A New Way to Boost Engagement Inside Your Comment Section
Publishers today face a familiar set of challenges. Platforms are sending less traffic, audience attention is harder to keep, and engagement on owned properties matters more than ever. Over the past year, we have heard the same themes repeatedly from our partners. They want simple, lightweight ways to keep readers on-site without adding work for their teams.
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A few months ago, we highlighted 7 small updates to Disqus that you should know about. We’re working to improve Disqus every day through the release of new products like Email Subscriptions. Under the hood, smaller changes are released regularly to improve the experience for both publishers and commenters. Here’s a summary of notable changes we’ve made recently to make Disqus better for you.
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If you've read some of our recent posts, you've probably heard us talk about the importance of audience relationship building. In a digital publishing landscape where publishers have less control over how readers discover and engage with content due to third party influence, building relationships and establishing direct lines of communication with readers is critical. Recently, we took the first of several planned steps towards helping publishers build relationships with readers at scale with the release of our Email Subscription prompt.
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Recently, we were thrilled to see long-time Disqus publisher, Batman-News, profiled on The Hollywood Reporter. It features Chris Begley who leads the helm over at Batman News, a fast-growing fan site for all news about Batman.
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Welcome the final chapter of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on Chapter 5 on recognizing top commenters to retain them. Today’s readers engage with your content across several channels. More than ever, readers find, read, and interact with content on social media, email, and in mobile apps. The most successful publishers employ a multi-channel strategy to foster engagement and connect to their audiences. Here are some best practices to increase reader engagement when leveraging channels outside your website:
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Today we have some big news to share: Disqus is now part of Zeta Global, a marketing technology company that helps leading brands acquire, retain and grow customer relationships.
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Welcome the Chapter 5 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on promoting comments on external channels. Thanks! A highly engaged audience can be a your most valuable asset. In this chapter, we’ll explore strategies for fostering loyalty from new readers and retaining your most valuable audience members through incentives and recognition.
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... and how you can help! With millions of comments posted on Disqus across 191 countries, it should come as no surprise that not everyone using Disqus speaks the same language.
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Welcome the Chapter 4 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on hosting events. Thanks! If you want readers to start commenting on your site, it's not enough to just add comments and expect them to figure it out on their own. In this chapter, we’ll share five solutions to improve your readers’ commenting experience by addressing common barriers to increased engagement. Let’s get started.
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Welcome the Chapter 3 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on Chapter 2 on turning comments into engaging content. Events bring people together around a shared experience, creating a powerful sense of community. An event could be anything from a Q&A forum, a live video stream, or simply a place to hang out. As long as it involves a group of people gathered together by a common purpose, you have an event.
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One of our favorite things to do at Disqus is talk with publishers about how we can help them grow. Frequently publishers tell us about their desires to grow their email subscription lists as a way to distribute their content directly with their readers. We took these insights and turned them into a new feature within Disqus. Starting today, publishers on our Disqus Pro and Business plans can now enable an email subscription prompt directly within the Disqus comment embed to allow their most engaged users to seamlessly subscribe.
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Welcome the Chapter 2 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the latest from Chapter 1 on listening to your community. In 2015, New York Times Community Editor Bassey Etim was speaking on a panel about community building and moderation when he said: “We have to treat comments as content.”
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