Ukraine conflict highlights publishing industry's delicate balancing act

Posted by Michael Gately on April 07, 2022 • ... comments

Much like we saw at the beginning of the COVID-19 pandemic, many brands are currently demonstrating a natural reflex to avoid any and all content related to the war in Ukraine. 

The Long Goodbye to Third-Party Cookies and What it Means for Publishers

Posted by Michael Gately on February 04, 2022 • ... comments

Google’s plans for third-party cookie deprecation have become an evolving saga that continues to keep both advertisers and publishers on their digital toes. The phaseout of the legacy technology – at the behest, according to Google, of consumers clamoring for more privacy – has big implications for how advertisers can target and track consumers across channels and devices and how publishers can monetize their audiences. Since Google’s initial announcement, both buy and sell sides have been trialing different solutions that will enable them to continue driving results and revenue in an era without third-party cookies. 

NFTs: digital fad or the next big thing for publishers?

Posted by Michael Gately on January 20, 2022 • ... comments

Each month, it seems, there's a new Next Big Thing that everybody is talking or tweeting about—an idea or concept that seems poised to completely revolutionize the world (or the world of digital media at the very least). It seems like just yesterday that the concept of the metaverse was the talk of the internet, but look out—there's a new kid on the block.

Should You Start Your Own Paid Newsletter?

Posted by Michael Gately on August 10, 2021 • ... comments

When we think in broad terms about sending emails to our audience, the first concept that might come to mind involves traditional email marketing. There's certainly nothing wrong with an email marketing campaign, and in fact, your overall marketing strategy won't be successful unless you're utilizing one, but let's face it - there is absolutely more than one way to engage your audience via email.

What is Clubhouse + How Can Publishers Use It?

Posted by Sabra Mwaura on May 13, 2021 • ... comments

Nearly ⅓ of the American population listens to podcasts at least once a month. But one key feature has been missing from podcasts - an interactive community. Pre-recorded podcasts miss the opportunity to engage with an audience in real-time.  

The Facebook's news ban and what it means for publishers

Posted by Sabra Mwaura on April 08, 2021 • ... comments

Over the last 6 weeks Facebook has both banned and reversed course on news content in Australia. This is scaryIt demonstrated that publishers are at the whims of Facebook for traffic and, in turn, revenue and audience.  

Although Facebook has since reversed its decision, the message is clear: Facebook isn't always a dependable platform for publishers to reach their audience. 

What do the recent announcements from Google mean for my ad partnerships?

Posted by Joshua Koran on March 17, 2021 • ... comments

Disqus, like many of our publishers, partners with Google to monetize ad inventory. The recent announcements and blog posts from Google (and others) can often be hard to interpret.  

Advertising funds the continued operations of most of the modern web. One of the most important things you can do is ensure you are working with vendors that are partnering to provide you continued access to a competitive marketplace of suppliers. We wanted to share our early thoughts and some helpful advice.  

How to Use YouTube to Build Your Brand

Posted by Sabra Mwaura on March 11, 2021 • ... comments

It’s no surprise that video marketing continues to be a major marketing trend. People love to watch videos, and they love to use YouTube to find the best video content. YouTube is the second most popular website in the world, so it's basically a guarantee that your audience is on there.  

Here are some of our tips to help you build your brand on YouTube: 

Using LinkedIn for Content Marketing

Posted by Sabra Mwaura on August 27, 2020 • ... comments

LinkedIn is known as a professional networking site. You may think of it as a place to post resumes and find jobs, but there’s more potential than just that for businesses.

How to Use Pinterest to Grow Your Traffic

Posted by Sabra Mwaura on August 13, 2020 • ... comments

There is a common misconception that Pinterest is a platform only used by brides-to-be and wedding planners, but don’t let that myth fool you. There are plenty of food, lifestyle, and shopping sites using Pinterest such as, Man Repeller, Gridfiti and Bluffworks. Pinterest’s active user base grew 26% to 335 million last year! In fact, Pinterest is now the third largest social network in the US.

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