Strong relationships with our publishers and users are essential. A critical part of these relationships is establishing trust and confidence, which is why privacy has always been a priority. Over the last several years we made regular updates, geared towards respecting users’ privacy and ensuring a safe experience on Disqus.
Welcome to volume 2 of our, What We’re Reading, blog post series. In case you missed our last post, this is a new series where we aim to share our favorite articles, posts, and reports, relevant to digital publishing, with our publishers, readers, and blog subscribers. As always, we love to hear your opinions about these articles and others that you are reading. So, be sure to share your thoughts in a comment below.
At Disqus, we love to stay up to date with the latest news, events, and trends in the world of digital publishing. It helps us to understand the challenges that today’s publisher face and better support them with new tools and strategies. Team members across sales, customer success, product, marketing, and engineering regularly share their favorite stories. We even have an internal slack channel devoted to sharing the latest, most relevant, and most interesting articles that are impacting the digital publishing industry.
Last Thursday Facebook shook up the publishing world when it announced plans to make the largest change in years to their News Feed. Going forward Facebook will prioritize content that users share over all other content. This means that, as early as this week, users will start to see less publisher content and more content from their friends and families.
If you've read some of our recent posts, you've probably heard us talk about the importance of audience relationship building. In a digital publishing landscape where publishers have less control over how readers discover and engage with content due to third party influence, building relationships and establishing direct lines of communication with readers is critical. Recently, we took the first of several planned steps towards helping publishers build relationships with readers at scale with the release of our Email Subscription prompt.
One of our favorite things to do at Disqus is talk with publishers about how we can help them grow. Frequently publishers tell us about their desires to grow their email subscription lists as a way to distribute their content directly with their readers. We took these insights and turned them into a new feature within Disqus. Starting today, publishers on our Disqus Pro and Business plans can now enable an email subscription prompt directly within the Disqus comment embed to allow their most engaged users to seamlessly subscribe.
You’re reading through your favorite site in the morning before starting your day. It's a normal part of your routine. You recognize the topics, content, articles and even the authors. But this time you see something new: a subscription prompt. It could be as simple as a kind request for you to support the site, maybe it's entirely optional, maybe it’s not. Or perhaps you’ve now been given 10 more articles to read free of charge, until being forced to pay or find a source of content.
Over the summer we had our annual Disqus Hackweek. We already wrote about the projects that our team hacked away about. Now we want to hear from you:
At Disqus we have the privilege of supporting many of the web’s diverse communities. Today, we wanted to shed some light on one of our personal favorites, The Avocado, and share some insights that are applicable to all publishers.
A highly engaged audience can be a publisher's greatest asset. More direct traffic, time on site and subscriptions, better performing ads, and increased reader advocacy are all byproducts of loyal, engaged audiences. However, with more and more sources battling for reader attention, converting casual readers into loyal contributors can be a challenge for publishers.