Using LinkedIn for Content Marketing

Posted by Sabra Mwaura on August 27, 2020 • ... comments

LinkedIn is known as a professional networking site. You may think of it as a place to post resumes and find jobs, but there’s more potential than just that for businesses.

How to Use Pinterest to Grow Your Traffic

Posted by Sabra Mwaura on August 13, 2020 • ... comments

There is a common misconception that Pinterest is a platform only used by brides-to-be and wedding planners, but don’t let that myth fool you. There are plenty of food, lifestyle, and shopping sites using Pinterest such as, Man Repeller, Gridfiti and Bluffworks. Pinterest’s active user base grew 26% to 335 million last year! In fact, Pinterest is now the third largest social network in the US.

What is Social Listening and Do You Need It?

Posted by Sabra Mwaura on July 02, 2020 • ... comments

Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.

Enhancing Your Content Strategy with Podcasts

Posted by Sabra Mwaura on February 12, 2020 • ... comments

 

The rise of content marketing has propelled blogging to new heights. And while blogging is an effective way to deliver content to your audience, there’s another method that doesn’t quite get the attention it deserves.

Enter the humble podcast.

Data released by Edison Research and Triton Digital states that 22% of Americans listen to podcasts on a weekly basis. That’s more than 72 million people! 

Content Marketing in 2020

Posted by Sabra Mwaura on January 22, 2020 • ... comments

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Content marketing changes at a rapid pace, but don’t let all the glittery headlines fool you! It has always been about the people and that’s just as true in 2020 as it’s ever been.

There’s nothing wrong with changing your strategy for the better, and the best way to jumpstart your content marketing for 2020 is to make sure you’re grounded in the fundamentals that have worked for so many others.

In this post, you’ll learn how to prepare your content strategy not just for 2020, but for many years to come.

What We're Reading Volume 5

Posted by Sabra Mwaura on November 13, 2019 • ... comments

Welcome back to Volume 5 of our What We’re Reading blog post series! This series aims to share our favorite articles, posts, and reports, relevant to the growing world of digital publishing, with our publishers, readers, and commenters. If you haven’t done so already, you can check out our last post in the series here. As always, we love to hear your opinions about these articles and others that you are reading. So, be sure to share your thoughts with us below in the comments! 

Facebook Will De-emphasize Publisher Content: What This Means For Publishers And What They Can Do To Maintain Traffic

Posted by Mario Paganini on January 17, 2018 • ... comments

Last Thursday Facebook shook up the publishing world when it announced plans to make the largest change in years to their News Feed. Going forward Facebook will prioritize content that users share over all other content. This means that, as early as this week, users will start to see less publisher content and more content from their friends and families.

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