--- title: Blog | Disqus | Market Trends (2) description: Market Trends | The official blog for Disqus news, tips, and updates. (2) --- [![disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com/) - Comments - [Overview](https://disqus.com/platform/overview/) - [Engagement](https://disqus.com/platform/engagement/) - [Moderation & Safety](https://disqus.com/platform/moderation/) - [Audience](https://disqus.com/platform/audience/) - [Monetization](https://disqus.com/platform/monetization/) - [Boards](https://about.disqus.com/disqus-boards) - [Polls](https://disqus.com/polls/) - [Pricing](https://disqus.com/pricing/) - Resources - [Blog](https://blog.disqus.com) - [Support](https://disqus.com/support/) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [About](https://disqus.com/about-us/) - [Contact Us](https://about.disqus.com/contact/) - Login - [Publishers](https://disqus.com/profile/login/?next=https://disqus.com/admin/) - [Commenters](https://disqus.com/profile/login/?next=https://disqus.com/home/notifications/) [Get Started](https://disqus.com/profile/signup/intent) Site Admin - View Profile - [Settings](https://disqus.com/home/settings/) - [Home](https://disqus.com/home/) - [Help](https://help.disqus.com/) - [Log Out](https://disqus.com/logout/) [Blog](https://blog.disqus.com) Posts about Market Trends (2) # Posts about Market Trends (2) [![The Key to Preserving Publisher Revenue on the Open Web: Data](https://blog.disqus.com/hubfs/blog%20posters%20(59).png)](https://blog.disqus.com/the-key-to-preserving-publisher-revenue-on-the-open-web-data) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/the-key-to-preserving-publisher-revenue-on-the-open-web-data#disqus_thread) ## [The Key to Preserving Publisher Revenue on the Open Web: Data](https://blog.disqus.com/the-key-to-preserving-publisher-revenue-on-the-open-web-data) January 03, 2023 | [Michael Gately](https://blog.disqus.com/author/michael-gately) There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree. [Read more »](https://blog.disqus.com/the-key-to-preserving-publisher-revenue-on-the-open-web-data) [![A is for Automation—and It's Boosting Engagement and Revenue for Publishers](https://blog.disqus.com/hubfs/blog%20posters%20(49).png)](https://blog.disqus.com/how-disqus-uses-automation-to-help-publishers) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/how-disqus-uses-automation-to-help-publishers#disqus_thread) ## [A is for Automation—and It's Boosting Engagement and Revenue for Publishers](https://blog.disqus.com/how-disqus-uses-automation-to-help-publishers) December 06, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) A new report from the International News Media Association (INMA) highlights how publishers are using artificial intelligence and automation to grow both their editorial coverage AND their revenue. [Read more »](https://blog.disqus.com/how-disqus-uses-automation-to-help-publishers) [![Elon Musk's reign at Twitter is here—what his early moves signal to publishers](https://blog.disqus.com/hubfs/blog%20posters%20(45).png)](https://blog.disqus.com/elon-musk-reign-at-twitter-is-here) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/elon-musk-reign-at-twitter-is-here#disqus_thread) ## [Elon Musk's reign at Twitter is here—what his early moves signal to publishers](https://blog.disqus.com/elon-musk-reign-at-twitter-is-here) November 02, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) The Elon Musk era at Twitter is officially upon us, and the newly self-proclaimed "Chief Twit" has wasted no time in making a number of high-profile moves and announcements designed to shake things up. [Read more »](https://blog.disqus.com/elon-musk-reign-at-twitter-is-here) [![How Disqus helps publishers stay recession-proof](https://blog.disqus.com/hubfs/blog%20posters%20(43).png)](https://blog.disqus.com/how-disqus-helps-publishers-stay-recession-proof) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/how-disqus-helps-publishers-stay-recession-proof#disqus_thread) ## [How Disqus helps publishers stay recession-proof](https://blog.disqus.com/how-disqus-helps-publishers-stay-recession-proof) October 05, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Each new day, it seems, brings with it another round of bleak warnings about the global economic situation. A global recession, according to the doomsayers, is inevitable and may only be months, weeks, or even days away from starting officially. Some are saying that the recession has already begun. While we all wait to see what exactly the future holds, all indications point to some bumpiness ahead. [Read more »](https://blog.disqus.com/how-disqus-helps-publishers-stay-recession-proof) [![3 tips for navigating the current macroeconomic uncertainty as a publisher](https://blog.disqus.com/hubfs/blog%20posters%20(40).png)](https://blog.disqus.com/how-publishers-can-navigate-macroeconomic-uncertainty) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/how-publishers-can-navigate-macroeconomic-uncertainty#disqus_thread) ## [3 tips for navigating the current macroeconomic uncertainty as a publisher](https://blog.disqus.com/how-publishers-can-navigate-macroeconomic-uncertainty) August 24, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Déjà vu all over again? [Read more »](https://blog.disqus.com/how-publishers-can-navigate-macroeconomic-uncertainty) [![3 Tips for Publishers Looking to Engage Gen Z](https://blog.disqus.com/hubfs/blog%20posters%20(37).png)](https://blog.disqus.com/3-tips-for-publishers-looking-to-engage-gen-z) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/3-tips-for-publishers-looking-to-engage-gen-z#disqus_thread) ## [3 Tips for Publishers Looking to Engage Gen Z](https://blog.disqus.com/3-tips-for-publishers-looking-to-engage-gen-z) June 08, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Gen Z, born roughly between 1997 and 2012, possesses an estimated $150 billion in collective buying power. They have now surpassed millennials as the largest generation, and there are many characteristics that make them unique. [Read more »](https://blog.disqus.com/3-tips-for-publishers-looking-to-engage-gen-z) [![As Elon Musk era kicks off, the time is now for publishers to take back control](https://blog.disqus.com/hubfs/blog%20posters%20(35).png)](https://blog.disqus.com/how-publishers-can-take-back-control-musk-twitter) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/how-publishers-can-take-back-control-musk-twitter#disqus_thread) ## [As Elon Musk era kicks off, the time is now for publishers to take back control](https://blog.disqus.com/how-publishers-can-take-back-control-musk-twitter) May 05, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Last week we published a post on Elon Musk’s purchase of Twitter for $44 billion. The deal has opened up wide-ranging conversations about where Twitter’s strategy on moderation and free speech might be headed once Musk is officially at the helm of the social media platform. Let’s explore the possible directions in which the Elon Musk Twitter era might take us, and how publishers can plan to navigate them and come out ahead. [Read more »](https://blog.disqus.com/how-publishers-can-take-back-control-musk-twitter) [![How should publishers react to Elon Musk clinching deal for Twitter?](https://blog.disqus.com/hubfs/blog%20posters%20(34).png)](https://blog.disqus.com/how-publishers-should-react-to-elon-musk-twitter) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/how-publishers-should-react-to-elon-musk-twitter#disqus_thread) ## [How should publishers react to Elon Musk clinching deal for Twitter?](https://blog.disqus.com/how-publishers-should-react-to-elon-musk-twitter) April 25, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) It's official. [Read more »](https://blog.disqus.com/how-publishers-should-react-to-elon-musk-twitter) [![Ukraine conflict highlights publishing industry's delicate balancing act](https://blog.disqus.com/hubfs/blog%20posters%20(30).png)](https://blog.disqus.com/ukraine-invasion-highlights-brand-safety-concerns-for-publishers) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/ukraine-invasion-highlights-brand-safety-concerns-for-publishers#disqus_thread) ## [Ukraine conflict highlights publishing industry's delicate balancing act](https://blog.disqus.com/ukraine-invasion-highlights-brand-safety-concerns-for-publishers) April 07, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Much like we saw at the beginning of the COVID-19 pandemic, many brands are currently demonstrating a natural reflex to avoid any and all content related to the war in Ukraine. [Read more »](https://blog.disqus.com/ukraine-invasion-highlights-brand-safety-concerns-for-publishers) [![The Long Goodbye to Third-Party Cookies and What it Means for Publishers](https://blog.disqus.com/hubfs/blog%20posters%20(24).png)](https://blog.disqus.com/first-party-data-for-publishers) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/first-party-data-for-publishers#disqus_thread) ## [The Long Goodbye to Third-Party Cookies and What it Means for Publishers](https://blog.disqus.com/first-party-data-for-publishers) February 04, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Google’s plans for third-party cookie deprecation have become an evolving saga that continues to keep both advertisers and publishers on their digital toes. The phaseout of the legacy technology – at the behest, according to Google, of consumers clamoring for more privacy – has big implications for how advertisers can target and track consumers across channels and devices and how publishers can monetize their audiences. Since Google’s initial announcement, both buy and sell sides have been trialing different solutions that will enable them to continue driving results and revenue in an era without third-party cookies. [Read more »](https://blog.disqus.com/first-party-data-for-publishers) [![NFTs: digital fad or the next big thing for publishers?](https://blog.disqus.com/hubfs/blog%20posters%20(22).png)](https://blog.disqus.com/nfts-for-publishers) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/nfts-for-publishers#disqus_thread) ## [NFTs: digital fad or the next big thing for publishers?](https://blog.disqus.com/nfts-for-publishers) January 20, 2022 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Each month, it seems, there's a new Next Big Thing that everybody is talking or tweeting about—an idea or concept that seems poised to completely revolutionize the world (or the world of digital media at the very least). It seems like just yesterday that the concept of the metaverse was the talk of the internet, but look out—there's a new kid on the block. [Read more »](https://blog.disqus.com/nfts-for-publishers) [![What is Clubhouse + How Can Publishers Use It?](https://blog.disqus.com/hubfs/blog%20posters.png)](https://blog.disqus.com/what-is-clubhouse-how-can-publishers-use-it-1) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/what-is-clubhouse-how-can-publishers-use-it-1#disqus_thread) ## [What is Clubhouse + How Can Publishers Use It?](https://blog.disqus.com/what-is-clubhouse-how-can-publishers-use-it-1) May 13, 2021 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) Nearly ⅓ of the American population listens to podcasts at least once a month. But one key feature has been missing from podcasts - an interactive community. Pre-recorded podcasts miss the opportunity to engage with an audience in real-time. [Read more »](https://blog.disqus.com/what-is-clubhouse-how-can-publishers-use-it-1) [1](https://blog.disqus.com/topic/market-trends/page/1) [2](https://blog.disqus.com/topic/market-trends/page/2) [3](https://blog.disqus.com/topic/market-trends/page/3) #### Subscribe to our blog Get the latest posts in your email - [Platform Overview](https://disqus.com/platform/overview) - [Engagement](https://disqus.com/platform/engagement) - [Moderation & Safety](https://disqus.com/platform/moderation) - [Audience](https://disqus.com/platform/audience) - [Monetization](https://disqus.com/platform/monetization) - [Pricing](https://disqus.com/pricing) - [Disqus Pro](https://disqus.com/landing/disqus-pro) - [Disqus for Business](https://disqus.com/landing/disqus-business) - [Polls](https://disqus.com/polls) - [Blog](https://blog.disqus.com/) - [Support](https://help.disqus.com) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [API](https://disqus.com/api/docs/) - [Logos](https://disqus.com/brand/) - [History](https://disqus.com/about-us/#history) - [Mission](https://disqus.com/about-us/#mission) - [Culture](https://disqus.com/about-us/#culture) - [How Does Disqus Work?](https://help.disqus.com/en/articles/1717050-how-does-disqus-work) - [Community Tips](https://help.disqus.com/en/collections/191659-community-tips) - [Increase Engagement & Retention](https://help.disqus.com/en/articles/1717197-how-to-increase-reader-engagement-and-retention) - [Moderating 101](https://help.disqus.com/en/articles/1717078-moderating-101) - [Developers](https://help.disqus.com/en/collections/191735-developer) - [Other Integrations](https://help.disqus.com/en/collections/191781-other-integrations) [![Disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com) © 2026 Disqus [Cookies](https://help.disqus.com/en/articles/1944034-cookies-and-data-recipients) [Terms](https://help.disqus.com/customer/portal/articles/466260-terms-of-service) [Privacy](https://help.disqus.com/customer/portal/articles/466259-privacy-policy) Cookie Preferences [Do Not Sell or Share My Info](https://disqus.com/data-sharing-settings/) [Disqus on Facebook](https://www.facebook.com/disqus/) [Disqus on X (Twitter)](https://twitter.com/disqus) [Disqus on Instagram](https://www.instagram.com/disqus) [Disqus on LinkedIn](https://www.linkedin.com/company/disqus)