Posts by Nick Tiglias

Mobile has long dominated how audiences consume publisher content. What’s news is the economic pressure driven by recent industry macro trends.

Publishers today face a familiar set of challenges. Platforms are sending less traffic, audience attention is harder to keep, and engagement on owned properties matters more than ever. Over the past year, we have heard the same themes repeatedly from our partners. They want simple, lightweight ways to keep readers on-site without adding work for their teams.

For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month.