A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site

Posted by Michael Gately on January 25, 2023 • ... comments

The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).

The Key to Preserving Publisher Revenue on the Open Web: Data

Posted by Michael Gately on January 03, 2023 • ... comments

There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.

A is for Automation—and It's Boosting Engagement and Revenue for Publishers

Posted by Michael Gately on December 06, 2022 • ... comments

A new report from the International News Media Association (INMA) highlights how publishers are using artificial intelligence and automation to grow both their editorial coverage AND their revenue. 

Elon Musk's reign at Twitter is here—what his early moves signal to publishers

Posted by Michael Gately on November 02, 2022 • ... comments


The Elon Musk era at Twitter is officially upon us, and the newly self-proclaimed "Chief Twit" has wasted no time in making a number of high-profile moves and announcements designed to shake things up. 

How Disqus helps publishers stay recession-proof

Posted by Michael Gately on October 05, 2022 • ... comments


Each new day, it seems, brings with it another round of bleak warnings about the global economic situation. A global recession, according to the doomsayers, is inevitable and may only be months, weeks, or even days away from starting officially. Some are saying that the recession has already begun. While we all wait to see what exactly the future holds, all indications point to some bumpiness ahead.

3 tips for navigating the current macroeconomic uncertainty as a publisher

Posted by Michael Gately on August 24, 2022 • ... comments

Déjà vu all over again?

3 Tips for Publishers Looking to Engage Gen Z

Posted by Michael Gately on June 08, 2022 • ... comments


Gen Z, born roughly between 1997 and 2012, possesses an estimated $150 billion in collective buying power. They have now surpassed millennials as the largest generation, and there are many characteristics that make them unique.

As Elon Musk era kicks off, the time is now for publishers to take back control

Posted by Michael Gately on May 05, 2022 • ... comments


Last week we published a post on Elon Musk’s purchase of Twitter for $44 billion. The deal has opened up wide-ranging conversations about where Twitter’s strategy on moderation and free speech might be headed once Musk is officially at the helm of the social media platform. Let’s explore the possible directions in which the Elon Musk Twitter era might take us, and how publishers can plan to navigate them and come out ahead. 

How should publishers react to Elon Musk clinching deal for Twitter?

Posted by Michael Gately on April 25, 2022 • ... comments


It's official.

Ukraine conflict highlights publishing industry's delicate balancing act

Posted by Michael Gately on April 07, 2022 • ... comments

Much like we saw at the beginning of the COVID-19 pandemic, many brands are currently demonstrating a natural reflex to avoid any and all content related to the war in Ukraine. 

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