Posts about Market Trends (3)

Many of us remember the dreaded Snapchat update back in 2018 when they announced the redesign to the layout of the app, immensely confusing the majority of their users. The change was so disruptive that even Kylie Jenner took to Twitter to admit she no longer was using Snapchat, resulting in a loss of $1.3 billion from the company’s market value (6% decrease to their stock price). However, in the last year and a half since the drastic interface changes, Snapchat’s global user growth has actually exceeded expectations! Don’t believe me? TechCrunch reported that Snapchat has apparently added 7 million new daily active users in just the third quarter alone, bringing their daily active user base to 210 million (compared to the 166 million they IPO’d in 2014). It’s also estimated that Snapchat would reach 297.7 million monthly active users by the end of this year. On top of that, their share prices have actually tripled since the beginning of the year, according to TechCrunch. 📈

If you’re anything like me, you may be wondering… what the heck is TikTok, anyway? You’ve probably seen their branded content syndicated to a number of social platforms such as Instagram, Facebook, and Twitter and maybe not even given it a second thought, but this quickly growing app is not one to ignore. It may seem like only teens are using this new, popular social channel, but it’s important to understand how TikTok can work for digital publishers too! We want to jump right into how TikTok can help publishers increase engagement and reach, but if you’re interested in learning more about the background and history of the platform, check out some great information here. To start, let’s dive into the offering of this trendy new platform.

Last Thursday Facebook shook up the publishing world when it announced plans to make the largest change in years to their News Feed. Going forward Facebook will prioritize content that users share over all other content. This means that, as early as this week, users will start to see less publisher content and more content from their friends and families.