You have a few different goals with your company blog. First, you want to drive traffic to your blog content. Then you want to inform your audience. And last, you want your readers to engage with your content, whether it’s by leaving a comment, sharing your post or making a purchase.
Based on the feedback from how to get started with podcasts, we understand that a lot of time and effort goes into creating a podcast episode. They can be an effective way to promote your brand. 32% of Americans listen to podcasts at least once a month (that’s approximately 150 million people!).
Repurposing your podcast into different formats can help you reach that 68% of Americans who aren’t frequent podcast listeners.
As we’ve written about in our recent blog posts, all writers are selling something. Whether that be a physical product or service, or selling their content and asking you to pay for it with your time and attention.
Whether you’ve been doing this for one day or ten years, you’ve probably noticed that selling online is an entirely different ball game. Today, online sales teams can track your buying patterns and tailor content or offers just for you. Likewise, consumers can investigate you and compare your content, products, or services to those of your competitors. With all this info at their fingertips, consumers now expect personalization.
The rise of content marketing has propelled blogging to new heights. And while blogging is an effective way to deliver content to your audience, there’s another method that doesn’t quite get the attention it deserves.
Enter the humble podcast.
Data released by Edison Research and Triton Digital states that 22% of Americans listen to podcasts on a weekly basis. That’s more than 72 million people!
All writers sell something. You might not always notice it, but a transaction takes place every time you read a piece of content.
Right now, you’re buying information and you’re paying for it with your time. People say that time is our most valuable resource. If that’s true, then right now you’re spending some of your most valuable currency learning how to write persuasive copy! That tells me a lot about you.
Content marketing changes at a rapid pace, but don’t let all the glittery headlines fool you! It has always been about the people and that’s just as true in 2020 as it’s ever been.
There’s nothing wrong with changing your strategy for the better, and the best way to jumpstart your content marketing for 2020 is to make sure you’re grounded in the fundamentals that have worked for so many others.
In this post, you’ll learn how to prepare your content strategy not just for 2020, but for many years to come.
Backlinks are vital to the success of your site, and if you’re unfamiliar with the word, you’ve at least heard it tossed around a couple of times. But despite their importance, there are distractions and misconceptions at every turn.
Today we hope to explain the importance of backlinks and how you can harness their power to take your SEO efforts to the next level.
Ever wondered what time people are posting the most comments? What about how many people read blogs or how many blogs are published every second? We do! ✋ With nearly half of the online population reading blogs, we can only expect that percentage to hold steady, if not increase in 2020!
2019 saw a lot of changes in the SEO world. Search engine marketing is growing at such a rapid pace that it can be incredibly difficult for small brands to stand out. In an effort to dominate the search engine space, Google has created a platform that is great for consumers but terrible for publishers.
But there’s still hope for aspiring brands!
Guest post by Stefan Debois, the founder and CEO of Survey Anyplace, an online software tool to create engaging surveys, quizzes and assessments. Besides kitesurfing, Stefan is passionate about the use of technology to build professional relationships with people, at scale. Connect with him on Twitter and LinkedIn 📩
As the year is drawing to a close, it’s time to rethink your content marketing strategy for next year.
What worked? What didn’t? What can we do better in 2020?