Posts about Market Trends
Metrics are a continually discussed—and debated—aspect of digital advertising and publishing.
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In case you haven’t heard the recent news, Meta has launched yet another social media platform called Threads. The new social network is a text-based platform that provides users with a digital space to share ideas, information, and have public conversations.
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The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
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The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).
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There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.
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A new report from the International News Media Association (INMA) highlights how publishers are using artificial intelligence and automation to grow both their editorial coverage AND their revenue.
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The Elon Musk era at Twitter is officially upon us, and the newly self-proclaimed "Chief Twit" has wasted no time in making a number of high-profile moves and announcements designed to shake things up.
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Each new day, it seems, brings with it another round of bleak warnings about the global economic situation. A global recession, according to the doomsayers, is inevitable and may only be months, weeks, or even days away from starting officially. Some are saying that the recession has already begun. While we all wait to see what exactly the future holds, all indications point to some bumpiness ahead.
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