Sabra Mwaura

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4 Strategies Publishers Can Learn From Gothamist

Posted by Sabra Mwaura on September 11, 2019 • ... comments


Attracting readers to your site and getting them to regularly come back is no easy feat, especially in an environment that is constantly changing shape. Experimenting with new strategies, and adjusting existing ones when needed, is the best way to adapt to this evolving digital landscape. One of our major objectives at Disqus is to equip our publishers with all the tips, tools, and knowledge they need to accomplish that. This week, we decided to look at one of our favorite Disqus sites, Gothamist, as a source of strategy inspiration. ✨

Create Your Own Custom Reactions

Posted by Sabra Mwaura on September 04, 2019 • ... comments

Last year we released reactions to give publishers and commenters a new way to engage and since that time over 70 Million reactions have been posted globally! Today we are releasing an upgraded reactions feature, that provides more creative freedom for our Pro and Business publishers. They can customize their site reactions and we can’t wait to see the creative ways they use this feature to engage their communities. We’ll post some of our favorites on Instagram and Twitter in the coming weeks.

Busting 4 Blogging Myths

Posted by Sabra Mwaura on August 28, 2019 • ... comments

Although blogging has been around for more than two decades, there are still a number of misconceptions about this form of writing. From worries about qualifications to fears that the blogging trend itself is on the outs, these false impressions leave some people feeling apprehensive about the process. Today we are here to bust those myths and set the record straight! We gathered a handful of statements that we hear quite often and debunked them one by one to put any blogging unease to rest… so let’s straighten things out once and for all! 

Saying Goodbye to Disqus Channels

Posted by Sabra Mwaura on August 01, 2019 • ... comments

Today we are announcing with a heavy heart, a change to Disqus Channels. As many are aware, the Channels ecosystem has changed shape since the time of its roll-out. 

Over this time, we’ve seen an increasing number of Terms Of Service violations in the channel sphere, which requires increasing resources from the Customer Support team. Due to the high volume and nature of the Terms of Service violations present in the Channels system, we ultimately decided to remove Channels from Disqus entirely. We made this decision with the goal of keeping everyone’s best interest in mind. Our Customer Support team is dedicated to improving the Disqus experience for both commenters and publishers, and removing Channels will allow them to devote more time and effort to this objective. 

Introducing Star Ratings!

Posted by Sabra Mwaura on July 18, 2019 • ... comments

Today we’d like to announce an exciting new feature -- Star Ratings! 🤩 The new Star Rating feature, which allows readers to rate content from one to five stars, is now available to all of our Pro and Business publishers. Ratings provide another opportunity for audience engagement, giving readers an easy means of actively participating in the conversation. On average, engaged readers consume about 4 times as much content compared to passive readers. Focusing on converting more passive readers into active participants will result in more time on site, direct traffic, and audience loyalty. 

Q&A With Man Repeller!

Posted by Sabra Mwaura on July 11, 2019 • ... comments

We love chatting with our Disqus publishers to learn about their different goals, strategies, and advice. As a publisher with a very active Disqus commenting community Man Repeller naturally stood out, and we were lucky enough to interview Hillary Nelson, their Product Manager, last month. Man Repeller is a small but mighty media company that explores a wide variety of topics including fashion, health, beauty, culture, identity, and power. During this interview, we gained some insights into the site’s success, best practices, and future goals. Many publishers face the same issues when trying to build a successful relationship with their readers: engagement, peace-keeping, and audience loyalty. Check out our interview with Hillary below 👇

5 Entertainment Sites to Check Out This July!

Posted by Sabra Mwaura on July 03, 2019 • ... comments

If you’re anything like me, chances are you love to keep up with the latest movies and binge-worthy TV shows. We all know the importance of staying up to date with the most current blockbusters or new episodes so friends and co-workers can’t drop any spoiler bombs before we’ve had the chance to watch. This summer, staying on top of the entertainment world is especially pertinent, with countless box-office-breaking hits (Spider-Man, Lion King… need I say more?) and TV show season releases guaranteed to overtake our weekends (hellooo Stranger Things Season 3!). Today we compiled 5 awesome Disqus sites that examine and review the newest films and shows coming out this summer: 

How GIFs Can Enhance Your Content Strategy

Posted by Sabra Mwaura on June 27, 2019 • ... comments

GIFs are all the rage right now, and their vast popularity comes as no surprise. The versatility of GIFs allows them to play an important role in everything from reacting to news online to storytelling through photojournalism. They are a great way to capture the attention of audiences quickly and effectively convey a message that resonates with others. GIFs also give us the opportunity to express our emotions when we’re unable to in person. 

Meet the 2019 Disqus Interns!

Posted by Sabra Mwaura on June 19, 2019 • ... comments

Summer 2019 is here and we couldn’t be more excited to usher in a new wave of bright interns to contribute to the Disqus team! Over the next ten weeks, they will be spending time learning, innovating, working hard, and of course, we’ll make time for some fun too. Here at Disqus we foster and encourage an environment filled with creativity, growth, development, and curiosity! While this group will be focusing on their respective areas of expertise, we also strive to expose them to all departments of our company.

5 Disqus Foodie Sites to Check Out This Summer

Posted by Sabra Mwaura on June 12, 2019 • ... comments

Summer is here, and we are beyond excited to try the newest recipes and restaurants! 🍝 This week we rounded up some of our favorite Disqus food websites to help you out this summer. Whether you plan to spend the next couple of months channeling your inner foodie, cooking up the yummiest summer recipes, or dining out to the trendy new restaurant-- we’ve got you covered!

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