Posts by Michael Gately

AI: If You Can’t Beat ‘Em, Join ‘Em to Make More Publisher Revenue

AI: If You Can’t Beat ‘Em, Join ‘Em to Make More Publisher Revenue

All over the world, publishers are trying to extract money from AI.
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24 of the Most Important Metrics for Publishers in '24

24 of the Most Important Metrics for Publishers in '24

Metrics are a continually discussed—and debated—aspect of digital advertising and publishing.
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Disqus Earns Coveted Google Certified Publishing Partner Status

Disqus Earns Coveted Google Certified Publishing Partner Status

SAN FRANCISCO (December 5, 2023) - Disqus, a leading audience engagement and community growth platform, has been awarded Google Certified Publishing Partner (GCPP) status. This prestigious certification recognizes Disqus as a proven and trusted authority in leveraging Google products to help publishers achieve their goals. To enter the GCPP, Disqus successfully demonstrated a consistent history of delivering excellent service and maintaining the highest possible performance standards when collaborating with publishers.
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The Good and the Bad of AI in Publishing

The Good and the Bad of AI in Publishing

Should it stay, or should it go? Generative AI, that is.
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Introducing new, improved Disqus Channels

Introducing new, improved Disqus Channels

Today we’re incredibly excited to announce that we’re bringing back Disqus Channels, letting you create your own discussions regarding the topics you're most enthusiastic about!
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How Disqus Has Upped its Game to Drive More Value for Publishers

How Disqus Has Upped its Game to Drive More Value for Publishers

The only thing constant in life is change. And we know that publishers have been experiencing a ton of it in the last few years.
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Social media is now only driving a sliver of referral traffic for publishers

Social media is now only driving a sliver of referral traffic for publishers

The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
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Introducing Our New Website

Introducing Our New Website

We’re incredibly excited to announce the launch of our newly redesigned website.
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For digital publishers, it's time to party like it's 1999

For digital publishers, it's time to party like it's 1999

Britney Spears. Boy bands. Reality TV game shows. Harry Potter mania.
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Google’s FLEDGEling privacy concept not resonating with publishers

Google’s FLEDGEling privacy concept not resonating with publishers

Stop me if you've heard this one before (but this time it's different—I promise).
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A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site

A Whole New Era: What AI Tools Like ChatGPT Might Mean for Your Site

The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).
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The Key to Preserving Publisher Revenue on the Open Web: Data

The Key to Preserving Publisher Revenue on the Open Web: Data

There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.
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