--- title: Blog | Disqus | Market Trends description: Market Trends | The official blog for Disqus news, tips, and updates. --- [![disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com/) - Comments - [Overview](https://disqus.com/platform/overview/) - [Engagement](https://disqus.com/platform/engagement/) - [Moderation & Safety](https://disqus.com/platform/moderation/) - [Audience](https://disqus.com/platform/audience/) - [Monetization](https://disqus.com/platform/monetization/) - [Boards](https://about.disqus.com/disqus-boards) - [Polls](https://disqus.com/polls/) - [Pricing](https://disqus.com/pricing/) - Resources - [Blog](https://blog.disqus.com) - [Support](https://disqus.com/support/) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [About](https://disqus.com/about-us/) - [Contact Us](https://about.disqus.com/contact/) - Login - [Publishers](https://disqus.com/profile/login/?next=https://disqus.com/admin/) - [Commenters](https://disqus.com/profile/login/?next=https://disqus.com/home/notifications/) [Get Started](https://disqus.com/profile/signup/intent) Site Admin - View Profile - [Settings](https://disqus.com/home/settings/) - [Home](https://disqus.com/home/) - [Help](https://help.disqus.com/) - [Log Out](https://disqus.com/logout/) [Blog](https://blog.disqus.com) Posts about Market Trends # Posts about Market Trends [![Why Community Is Becoming the Most Valuable Mobile Surface for Publishers](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(3)-1.png)](https://blog.disqus.com/why-community-is-becoming-the-most-valuable-mobile-surface-for-publishers) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/why-community-is-becoming-the-most-valuable-mobile-surface-for-publishers#disqus_thread) ## [Why Community Is Becoming the Most Valuable Mobile Surface for Publishers](https://blog.disqus.com/why-community-is-becoming-the-most-valuable-mobile-surface-for-publishers) January 29, 2026 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) Mobile has long dominated how audiences consume publisher content. What’s news is the economic pressure driven by recent industry macro trends. [Read more »](https://blog.disqus.com/why-community-is-becoming-the-most-valuable-mobile-surface-for-publishers) [![A New Way to Boost Engagement Inside Your Comment Section](https://blog.disqus.com/hubfs/Group%2016%20(5).png)](https://blog.disqus.com/a-new-way-to-boost-engagement-inside-your-comment-section) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/a-new-way-to-boost-engagement-inside-your-comment-section#disqus_thread) ## [A New Way to Boost Engagement Inside Your Comment Section](https://blog.disqus.com/a-new-way-to-boost-engagement-inside-your-comment-section) December 11, 2025 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) Publishers today face a familiar set of challenges. Platforms are sending less traffic, audience attention is harder to keep, and engagement on owned properties matters more than ever. Over the past year, we have heard the same themes repeatedly from our partners. They want simple, lightweight ways to keep readers on-site without adding work for their teams. [Read more »](https://blog.disqus.com/a-new-way-to-boost-engagement-inside-your-comment-section) [![The Battle for the Homepage: How Publishers Are Using Community to Win Back Control in the Age of Zero-Click](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)-1.png)](https://blog.disqus.com/the-battle-for-the-homepage-how-publishers-are-using-community-to-win-back-control-in-the-age-of-zero-click) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/the-battle-for-the-homepage-how-publishers-are-using-community-to-win-back-control-in-the-age-of-zero-click#disqus_thread) ## [The Battle for the Homepage: How Publishers Are Using Community to Win Back Control in the Age of Zero-Click](https://blog.disqus.com/the-battle-for-the-homepage-how-publishers-are-using-community-to-win-back-control-in-the-age-of-zero-click) November 25, 2025 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month. [Read more »](https://blog.disqus.com/the-battle-for-the-homepage-how-publishers-are-using-community-to-win-back-control-in-the-age-of-zero-click) [![Google's AI Overviews: Game Over for Publisher Traffic?](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(17).png)](https://blog.disqus.com/google-ai-overview-game-over-for-publisher-traffic) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/google-ai-overview-game-over-for-publisher-traffic#disqus_thread) ## [Google's AI Overviews: Game Over for Publisher Traffic?](https://blog.disqus.com/google-ai-overview-game-over-for-publisher-traffic) June 16, 2025 | [Michael Gately](https://blog.disqus.com/author/michael-gately) When Google's AI Overviews launched last year, publishers worried they might negatively impact their traffic. It turns out those worries were justified, according to a new report from the Wall Street Journal. [Read more »](https://blog.disqus.com/google-ai-overview-game-over-for-publisher-traffic) [![AI: If You Can’t Beat ‘Em, Join ‘Em to Make More Publisher Revenue](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(11).png)](https://blog.disqus.com/ai-if-you-cant-beat-em-join-em-to-make-more-publisher-revenue) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/ai-if-you-cant-beat-em-join-em-to-make-more-publisher-revenue#disqus_thread) ## [AI: If You Can’t Beat ‘Em, Join ‘Em to Make More Publisher Revenue](https://blog.disqus.com/ai-if-you-cant-beat-em-join-em-to-make-more-publisher-revenue) January 02, 2024 | [Michael Gately](https://blog.disqus.com/author/michael-gately) All over the world, publishers are trying to extract money from AI. [Read more »](https://blog.disqus.com/ai-if-you-cant-beat-em-join-em-to-make-more-publisher-revenue) [![24 of the Most Important Metrics for Publishers in '24](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(7).png)](https://blog.disqus.com/24-of-the-most-important-metrics-for-publishers-in-2024) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/24-of-the-most-important-metrics-for-publishers-in-2024#disqus_thread) ## [24 of the Most Important Metrics for Publishers in '24](https://blog.disqus.com/24-of-the-most-important-metrics-for-publishers-in-2024) December 13, 2023 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Metrics are a continually discussed—and debated—aspect of digital advertising and publishing. [Read more »](https://blog.disqus.com/24-of-the-most-important-metrics-for-publishers-in-2024) [![The Good and the Bad of AI in Publishing](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1130%20%C3%97%20565%20px)%20(3).png)](https://blog.disqus.com/the-good-and-the-bad-of-ai-in-publishing) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/the-good-and-the-bad-of-ai-in-publishing#disqus_thread) ## [The Good and the Bad of AI in Publishing](https://blog.disqus.com/the-good-and-the-bad-of-ai-in-publishing) September 26, 2023 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Should it stay, or should it go? Generative AI, that is. [Read more »](https://blog.disqus.com/the-good-and-the-bad-of-ai-in-publishing) [![Exploring Threads: Should Publishers Embrace Meta's Latest Platform?](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(2)-1.png)](https://blog.disqus.com/exploring-threads-should-publishers-embrace-metas-latest-platform) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/exploring-threads-should-publishers-embrace-metas-latest-platform#disqus_thread) ## [Exploring Threads: Should Publishers Embrace Meta's Latest Platform?](https://blog.disqus.com/exploring-threads-should-publishers-embrace-metas-latest-platform) July 17, 2023 | [Justin Bustos](https://blog.disqus.com/author/justin-bustos) In case you haven’t heard the recent news, Meta has launched yet another social media platform called Threads. The new social network is a text-based platform that provides users with a digital space to share ideas, information, and have public conversations. [Read more »](https://blog.disqus.com/exploring-threads-should-publishers-embrace-metas-latest-platform) [![Social media is now only driving a sliver of referral traffic for publishers](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(4)-2.png)](https://blog.disqus.com/social-media-is-now-only-driving-a-sliver-of-referral-traffic-for-publishers) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/social-media-is-now-only-driving-a-sliver-of-referral-traffic-for-publishers#disqus_thread) ## [Social media is now only driving a sliver of referral traffic for publishers](https://blog.disqus.com/social-media-is-now-only-driving-a-sliver-of-referral-traffic-for-publishers) May 31, 2023 | [Michael Gately](https://blog.disqus.com/author/michael-gately) The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources. [Read more »](https://blog.disqus.com/social-media-is-now-only-driving-a-sliver-of-referral-traffic-for-publishers) [![For digital publishers, it's time to party like it's 1999](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(3).png)](https://blog.disqus.com/for-digital-publishers-its-time-to-party-like-its-1999) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/for-digital-publishers-its-time-to-party-like-its-1999#disqus_thread) ## [For digital publishers, it's time to party like it's 1999](https://blog.disqus.com/for-digital-publishers-its-time-to-party-like-its-1999) April 26, 2023 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Britney Spears. Boy bands. Reality TV game shows. Harry Potter mania. [Read more »](https://blog.disqus.com/for-digital-publishers-its-time-to-party-like-its-1999) [![Google’s FLEDGEling privacy concept not resonating with publishers](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(2).png)](https://blog.disqus.com/google-fledgling-privacy-concept-not-resonating-with-publishers) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/google-fledgling-privacy-concept-not-resonating-with-publishers#disqus_thread) ## [Google’s FLEDGEling privacy concept not resonating with publishers](https://blog.disqus.com/google-fledgling-privacy-concept-not-resonating-with-publishers) March 09, 2023 | [Michael Gately](https://blog.disqus.com/author/michael-gately) Stop me if you've heard this one before (but this time it's different—I promise). [Read more »](https://blog.disqus.com/google-fledgling-privacy-concept-not-resonating-with-publishers) [![A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1).png)](https://blog.disqus.com/what-ai-tools-like-chatgpt-might-mean-for-your-site) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/what-ai-tools-like-chatgpt-might-mean-for-your-site#disqus_thread) ## [A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site](https://blog.disqus.com/what-ai-tools-like-chatgpt-might-mean-for-your-site) January 25, 2023 | [Michael Gately](https://blog.disqus.com/author/michael-gately) The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise). [Read more »](https://blog.disqus.com/what-ai-tools-like-chatgpt-might-mean-for-your-site) [1](https://blog.disqus.com/topic/market-trends/page/1) [2](https://blog.disqus.com/topic/market-trends/page/2) [3](https://blog.disqus.com/topic/market-trends/page/3) #### Subscribe to our blog Get the latest posts in your email - [Platform Overview](https://disqus.com/platform/overview) - [Engagement](https://disqus.com/platform/engagement) - [Moderation & Safety](https://disqus.com/platform/moderation) - [Audience](https://disqus.com/platform/audience) - [Monetization](https://disqus.com/platform/monetization) - [Pricing](https://disqus.com/pricing) - [Disqus Pro](https://disqus.com/landing/disqus-pro) - [Disqus for Business](https://disqus.com/landing/disqus-business) - [Polls](https://disqus.com/polls) - [Blog](https://blog.disqus.com/) - [Support](https://help.disqus.com) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [API](https://disqus.com/api/docs/) - [Logos](https://disqus.com/brand/) - [History](https://disqus.com/about-us/#history) - [Mission](https://disqus.com/about-us/#mission) - [Culture](https://disqus.com/about-us/#culture) - [How Does Disqus Work?](https://help.disqus.com/en/articles/1717050-how-does-disqus-work) - [Community Tips](https://help.disqus.com/en/collections/191659-community-tips) - [Increase Engagement & Retention](https://help.disqus.com/en/articles/1717197-how-to-increase-reader-engagement-and-retention) - [Moderating 101](https://help.disqus.com/en/articles/1717078-moderating-101) - [Developers](https://help.disqus.com/en/collections/191735-developer) - [Other Integrations](https://help.disqus.com/en/collections/191781-other-integrations) [![Disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com) © 2026 Disqus [Cookies](https://help.disqus.com/en/articles/1944034-cookies-and-data-recipients) [Terms](https://help.disqus.com/customer/portal/articles/466260-terms-of-service) [Privacy](https://help.disqus.com/customer/portal/articles/466259-privacy-policy) Cookie Preferences [Do Not Sell or Share My Info](https://disqus.com/data-sharing-settings/) [Disqus on Facebook](https://www.facebook.com/disqus/) [Disqus on X (Twitter)](https://twitter.com/disqus) [Disqus on Instagram](https://www.instagram.com/disqus) [Disqus on LinkedIn](https://www.linkedin.com/company/disqus)