What are lurkers and how can you engage them?

Posted by Sabra Mwaura on May 13, 2021 • ... comments

Digital publishers love people that notice their work - I mean, who doesn’t? There are “creators” that will create UGC for your brand. The “engagers” that will share your posts, and of course, the “commenters” that keep your online community alive. 
 

The Facebook's news ban and what it means for publishers

Posted by Sabra Mwaura on April 08, 2021 • ... comments

Over the last 6 weeks Facebook has both banned and reversed course on news content in Australia. This is scaryIt demonstrated that publishers are at the whims of Facebook for traffic and, in turn, revenue and audience.  

Although Facebook has since reversed its decision, the message is clear: Facebook isn't always a dependable platform for publishers to reach their audience. 

What do the recent announcements from Google mean for my ad partnerships?

Posted by Joshua Koran on March 17, 2021 • ... comments

Disqus, like many of our publishers, partners with Google to monetize ad inventory. The recent announcements and blog posts from Google (and others) can often be hard to interpret.  

Advertising funds the continued operations of most of the modern web. One of the most important things you can do is ensure you are working with vendors that are partnering to provide you continued access to a competitive marketplace of suppliers. We wanted to share our early thoughts and some helpful advice.  

What We're Reading Volume 5

Posted by Sabra Mwaura on November 13, 2019 • ... comments

Welcome back to Volume 5 of our What We’re Reading blog post series! This series aims to share our favorite articles, posts, and reports, relevant to the growing world of digital publishing, with our publishers, readers, and commenters. If you haven’t done so already, you can check out our last post in the series here. As always, we love to hear your opinions about these articles and others that you are reading. So, be sure to share your thoughts with us below in the comments! 

What We're Reading Volume 4

Posted by Sabra Mwaura on December 11, 2018 • ... comments

Our What We’re Reading blog series is back with a fresh batch of insightful articles for you! In case you need a reminder, this series highlights our favorite articles, topics, and reports relevant to digital publishing to help our readers, publishers, and blog subscribers stay up to date with the latest information and news. If you haven’t already, be sure to check out Volume 1, Volume 2, and Volume 3 for some great additional reads. We’d love to hear your feedback about the articles and how the topics may be impacting your business.  Now... let’s get right into it, shall we?

Why Readers Pay For News (And Why They Don't)

Posted by Tony Hue on August 14, 2018 • ... comments

We recently polled readers and commenters about whether or not they pay for online news and why. By examining the current sentiment around paying for news, we hope to provide publishers with insights that will help them build successful businesses supported by loyal, engaged readers. Today, we’re sharing the results of our research and summarizing the feedback readers provided.

Poll: Why Do You Pay for News Online?

Posted by Tony Hue on July 12, 2018 • ... comments

Back in November, we asked readers if they would rather pay for content and never see ads or have all content be free and ad-supported. The poll generated 4,719 votes, with the majority of respondents (80.4%) saying they prefer that all content be free and ad-supported. While it was not surprising to see that most readers preferred that all content be free, nearly 1 in 5 respondents indicated they wouldn't mind paying for content if it meant that they never had to see ads.

Here Are the Reasons Why People Downvote Comments

Posted by Tony Hue on May 29, 2018 • ... comments

Recently, we polled readers and commenters about the reasons why they downvote comments. While we often get feedback about how downvotes work on Disqus, it’s less common for us to hear about why people downvote comments. By understanding these motivations and goals, this paves the way towards improving how voting works in the future. Today, we’re sharing the results of our research and summarizing the feedback you provided.

Poll: Why Do You Downvote Comments?

Posted by Tony Hue on May 02, 2018 • ... comments

Before we start, there is something we should state upfront: the ability to downvote comments in Disqus never went away. You can still downvote comments which will affect the order they appear in a discussion when using the Best sort. We simply hide how many downvotes a comment has received and only show the total upvotes.

What We're Reading: Volume 2

Posted by Mario Paganini on April 12, 2018 • ... comments

Welcome to volume 2 of our, What We’re Reading, blog post series. In case you missed our last post, this is a new series where we aim to share our favorite articles, posts, and reports, relevant to digital publishing, with our publishers, readers, and blog subscribers. As always, we love to hear your opinions about these articles and others that you are reading. So, be sure to share your thoughts in a comment below.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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