The Zero-Sum Myth of Publisher Monetization
Publishers today are managing more monetization relationships than ever. A primary ad partner handling your above-the-fold inventory. An affiliate program. Maybe a paywall or a direct sales team on top of that.
So when a new tool enters the conversation, the natural question is: will this work alongside what we already have?
When that tool lives below the fold, in a space that currently generates no revenue at all, the answer is worth understanding clearly.
%20(1135%20x%20639%20px)%20(18).png)
We know that many publishers use Google Analytics to understand their site's traffic. Perhaps that also includes Disqus Analytics for insights about your readers' engagement. Wouldn't it be convenient if you could capture Disqus commenting activity within Google Analytics? In this tutorial, we’ll show you how to start tracking total new Disqus comments in Google Analytics. Once configured, you’ll be able to measure the number of comments your readers are posting alongside the metrics you already track with Google Analytics such as page views and time on site.
Read more »
Last month, we asked readers and commenters to tell us why they subscribe to email newsletters. With more publishers investing in growing their email lists, we wanted to hear from you on where you stand. Specifically, we wanted to know if you currently subscribed to any email newsletters and if so, why. Today, we’re sharing the results of that research and summarizing what we learned from the feedback you provided.
Read more »
If you want to increase reader engagement, knowing how much engagement your content is generating is only half the story. You also need to understand who your audience is to make more informed decisions about your strategy and identify ways to better serve them.
Read more »
Here at Disqus, we use Trello as our project management tool of choice. Trello lets us plan out our projects in ways that make sense to both developers and product managers. Trello’s Power-Ups library let us integrate Trello with our other existing tools so that they can work seamlessly together. Today, we’re excited to announce that we’re open-sourcing two internal tools our team uses to get more done with Trello.
Read more »
In part one of this series on using Audience Analytics to turn your readers into loyal engagers, we shared strategies for getting readers to engage for the first time. Today, we’re going to talk about the different ways for keeping readers engaged and coming back.
Read more »
A couple of weeks ago we released Audience Analytics to help remove some of the mystery around the people who engage on your website.
Read more »
At Disqus, we love to stay up to date with the latest news, events, and trends in the world of digital publishing. It helps us to understand the challenges that today’s publisher face and better support them with new tools and strategies. Team members across sales, customer success, product, marketing, and engineering regularly share their favorite stories. We even have an internal slack channel devoted to sharing the latest, most relevant, and most interesting articles that are impacting the digital publishing industry.
Read more »
You don't have to go very far on most publisher sites these days before you're asked to subscribe to an email newsletter. Maybe you've noticed this already while reading your favorite food blog or catching up on the top stories from a local news site. You can even find an example right here on the Disqus Blog. Just scroll to the end of any article and you'll see a prompt appear inviting you to subscribe to our newsletter (please do if you like 😃).
Read more »
Developing effective strategies for increasing reader engagement shouldn’t feel like guesswork. If you don’t know who your most avid readers are, the impact of your engagement efforts, or understand how your community is growing over time, that ends today.
Read more »
It’s here! 🎉 After months in beta testing, the Disqus for WordPress 3 plugin is now available to download in the WordPress Plugin repository. Version 3.0 introduces several notable improvements including an overhaul to Commenting Syncing, a new Automatic Installation feature, and a redesigned plugin settings page. In addition, we completely rewrote the plugin to utilize the latest WordPress APIs so that we can deliver you more frequent updates and new features in the future.
Read more »
Disqus is designed to help publishers build on-site engagement and retain loyal audiences. We know firsthand from our conversations with you that a lot of hard work goes into this process. That’s why our Publisher Success team is constantly thinking about how we can make your life easier as a publisher. A big part of our strategy is to arm you with information about our product the moment you need it most.
Read more »