Introducing the Disqus SDK: Bring Your Community to Mobile
Earlier this year, we published research showing that mobile now accounts for over 73% of pageviews across Disqus publisher sites, and that figure has been steadily climbing since 2021. We also made the case that in a world where search referrals are shrinking and zero-click experiences are becoming the norm, community engagement is one of the most durable revenue levers publishers have left.
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Last Thursday Facebook shook up the publishing world when it announced plans to make the largest change in years to their News Feed. Going forward Facebook will prioritize content that users share over all other content. This means that, as early as this week, users will start to see less publisher content and more content from their friends and families.
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To kick off the new year, Disqus hosted a hackathon recently where teams worked on various projects to explore new ideas, solve interesting problems, and build something cool. At the end of the week, teams demoed their projects to the company who voted for their favorites. Here are four of the most interesting projects that came out of the hackathon. Let us know what you think in the comments below! If you missed the recap of our last HackWeek, visit this blog post here to learn more.
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Recently, we published a series to increasing reader engagement for publishers. Over the course of six chapters, we walked you step-by-step through proven tactics for sparking reader engagement. This journey started with listening to your readers as the foundation for building a strong relationship with your audience. We learned strategies for leveraging comments to craft more engaging content, developed ideas for hosting events to foster a sense of community, and identified common barriers to increased engagement and how to overcome them.
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A few months ago, we highlighted 7 small updates to Disqus that you should know about. We’re working to improve Disqus every day through the release of new products like Email Subscriptions. Under the hood, smaller changes are released regularly to improve the experience for both publishers and commenters. Here’s a summary of notable changes we’ve made recently to make Disqus better for you.
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If you've read some of our recent posts, you've probably heard us talk about the importance of audience relationship building. In a digital publishing landscape where publishers have less control over how readers discover and engage with content due to third party influence, building relationships and establishing direct lines of communication with readers is critical. Recently, we took the first of several planned steps towards helping publishers build relationships with readers at scale with the release of our Email Subscription prompt.
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Recently, we were thrilled to see long-time Disqus publisher, Batman-News, profiled on The Hollywood Reporter. It features Chris Begley who leads the helm over at Batman News, a fast-growing fan site for all news about Batman.
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Welcome the final chapter of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on Chapter 5 on recognizing top commenters to retain them. Today’s readers engage with your content across several channels. More than ever, readers find, read, and interact with content on social media, email, and in mobile apps. The most successful publishers employ a multi-channel strategy to foster engagement and connect to their audiences. Here are some best practices to increase reader engagement when leveraging channels outside your website:
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Today we have some big news to share: Disqus is now part of Zeta Global, a marketing technology company that helps leading brands acquire, retain and grow customer relationships.
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Welcome the Chapter 5 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on promoting comments on external channels. Thanks! A highly engaged audience can be a your most valuable asset. In this chapter, we’ll explore strategies for fostering loyalty from new readers and retaining your most valuable audience members through incentives and recognition.
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... and how you can help! With millions of comments posted on Disqus across 191 countries, it should come as no surprise that not everyone using Disqus speaks the same language.
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Welcome the Chapter 4 of our Ultimate Guide to Increasing Reader Engagement on Disqus! Catch up on the most recent chapter on hosting events. Thanks! If you want readers to start commenting on your site, it's not enough to just add comments and expect them to figure it out on their own. In this chapter, we’ll share five solutions to improve your readers’ commenting experience by addressing common barriers to increased engagement. Let’s get started.
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