Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you.
You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).
If you don’t have an ad budget, then you may struggle to reach a significant number of Instagram users, but don’t worry - it’s still possible to connect with them organically. Instagram is a powerful tool to get people to interact with your brand and visit your website.
The statement “Email marketing is dead” is something that I hear time and time again, and I am sure a few if you have been told this too. Well, today I am here to tell you that not only is it alive and well, but it’s making a lot of businesses money!
Anyone who has ever written content for email campaigns, social media posts, or any other marketing vehicle knows how exciting it can be.
However, the excitement can quickly come to a screeching halt when you are juggling four email campaigns, three social media posts, the internal company newsletter, and a PR release. When you look at it this way, it’s quite easy to see how things can quickly get out of hand amongst the chaos.
You have a few different goals with your company blog. First, you want to drive traffic to your blog content. Then you want to inform your audience. And last, you want your readers to engage with your content, whether it’s by leaving a comment, sharing your post or making a purchase.
Based on the feedback from how to get started with podcasts, we understand that a lot of time and effort goes into creating a podcast episode. They can be an effective way to promote your brand. 32% of Americans listen to podcasts at least once a month (that’s approximately 150 million people!).
Repurposing your podcast into different formats can help you reach that 68% of Americans who aren’t frequent podcast listeners.
As we’ve written about in our recent blog posts, all writers are selling something. Whether that be a physical product or service, or selling their content and asking you to pay for it with your time and attention.
Whether you’ve been doing this for one day or ten years, you’ve probably noticed that selling online is an entirely different ball game. Today, online sales teams can track your buying patterns and tailor content or offers just for you. Likewise, consumers can investigate you and compare your content, products, or services to those of your competitors. With all this info at their fingertips, consumers now expect personalization.
Content marketing changes at a rapid pace, but don’t let all the glittery headlines fool you! It has always been about the people and that’s just as true in 2020 as it’s ever been.
There’s nothing wrong with changing your strategy for the better, and the best way to jumpstart your content marketing for 2020 is to make sure you’re grounded in the fundamentals that have worked for so many others.
In this post, you’ll learn how to prepare your content strategy not just for 2020, but for many years to come.
Backlinks are vital to the success of your site, and if you’re unfamiliar with the word, you’ve at least heard it tossed around a couple of times. But despite their importance, there are distractions and misconceptions at every turn.
Today we hope to explain the importance of backlinks and how you can harness their power to take your SEO efforts to the next level.
Ever wondered what time people are posting the most comments? What about how many people read blogs or how many blogs are published every second? We do! ✋ With nearly half of the online population reading blogs, we can only expect that percentage to hold steady, if not increase in 2020!