Sabra Mwaura

Recent Posts

Do's and Don'ts of Link Building

Posted by Sabra Mwaura on July 23, 2020 • ... comments

Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile?

Here are some link building do’s and link building don’ts to follow.

30 Social Media Post Ideas

Posted by Sabra Mwaura on July 16, 2020 • ... comments

Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.

Want To Hide Your Downvotes?

Posted by Sabra Mwaura on July 15, 2020 • ... comments

 

Disqus is built for engagement and to enable community development for publishers and voting on comments is a simple way for readers to interact with content with just a click. Last October, we made the decision to display downvotes. We believe that either liking or disliking something is a large aspect of how we communicate with each other and engage with content, and we want to create spaces for people with different opinions to have more constructive interactions.

What is Social Listening and Do You Need It?

Posted by Sabra Mwaura on July 02, 2020 • ... comments

Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.

Building a Link Building Strategy

Posted by Sabra Mwaura on June 25, 2020 • ... comments

Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.

3 Ways to Improve Your Lead Nurturing Strategy

Posted by Sabra Mwaura on June 18, 2020 • ... comments

A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing.

The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.

Segmenting Your Email List for Targeted Outreach

Posted by Sabra Mwaura on June 10, 2020 • ... comments

 

Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails.

Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.

Why Customers, Not Keywords, Are The Key To A Successful Content Marketing Strategy

Posted by Sabra Mwaura on June 03, 2020 • ... comments

 

Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible.

Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results.

Introducing: Disqus Recommendations

Posted by Sabra Mwaura on May 20, 2020 • ... comments

One of the main objectives for Disqus is to help publishers engage and retain their audiences. It is difficult to do this if your content cannot be found. We recently redesigned our Discovery tool to help increase site traffic and time spent per unique for publishers. We are excited to unveil the new Disqus Recommendations!

Identifying and Fixing a Broken Content Strategy

Posted by Sabra Mwaura on May 18, 2020 • ... comments

Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not.

Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it.

Let’s talk about how you can do this with your current content strategy.

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