The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).

There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.

A new report from the International News Media Association (INMA) highlights how publishers are using artificial intelligence and automation to grow both their editorial coverage AND their revenue. 

The Elon Musk era at Twitter is officially upon us, and the newly self-proclaimed "Chief Twit" has wasted no time in making a number of high-profile moves and announcements designed to shake things up. 

Each new day, it seems, brings with it another round of bleak warnings about the global economic situation. A global recession, according to the doomsayers, is inevitable and may only be months, weeks, or even days away from starting officially. Some are saying that the recession has already begun. While we all wait to see what exactly the future holds, all indications point to some bumpiness ahead.

Déjà vu all over again?

Gen Z, born roughly between 1997 and 2012, possesses an estimated $150 billion in collective buying power. They have now surpassed millennials as the largest generation, and there are many characteristics that make them unique.

Last week we published a post on Elon Musk’s purchase of Twitter for $44 billion. The deal has opened up wide-ranging conversations about where Twitter’s strategy on moderation and free speech might be headed once Musk is officially at the helm of the social media platform. Let’s explore the possible directions in which the Elon Musk Twitter era might take us, and how publishers can plan to navigate them and come out ahead. 

It's official.

Much like we saw at the beginning of the COVID-19 pandemic, many brands are currently demonstrating a natural reflex to avoid any and all content related to the war in Ukraine.