Posts by Tony Hue
In part one of this series on using Audience Analytics to turn your readers into loyal engagers, we shared strategies for getting readers to engage for the first time. Today, we’re going to talk about the different ways for keeping readers engaged and coming back.
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You don't have to go very far on most publisher sites these days before you're asked to subscribe to an email newsletter. Maybe you've noticed this already while reading your favorite food blog or catching up on the top stories from a local news site. You can even find an example right here on the Disqus Blog. Just scroll to the end of any article and you'll see a prompt appear inviting you to subscribe to our newsletter (please do if you like 😃).
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Developing effective strategies for increasing reader engagement shouldn’t feel like guesswork. If you don’t know who your most avid readers are, the impact of your engagement efforts, or understand how your community is growing over time, that ends today.
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It’s here! 🎉 After months in beta testing, the Disqus for WordPress 3 plugin is now available to download in the WordPress Plugin repository. Version 3.0 introduces several notable improvements including an overhaul to Commenting Syncing, a new Automatic Installation feature, and a redesigned plugin settings page. In addition, we completely rewrote the plugin to utilize the latest WordPress APIs so that we can deliver you more frequent updates and new features in the future.
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Recently, we released a new Email Subscription feature to help publishers grow their email lists. Many of you requested a way to automatically import new subscribers into your email marketing provider. Today, we’re excited to announce an update to our Zapier integration to automate this task and help you get more done with Disqus. Zapier allows you to easily create workflows to connect all your favorite apps (over 1,000 to be exact) to do just about anything. Best of all, Zapier requires zero technical knowledge to get up-and-running.
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More than ever, we see publishers investing in building direct connections with their readers to cultivate stronger relationships. With the threat of Facebook’s pivot away from publishers, publishers are increasing their investment in on-site engagement, email newsletters, and subscriptions where they own the relationship with their readers.
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To kick off the new year, Disqus hosted a hackathon recently where teams worked on various projects to explore new ideas, solve interesting problems, and build something cool. At the end of the week, teams demoed their projects to the company who voted for their favorites. Here are four of the most interesting projects that came out of the hackathon. Let us know what you think in the comments below! If you missed the recap of our last HackWeek, visit this blog post here to learn more.
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Recently, we published a series to increasing reader engagement for publishers. Over the course of six chapters, we walked you step-by-step through proven tactics for sparking reader engagement. This journey started with listening to your readers as the foundation for building a strong relationship with your audience. We learned strategies for leveraging comments to craft more engaging content, developed ideas for hosting events to foster a sense of community, and identified common barriers to increased engagement and how to overcome them.
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A few months ago, we highlighted 7 small updates to Disqus that you should know about. We’re working to improve Disqus every day through the release of new products like Email Subscriptions. Under the hood, smaller changes are released regularly to improve the experience for both publishers and commenters. Here’s a summary of notable changes we’ve made recently to make Disqus better for you.
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Recently, we were thrilled to see long-time Disqus publisher, Batman-News, profiled on The Hollywood Reporter. It features Chris Begley who leads the helm over at Batman News, a fast-growing fan site for all news about Batman.
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Welcome the final chapter of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on Chapter 5 on recognizing top commenters to retain them. Today’s readers engage with your content across several channels. More than ever, readers find, read, and interact with content on social media, email, and in mobile apps. The most successful publishers employ a multi-channel strategy to foster engagement and connect to their audiences. Here are some best practices to increase reader engagement when leveraging channels outside your website:
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Welcome the Chapter 5 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on promoting comments on external channels. Thanks! A highly engaged audience can be a your most valuable asset. In this chapter, we’ll explore strategies for fostering loyalty from new readers and retaining your most valuable audience members through incentives and recognition.
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