Posts about Market Trends
Social media is now only driving a sliver of referral traffic for publishers
May 31, 2023 | Michael Gately
The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
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For digital publishers, it's time to party like it's 1999
April 26, 2023 | Michael Gately
Britney Spears. Boy bands. Reality TV game shows. Harry Potter mania.
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Stop me if you've heard this one before (but this time it's different—I promise).
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A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site
January 25, 2023 | Michael Gately
The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).
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The Key to Preserving Publisher Revenue on the Open Web: Data
January 03, 2023 | Michael Gately
There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.
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A is for Automation—and It's Boosting Engagement and Revenue for Publishers
December 06, 2022 | Michael Gately
A new report from the International News Media Association (INMA) highlights how publishers are using artificial intelligence and automation to grow both their editorial coverage AND their revenue.
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Elon Musk's reign at Twitter is here—what his early moves signal to publishers
November 02, 2022 | Michael Gately
The Elon Musk era at Twitter is officially upon us, and the newly self-proclaimed "Chief Twit" has wasted no time in making a number of high-profile moves and announcements designed to shake things up.
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How Disqus helps publishers stay recession-proof
October 05, 2022 | Michael Gately
Each new day, it seems, brings with it another round of bleak warnings about the global economic situation. A global recession, according to the doomsayers, is inevitable and may only be months, weeks, or even days away from starting officially. Some are saying that the recession has already begun. While we all wait to see what exactly the future holds, all indications point to some bumpiness ahead.
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3 tips for navigating the current macroeconomic uncertainty as a publisher
August 24, 2022 | Michael Gately
Déjà vu all over again?
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3 Tips for Publishers Looking to Engage Gen Z
June 08, 2022 | Michael Gately
Gen Z, born roughly between 1997 and 2012, possesses an estimated $150 billion in collective buying power. They have now surpassed millennials as the largest generation, and there are many characteristics that make them unique.
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As Elon Musk era kicks off, the time is now for publishers to take back control
May 05, 2022 | Michael Gately
Last week we published a post on Elon Musk’s purchase of Twitter for $44 billion. The deal has opened up wide-ranging conversations about where Twitter’s strategy on moderation and free speech might be headed once Musk is officially at the helm of the social media platform. Let’s explore the possible directions in which the Elon Musk Twitter era might take us, and how publishers can plan to navigate them and come out ahead.
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How should publishers react to Elon Musk clinching deal for Twitter?
April 25, 2022 | Michael Gately
It's official.
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