have pets to take care of, repairs to get done, laundry to clean, meals to cook… the list goes on. As much as we’d like to enjoy these tasks (and maybe we do sometimes), they often feel tedious, tiring, and at times, overwhelming. Cue, The Spruce.
Volume 3 of our What We’re Reading blog series coming at you hot🔥 To refresh your memory, this series highlights our favorite news, posts, and reports relevant to digital publishing to help our publishers, readers, and blog subscribers stay up to date with the latest info. If you haven’t already, be sure to check out Volume 1 and Volume 2 for additional reads. And, as always, we love hearing your thoughts, so don’t hesitate to share your opinions about these articles and any others you’ve found of value. Now... let’s dive in!
In an ever-changing digital environment, publishers regularly face variability and uncertainty when it comes to distributing content, driving traffic, and building audiences. Avenues that were once successful are no longer producing the same results. Particularly challenging for many publishers this year has been the loss of traffic associated with Facebook’s News Feed changes. Prior to the changes, Facebook was responsible for over 40% of all external referral traffic, and many publishers relied on them to stay afloat. Now, however, across the board there's around ½ as much referral traffic coming from Facebook. Some publishers are experiencing even greater cuts; LittleThings, for example, lost 75% of influencer and organic traffic after the algorithm changes, causing the site to shut down😨.
At the beginning of the week, we asked readers to share their predictions for the 2018 World Cup. Since then, 16 teams have been knocked out, and 16 are moving onto the next round. If you thought the group phase was intense (and shocking… cough cough, Germany), prepare yourself for the next set of games; with the sudden death stage of the tournament upon us, competition will certainly be heating up🔥.