Posts about Market Trends

AI: If You Can’t Beat ‘Em, Join ‘Em to Make More Publisher Revenue

AI: If You Can’t Beat ‘Em, Join ‘Em to Make More Publisher Revenue

All over the world, publishers are trying to extract money from AI.
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24 of the Most Important Metrics for Publishers in '24

24 of the Most Important Metrics for Publishers in '24

Metrics are a continually discussed—and debated—aspect of digital advertising and publishing.
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The Good and the Bad of AI in Publishing

The Good and the Bad of AI in Publishing

Should it stay, or should it go? Generative AI, that is.
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Exploring Threads: Should Publishers Embrace Meta's Latest Platform?

Exploring Threads: Should Publishers Embrace Meta's Latest Platform?

In case you haven’t heard the recent news, Meta has launched yet another social media platform called Threads. The new social network is a text-based platform that provides users with a digital space to share ideas, information, and have public conversations.
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Social media is now only driving a sliver of referral traffic for publishers

Social media is now only driving a sliver of referral traffic for publishers

The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
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For digital publishers, it's time to party like it's 1999

For digital publishers, it's time to party like it's 1999

Britney Spears. Boy bands. Reality TV game shows. Harry Potter mania.
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Google’s FLEDGEling privacy concept not resonating with publishers

Google’s FLEDGEling privacy concept not resonating with publishers

Stop me if you've heard this one before (but this time it's different—I promise).
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A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site

A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site

The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).
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The Key to Preserving Publisher Revenue on the Open Web: Data

The Key to Preserving Publisher Revenue on the Open Web: Data

There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.
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A is for Automation—and It's Boosting Engagement and Revenue for Publishers

A is for Automation—and It's Boosting Engagement and Revenue for Publishers

A new report from the International News Media Association (INMA) highlights how publishers are using artificial intelligence and automation to grow both their editorial coverage AND their revenue.
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Elon Musk's reign at Twitter is here—what his early moves signal to publishers

Elon Musk's reign at Twitter is here—what his early moves signal to publishers

The Elon Musk era at Twitter is officially upon us, and the newly self-proclaimed "Chief Twit" has wasted no time in making a number of high-profile moves and announcements designed to shake things up.
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How Disqus helps publishers stay recession-proof

How Disqus helps publishers stay recession-proof

Each new day, it seems, brings with it another round of bleak warnings about the global economic situation. A global recession, according to the doomsayers, is inevitable and may only be months, weeks, or even days away from starting officially. Some are saying that the recession has already begun. While we all wait to see what exactly the future holds, all indications point to some bumpiness ahead.
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