Posts by Michael Gately
Google’s plans for third-party cookie deprecation have become an evolving saga that continues to keep both advertisers and publishers on their digital toes. The phaseout of the legacy technology – at the behest, according to Google, of consumers clamoring for more privacy – has big implications for how advertisers can target and track consumers across channels and devices and how publishers can monetize their audiences. Since Google’s initial announcement, both buy and sell sides have been trialing different solutions that will enable them to continue driving results and revenue in an era without third-party cookies.
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Each month, it seems, there's a new Next Big Thing that everybody is talking or tweeting about—an idea or concept that seems poised to completely revolutionize the world (or the world of digital media at the very least). It seems like just yesterday that the concept of the metaverse was the talk of the internet, but look out—there's a new kid on the block.
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Well, it's just about time to close the books on 2021 and take stock of what has been another very complicated year. On one hand, we were forced to press on through another challenging 12 months of the COVID-19 pandemic, but on the other hand, there were causes for hope and optimism due to vaccines and the miraculous work of the medical industry.
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Here at Disqus, we understand that larger organizations have more complex needs—and that these needs extend to the services they rely on to drive their business forward. That’s why we’re taking a moment to put the spotlight on Disqus for Business – our enterprise solution for companies that demand more adaptability and precision from the tools they use.
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You've probably already heard all the buzz about Facebook recently rebranding as Meta. The corporate makeover was meant to signal that the company is looking to expand outwards from social media and into the so-called "metaverse."
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Helping to power some of the coolest websites on the internet is one of our very favorite things about what we do here at Disqus.
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Last Monday, the digital world was rocked as Facebook, Instagram, and WhatsApp all went down for an unprecedented amount of time (about 6 hours, but it felt like forever, didn't it?) due to a combination of factors involving human error as well as a code update that went awry and prevented Facebook from accessing its own data centers.
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Twitter's newest feature, Communities, is set to take on Facebook Groups, Reddit, and Discord as a viable method of creating semi-exclusive, interest-based conversations.
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Here at Disqus, we’re always dreaming up tools that will help our publishers boost community engagement. A highly engaged community enjoys robust returning visitor traffic and time-on-site, two crucial performance metrics that can lead to higher ad revenue and better SEO positioning.
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Introducing Badges—our brand-new feature that lets you bestow special badges onto commenters who make your community a lively and engaging place.
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In a move that directly impacts publishers and their ad revenue, Google has recently announced that they’ll be replacing their Scaled Partner Management (SPM) program with Multiple Customer Management (MCM).
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When we think in broad terms about sending emails to our audience, the first concept that might come to mind involves traditional email marketing. There's certainly nothing wrong with an email marketing campaign, and in fact, your overall marketing strategy won't be successful unless you're utilizing one, but let's face it - there is absolutely more than one way to engage your audience via email.
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