3 tips for navigating the current macroeconomic uncertainty as a publisher

Posted by Michael Gately on August 24, 2022 • ... comments

Déjà vu all over again?

3 Tips for Publishers Looking to Engage Gen Z

Posted by Michael Gately on June 08, 2022 • ... comments

 

Gen Z, born roughly between 1997 and 2012, possesses an estimated $150 billion in collective buying power. They have now surpassed millennials as the largest generation, and there are many characteristics that make them unique.

As Elon Musk era kicks off, the time is now for publishers to take back control

Posted by Michael Gately on May 05, 2022 • ... comments

 

Last week we published a post on Elon Musk’s purchase of Twitter for $44 billion. The deal has opened up wide-ranging conversations about where Twitter’s strategy on moderation and free speech might be headed once Musk is officially at the helm of the social media platform. Let’s explore the possible directions in which the Elon Musk Twitter era might take us, and how publishers can plan to navigate them and come out ahead. 

How should publishers react to Elon Musk clinching deal for Twitter?

Posted by Michael Gately on April 25, 2022 • ... comments

 

It's official.

Ukraine conflict highlights publishing industry's delicate balancing act

Posted by Michael Gately on April 07, 2022 • ... comments

Much like we saw at the beginning of the COVID-19 pandemic, many brands are currently demonstrating a natural reflex to avoid any and all content related to the war in Ukraine. 

The Long Goodbye to Third-Party Cookies and What it Means for Publishers

Posted by Michael Gately on February 04, 2022 • ... comments

Google’s plans for third-party cookie deprecation have become an evolving saga that continues to keep both advertisers and publishers on their digital toes. The phaseout of the legacy technology – at the behest, according to Google, of consumers clamoring for more privacy – has big implications for how advertisers can target and track consumers across channels and devices and how publishers can monetize their audiences. Since Google’s initial announcement, both buy and sell sides have been trialing different solutions that will enable them to continue driving results and revenue in an era without third-party cookies. 

NFTs: digital fad or the next big thing for publishers?

Posted by Michael Gately on January 20, 2022 • ... comments

Each month, it seems, there's a new Next Big Thing that everybody is talking or tweeting about—an idea or concept that seems poised to completely revolutionize the world (or the world of digital media at the very least). It seems like just yesterday that the concept of the metaverse was the talk of the internet, but look out—there's a new kid on the block.

Should You Start Your Own Paid Newsletter?

Posted by Michael Gately on August 10, 2021 • ... comments

When we think in broad terms about sending emails to our audience, the first concept that might come to mind involves traditional email marketing. There's certainly nothing wrong with an email marketing campaign, and in fact, your overall marketing strategy won't be successful unless you're utilizing one, but let's face it - there is absolutely more than one way to engage your audience via email.

What is Clubhouse + How Can Publishers Use It?

Posted by Sabra Mwaura on May 13, 2021 • ... comments

Nearly ⅓ of the American population listens to podcasts at least once a month. But one key feature has been missing from podcasts - an interactive community. Pre-recorded podcasts miss the opportunity to engage with an audience in real-time.  

The Facebook's news ban and what it means for publishers

Posted by Sabra Mwaura on April 08, 2021 • ... comments

Over the last 6 weeks Facebook has both banned and reversed course on news content in Australia. This is scaryIt demonstrated that publishers are at the whims of Facebook for traffic and, in turn, revenue and audience.  

Although Facebook has since reversed its decision, the message is clear: Facebook isn't always a dependable platform for publishers to reach their audience. 

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