Posts about Market Trends (2)
How Disqus helps publishers stay recession-proof
October 05, 2022 | Michael Gately
Each new day, it seems, brings with it another round of bleak warnings about the global economic situation. A global recession, according to the doomsayers, is inevitable and may only be months, weeks, or even days away from starting officially. Some are saying that the recession has already begun. While we all wait to see what exactly the future holds, all indications point to some bumpiness ahead.
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3 tips for navigating the current macroeconomic uncertainty as a publisher
August 24, 2022 | Michael Gately
Déjà vu all over again?
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3 Tips for Publishers Looking to Engage Gen Z
June 08, 2022 | Michael Gately
Gen Z, born roughly between 1997 and 2012, possesses an estimated $150 billion in collective buying power. They have now surpassed millennials as the largest generation, and there are many characteristics that make them unique.
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As Elon Musk era kicks off, the time is now for publishers to take back control
May 05, 2022 | Michael Gately
Last week we published a post on Elon Musk’s purchase of Twitter for $44 billion. The deal has opened up wide-ranging conversations about where Twitter’s strategy on moderation and free speech might be headed once Musk is officially at the helm of the social media platform. Let’s explore the possible directions in which the Elon Musk Twitter era might take us, and how publishers can plan to navigate them and come out ahead.
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How should publishers react to Elon Musk clinching deal for Twitter?
April 25, 2022 | Michael Gately
It's official.
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Ukraine conflict highlights publishing industry's delicate balancing act
April 07, 2022 | Michael Gately
Much like we saw at the beginning of the COVID-19 pandemic, many brands are currently demonstrating a natural reflex to avoid any and all content related to the war in Ukraine.
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The Long Goodbye to Third-Party Cookies and What it Means for Publishers
February 04, 2022 | Michael Gately
Google’s plans for third-party cookie deprecation have become an evolving saga that continues to keep both advertisers and publishers on their digital toes. The phaseout of the legacy technology – at the behest, according to Google, of consumers clamoring for more privacy – has big implications for how advertisers can target and track consumers across channels and devices and how publishers can monetize their audiences. Since Google’s initial announcement, both buy and sell sides have been trialing different solutions that will enable them to continue driving results and revenue in an era without third-party cookies.
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NFTs: digital fad or the next big thing for publishers?
January 20, 2022 | Michael Gately
Each month, it seems, there's a new Next Big Thing that everybody is talking or tweeting about—an idea or concept that seems poised to completely revolutionize the world (or the world of digital media at the very least). It seems like just yesterday that the concept of the metaverse was the talk of the internet, but look out—there's a new kid on the block.
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What is Clubhouse + How Can Publishers Use It?
May 13, 2021 | Sabra Mwaura
Nearly ⅓ of the American population listens to podcasts at least once a month. But one key feature has been missing from podcasts - an interactive community. Pre-recorded podcasts miss the opportunity to engage with an audience in real-time.
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The Facebook's news ban and what it means for publishers
April 08, 2021 | Sabra Mwaura
Over the last 6 weeks Facebook has both banned and reversed course on news content in Australia. This is scary! It demonstrated that publishers are at the whims of Facebook for traffic and, in turn, revenue and audience. Although Facebook has since reversed its decision, the message is clear: Facebook isn't always a dependable platform for publishers to reach their audience.
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What do the recent announcements from Google mean for my ad partnerships?
March 17, 2021 | Joshua Koran
Disqus, like many of our publishers, partners with Google to monetize ad inventory. The recent announcements and blog posts from Google (and others) can often be hard to interpret. Advertising funds the continued operations of most of the modern web. One of the most important things you can do is ensure you are working with vendors that are partnering to provide you continued access to a competitive marketplace of suppliers. We wanted to share our early thoughts and some helpful advice.
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Why Turning Your In-Person Event Into A Virtual Event Can Help Your Conversion Rate
May 13, 2020 | Sabra Mwaura
The current COVID-19 pandemic has affected many businesses and their marketing strategies. If you planned on hosting an in-person event like a conference, trade show, or networking event, it’s probably been canceled or delayed. For many companies, hosting or attending in-person events are a great source of lead generation. As many as 19% of B2B marketers said that in-person events were their top source for securing leads.
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