Posts by Nick Tiglias

Earlier this year, we published research showing that mobile now accounts for over 73% of pageviews across Disqus publisher sites, and that figure has been steadily climbing since 2021. We also made the case that in a world where search referrals are shrinking and zero-click experiences are becoming the norm, community engagement is one of the most durable revenue levers publishers have left.

A few months ago, we launched a lightweight Poll experience built directly into the Disqus comment section. No redesign, no new templates, no extra logins for readers, and no additional cost for ad-supported publishers.

Mobile has long dominated how audiences consume publisher content. What’s news is the economic pressure driven by recent industry macro trends.

Publishers today face a familiar set of challenges. Platforms are sending less traffic, audience attention is harder to keep, and engagement on owned properties matters more than ever. Over the past year, we have heard the same themes repeatedly from our partners. They want simple, lightweight ways to keep readers on-site without adding work for their teams.

For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month.