There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing.

92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content.

Content marketing is a valuable strategy for growing your audience. However, the content creation process can take a lot of time, and many content marketers spend every day creating new content.

Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile?

Here are some link building do’s and link building don’ts to follow.

Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.

Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails.

Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.

Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible.

Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results.

Content marketing is a weapon that can help you win the hearts and minds of potential and existing customers and build a strong, long-term relationship with them. Content marketing starts with a strategy, but it’s impossible to develop a winning one without knowing perfectly well the people you’re creating content for.

Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not.

Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it.

Let’s talk about how you can do this with your current content strategy.

Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you.

You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).

If you don’t have an ad budget, then you may struggle to reach a significant number of Instagram users, but don’t worry - it’s still possible to connect with them organically. Instagram is a powerful tool to get people to interact with your brand and visit your website.