The Good and the Bad of AI in Publishing
Should it stay, or should it go?
Generative AI, that is.
Improving engagement is a common goal for many digital publishers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience. The point is to send relevant content that is valuable to the readers’ interest. This tactic will keep them engaged and looking forward to your next email.
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Content marketing is not a buzzword. It’s a proven method to nurture leads and get your target audience to notice you. When a person notices your business, usually, their first interaction happens with your content. That content could be a blog post, ebook, checklist, infographic, social media post, YouTube video, or a podcast. That first interaction can determine if a person continues engaging with your business or brand. That’s why it’s so crucial to have an effective content marketing strategy. A good plan can turn strangers into loyal followers.
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We have a new update allowing our business publishers to customize their fonts on Disqus! Today, Disqus utilizes a default Serif or Sans Serif font that we have chosen for all publishers. So, what’s changing? Now, instead of Disqus selecting the font, publishers will be able to specify which font they’d like to use with the new font dropdown.👇
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Seventy million new blog posts appear every month on WordPress alone. That’s almost 27 blog posts published every second! Less than 10% of those content pieces get traffic from search engines, but that’s still a lot of content to compete with on SEO. Let’s talk about what your SEO strategy should look like if you want to stand out from the crowd.
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Moderating your community doesn’t have to be hard, tedious work! At Disqus we pride ourselves in providing some of the most powerful and thorough moderation tools in the industry. We want to make sure that you’re taking advantage of the tools that we offer, and part of that includes making those capabilities more accessible to you.
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As the holidays approach, businesses and consumers are getting ready for one of the busiest times of the year, and we want to make sure you’re set up to continue creating stellar content! We’ve created a list of holiday content ideas to spark your inspiration. Let’s dive right into it!
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Short and engaging videos have taken off because of TikTok, and Instagram Reels are the latest competition to create similar content. Social media trends can come and go, but is Instagram Reels here to stay? And if it here to stay, can businesses use it to build their Instagram marketing and capitalize on their audience?
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You've probably been on a landing page if you have ever signed up for an email newsletter or clicked on an online ad. Landing pages are standard practice in marketing. Let's talk more about why they’re important, what they are and how to create one.
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LinkedIn is known as a professional networking site. You may think of it as a place to post resumes and find jobs, but there’s more potential than just that for businesses.
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There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing. 92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content.
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There is a common misconception that Pinterest is a platform only used by brides-to-be and wedding planners, but don’t let that myth fool you. There are plenty of food, lifestyle, and shopping sites using Pinterest such as, Man Repeller, Gridfiti and Bluffworks. Pinterest’s active user base grew 26% to 335 million last year! In fact, Pinterest is now the third largest social network in the US.
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