Posts by Michael Gately
One week after #FacebookDown—what did we learn?
October 11, 2021 | Michael Gately
Last Monday, the digital world was rocked as Facebook, Instagram, and WhatsApp all went down for an unprecedented amount of time (about 6 hours, but it felt like forever, didn't it?) due to a combination of factors involving human error as well as a code update that went awry and prevented Facebook from accessing its own data centers.
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Twitter announces Communities feature, but can it help publishers?
September 30, 2021 | Michael Gately
Twitter's newest feature, Communities, is set to take on Facebook Groups, Reddit, and Discord as a viable method of creating semi-exclusive, interest-based conversations.
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12 cool badges that Disqus publishers have created
September 22, 2021 | Michael Gately
Here at Disqus, we’re always dreaming up tools that will help our publishers boost community engagement. A highly engaged community enjoys robust returning visitor traffic and time-on-site, two crucial performance metrics that can lead to higher ad revenue and better SEO positioning.
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Introducing Badges: Letting You Reward User Engagement
September 07, 2021 | Michael Gately
Introducing Badges—our brand-new feature that lets you bestow special badges onto commenters who make your community a lively and engaging place.
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In a move that directly impacts publishers and their ad revenue, Google has recently announced that they’ll be replacing their Scaled Partner Management (SPM) program with Multiple Customer Management (MCM).
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Should You Start Your Own Paid Newsletter?
August 10, 2021 | Michael Gately
When we think in broad terms about sending emails to our audience, the first concept that might come to mind involves traditional email marketing. There's certainly nothing wrong with an email marketing campaign, and in fact, your overall marketing strategy won't be successful unless you're utilizing one, but let's face it - there is absolutely more than one way to engage your audience via email.
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