--- title: Blog | Disqus (15) description: The official blog for Disqus news, tips, and updates. (15) --- [![disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com/) - Comments - [Overview](https://disqus.com/platform/overview/) - [Engagement](https://disqus.com/platform/engagement/) - [Moderation & Safety](https://disqus.com/platform/moderation/) - [Audience](https://disqus.com/platform/audience/) - [Monetization](https://disqus.com/platform/monetization/) - [Boards](https://about.disqus.com/disqus-boards) - [Polls](https://disqus.com/polls/) - [Pricing](https://disqus.com/pricing/) - Resources - [Blog](https://blog.disqus.com) - [Support](https://disqus.com/support/) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [About](https://disqus.com/about-us/) - [Contact Us](https://about.disqus.com/contact/) - Login - [Publishers](https://disqus.com/profile/login/?next=https://disqus.com/admin/) - [Commenters](https://disqus.com/profile/login/?next=https://disqus.com/home/notifications/) [Get Started](https://disqus.com/profile/signup/intent) Site Admin - View Profile - [Settings](https://disqus.com/home/settings/) - [Home](https://disqus.com/home/) - [Help](https://help.disqus.com/) - [Log Out](https://disqus.com/logout/) [Product](https://blog.disqus.com/topic/product) ## [The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) Publishers today are managing more monetization relationships than ever. A primary ad partner handling your above-the-fold inventory. An affiliate program. Maybe a paywall or a direct sales team on top of that. So when a new tool enters the conversation, the natural question is: *will this work alongside what we already have?* When that tool lives below the fold, in a space that currently generates no revenue at all, the answer is worth understanding clearly. July 15, 2026 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) [... comments](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization#disqus_thread) [Continue Reading](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) [![The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(19).png)](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) - All - [Product](https://blog.disqus.com/topic/product) - [Community](https://blog.disqus.com/topic/community) - [Market Trends](https://blog.disqus.com/topic/market-trends) - [Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) - [Best Practices](https://blog.disqus.com/topic/best-practices) - [Research](https://blog.disqus.com/topic/research) - [Culture](https://blog.disqus.com/topic/culture) - [Best Websites](https://blog.disqus.com/topic/best-websites) - [Engineering](https://blog.disqus.com/topic/engineering) - [Company](https://blog.disqus.com/topic/company) - [Marketing Tips](https://blog.disqus.com/topic/marketing-tips) - [Engagement Guide](https://blog.disqus.com/topic/engagement-guide) - [Commenter Spotlight](https://blog.disqus.com/topic/commenter-spotlight) - [Case Study](https://blog.disqus.com/topic/case-study) - [Press Release](https://blog.disqus.com/topic/press-release) [![Poll: Why Do You Pay for News Online?](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/poll-why-do-you-pay-for-news-online) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/poll-why-do-you-pay-for-news-online#disqus_thread) ## [Poll: Why Do You Pay for News Online?](https://blog.disqus.com/poll-why-do-you-pay-for-news-online) July 12, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Back in November, we asked readers if they would rather pay for content and never see ads or have all content be free and ad-supported. The poll generated 4,719 votes, with the majority of respondents (80.4%) saying they prefer that all content be free and ad-supported. While it was not surprising to see that most readers preferred that all content be free, nearly 1 in 5 respondents indicated they wouldn't mind paying for content if it meant that they never had to see ads. [Read more »](https://blog.disqus.com/poll-why-do-you-pay-for-news-online) [![5 Simple Ways to Interact With Readers in the Comments](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/5-simple-ways-to-interact-with-readers-in-the-comments) [Best Practices](https://blog.disqus.com/topic/best-practices) [... comments](https://blog.disqus.com/5-simple-ways-to-interact-with-readers-in-the-comments#disqus_thread) ## [5 Simple Ways to Interact With Readers in the Comments](https://blog.disqus.com/5-simple-ways-to-interact-with-readers-in-the-comments) July 02, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) It’s not enough to simply add comments to your site and expect a community to emerge. If you want great discussions to happen on your site, you need to participate in the conversation. But how? [Read more »](https://blog.disqus.com/5-simple-ways-to-interact-with-readers-in-the-comments) [![Disqus Commenters Predict the Next World Cup Winner](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/disqus-commenters-predict-the-next-world-cup-winner) [... comments](https://blog.disqus.com/disqus-commenters-predict-the-next-world-cup-winner#disqus_thread) ## [Disqus Commenters Predict the Next World Cup Winner](https://blog.disqus.com/disqus-commenters-predict-the-next-world-cup-winner) June 29, 2018 | [Kathryn LaBarbera](https://blog.disqus.com/author/kathryn-labarbera) At the beginning of the week, we asked readers to share their predictions for the 2018 World Cup. Since then, 16 teams have been knocked out, and 16 are moving onto the next round. If you thought the group phase was intense (and shocking… cough cough, Germany), prepare yourself for the next set of games; with the sudden death stage of the tournament upon us, competition will certainly be heating up🔥. [Read more »](https://blog.disqus.com/disqus-commenters-predict-the-next-world-cup-winner) [![Poll: Who will win the World Cup?](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/poll-who-will-win-the-world-cup) [... comments](https://blog.disqus.com/poll-who-will-win-the-world-cup#disqus_thread) ## [Poll: Who will win the World Cup?](https://blog.disqus.com/poll-who-will-win-the-world-cup) June 26, 2018 | [Kathryn LaBarbera](https://blog.disqus.com/author/kathryn-labarbera) Every four years, the FIFA World Cup captivates the globe (in 2014, there were 3.2 billion viewers😱) in a tournament so exciting and spirited that people can’t help but drop what they’re doing to watch. This year’s World Cup is no exception, as football enthusiasts everywhere are pulling out all the stops to watch their favorite teams battle through the opening group phase. Loyal fans are getting up early, staying awake late, live-streaming games to their phones (which may not seem like dedication, until you think about the ensuing data bill), and even playing hooky from work. With only ten matches left in this round, the next three days are guaranteed to be action-packed as each team fights to be one of the sixteen moving forward. [Read more »](https://blog.disqus.com/poll-who-will-win-the-world-cup) [![Meet the Disqus Interns](https://blog.disqus.com/hubfs/IMG_7865.jpg)](https://blog.disqus.com/meet-the-disqus-interns) [... comments](https://blog.disqus.com/meet-the-disqus-interns#disqus_thread) ## [Meet the Disqus Interns](https://blog.disqus.com/meet-the-disqus-interns) June 21, 2018 | [Kathryn LaBarbera](https://blog.disqus.com/author/kathryn-labarbera) It’s summer and you know what that means: evening barbecues, weekends at the beach, and most importantly, summer interns! This summer, Disqus welcomes four awesome interns (myself being one of them) for a ten week program full of learning, innovation, hard work, and fun. [Read more »](https://blog.disqus.com/meet-the-disqus-interns) [![10 Ways to Save Time When Moderating Comments](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/10-ways-to-save-time-when-moderating-comments) [Best Practices](https://blog.disqus.com/topic/best-practices) [... comments](https://blog.disqus.com/10-ways-to-save-time-when-moderating-comments#disqus_thread) ## [10 Ways to Save Time When Moderating Comments](https://blog.disqus.com/10-ways-to-save-time-when-moderating-comments) June 19, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Publishers need moderation tools that scale as they grow. We designed our moderation tools specifically to help publishers manage large communities efficiently. Today, we put together 10 practical tips to help you get the most out of these tools, keep discussion quality high, and save you time. [Read more »](https://blog.disqus.com/10-ways-to-save-time-when-moderating-comments) [![Here Are the Reasons Why People Downvote Comments](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments#disqus_thread) ## [Here Are the Reasons Why People Downvote Comments](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments) May 29, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Recently, we polled readers and commenters about the reasons why they downvote comments. While we often get feedback about how downvotes work on Disqus, it’s less common for us to hear about why people downvote comments. By understanding these motivations and goals, this paves the way towards improving how voting works in the future. Today, we’re sharing the results of our research and summarizing the feedback you provided. [Read more »](https://blog.disqus.com/here-are-the-reasons-why-people-downvote-comments) [![What Disqus Commenters Are Saying About Avengers: Infinity War](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/what-disqus-commenters-are-saying-about-avengers-infinity-war) [Community](https://blog.disqus.com/topic/community) [... comments](https://blog.disqus.com/what-disqus-commenters-are-saying-about-avengers-infinity-war#disqus_thread) ## [What Disqus Commenters Are Saying About Avengers: Infinity War](https://blog.disqus.com/what-disqus-commenters-are-saying-about-avengers-infinity-war) May 16, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Have you seen Avengers: Infinity War yet? If not, please stop reading and don’t come back until you do. Because spoilers, duh. One of the year’s most anticipated blockbuster movies is shattering box office records faster than we can say “Nidavellir..?” Avengers: Infinity War is not only the must-see movie in theaters right now, it has given commenters on Disqus plenty to talk about these last few week (119,293 comments have been posted relating to the movie). [Read more »](https://blog.disqus.com/what-disqus-commenters-are-saying-about-avengers-infinity-war) [![Mastering the Basics of Disqus: A New Video Series](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/mastering-the-basics-of-disqus-a-new-video-series) [Best Practices](https://blog.disqus.com/topic/best-practices) [... comments](https://blog.disqus.com/mastering-the-basics-of-disqus-a-new-video-series#disqus_thread) ## [Mastering the Basics of Disqus: A New Video Series](https://blog.disqus.com/mastering-the-basics-of-disqus-a-new-video-series) May 14, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) If you’re getting started with learning a new piece of software, it’s sometimes easier to just watch a video that shows you how things work than combing through several help articles. [Read more »](https://blog.disqus.com/mastering-the-basics-of-disqus-a-new-video-series) [![Update on Privacy and GDPR Compliance](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/update-on-privacy-and-gdpr-compliance) [Company](https://blog.disqus.com/topic/company) [... comments](https://blog.disqus.com/update-on-privacy-and-gdpr-compliance#disqus_thread) ## [Update on Privacy and GDPR Compliance](https://blog.disqus.com/update-on-privacy-and-gdpr-compliance) May 09, 2018 | [Mario Paganini](https://blog.disqus.com/author/mario-paganini) Strong relationships with our publishers and users are essential. A critical part of these relationships is establishing trust and confidence, which is why privacy has always been a priority. Over the last several years we made regular updates, geared towards respecting users’ privacy and ensuring a safe experience on Disqus. [Read more »](https://blog.disqus.com/update-on-privacy-and-gdpr-compliance) [![Poll: Why Do You Downvote Comments?](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/poll-why-do-you-downvote-comments) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/poll-why-do-you-downvote-comments#disqus_thread) ## [Poll: Why Do You Downvote Comments?](https://blog.disqus.com/poll-why-do-you-downvote-comments) May 02, 2018 | [Tony Hue](https://blog.disqus.com/author/tony-hue) Before we start, there is something we should state upfront: the ability to downvote comments in Disqus never went away. You can still downvote comments which will affect the order they appear in a discussion when using the Best sort. We simply hide how many downvotes a comment has received and only show the total upvotes. [Read more »](https://blog.disqus.com/poll-why-do-you-downvote-comments) [•••](https://blog.disqus.com/page/10) [13](https://blog.disqus.com/page/13) [14](https://blog.disqus.com/page/14) [15](https://blog.disqus.com/page/15) [16](https://blog.disqus.com/page/16) [17](https://blog.disqus.com/page/17) [•••](https://blog.disqus.com/page/20) #### Subscribe to our blog Get the latest posts in your email - [Platform Overview](https://disqus.com/platform/overview) - [Engagement](https://disqus.com/platform/engagement) - [Moderation & Safety](https://disqus.com/platform/moderation) - [Audience](https://disqus.com/platform/audience) - [Monetization](https://disqus.com/platform/monetization) - [Pricing](https://disqus.com/pricing) - [Disqus Pro](https://disqus.com/landing/disqus-pro) - [Disqus for Business](https://disqus.com/landing/disqus-business) - [Polls](https://disqus.com/polls) - [Blog](https://blog.disqus.com/) - [Support](https://help.disqus.com) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [API](https://disqus.com/api/docs/) - [Logos](https://disqus.com/brand/) - [History](https://disqus.com/about-us/#history) - [Mission](https://disqus.com/about-us/#mission) - [Culture](https://disqus.com/about-us/#culture) - [How Does Disqus Work?](https://help.disqus.com/en/articles/1717050-how-does-disqus-work) - [Community Tips](https://help.disqus.com/en/collections/191659-community-tips) - [Increase Engagement & Retention](https://help.disqus.com/en/articles/1717197-how-to-increase-reader-engagement-and-retention) - [Moderating 101](https://help.disqus.com/en/articles/1717078-moderating-101) - [Developers](https://help.disqus.com/en/collections/191735-developer) - [Other Integrations](https://help.disqus.com/en/collections/191781-other-integrations) [![Disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com) © 2026 Disqus [Cookies](https://help.disqus.com/en/articles/1944034-cookies-and-data-recipients) [Terms](https://help.disqus.com/customer/portal/articles/466260-terms-of-service) [Privacy](https://help.disqus.com/customer/portal/articles/466259-privacy-policy) Cookie Preferences [Do Not Sell or Share My Info](https://disqus.com/data-sharing-settings/) [Disqus on Facebook](https://www.facebook.com/disqus/) [Disqus on X (Twitter)](https://twitter.com/disqus) [Disqus on Instagram](https://www.instagram.com/disqus) [Disqus on LinkedIn](https://www.linkedin.com/company/disqus)