Posts about Market Trends
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Publishers today face a familiar set of challenges. Platforms are sending less traffic, audience attention is harder to keep, and engagement on owned properties matters more than ever. Over the past year, we have heard the same themes repeatedly from our partners. They want simple, lightweight ways to keep readers on-site without adding work for their teams.
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For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month.
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When Google's AI Overviews launched last year, publishers worried they might negatively impact their traffic. It turns out those worries were justified, according to a new report from the Wall Street Journal.
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Metrics are a continually discussed—and debated—aspect of digital advertising and publishing.
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In case you haven’t heard the recent news, Meta has launched yet another social media platform called Threads. The new social network is a text-based platform that provides users with a digital space to share ideas, information, and have public conversations.
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The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
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The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).
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There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.
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