The Battle for the Homepage: How Publishers Are Using Community to Win Back Control in the Age of Zero-Click
For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month.
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Twitter's newest feature, Communities, is set to take on Facebook Groups, Reddit, and Discord as a viable method of creating semi-exclusive, interest-based conversations.
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Here at Disqus, we’re always dreaming up tools that will help our publishers boost community engagement. A highly engaged community enjoys robust returning visitor traffic and time-on-site, two crucial performance metrics that can lead to higher ad revenue and better SEO positioning.
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Introducing Badges—our brand-new feature that lets you bestow special badges onto commenters who make your community a lively and engaging place.
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In a move that directly impacts publishers and their ad revenue, Google has recently announced that they’ll be replacing their Scaled Partner Management (SPM) program with Multiple Customer Management (MCM).
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When we think in broad terms about sending emails to our audience, the first concept that might come to mind involves traditional email marketing. There's certainly nothing wrong with an email marketing campaign, and in fact, your overall marketing strategy won't be successful unless you're utilizing one, but let's face it - there is absolutely more than one way to engage your audience via email.
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Ensuring your commenter section reflects your site’s editorial point-of-view is critical to maintaining a safe, vibrant and growing community. It also allows you to rest easy that the content in your commenting section is safe for your advertisers. Currently, when it comes to controlling commenters on your site you have two options, roll the dice and hope for the best or manage each new comment one by one. Either way is not ideal.
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Nearly ⅓ of the American population listens to podcasts at least once a month. But one key feature has been missing from podcasts - an interactive community. Pre-recorded podcasts miss the opportunity to engage with an audience in real-time.
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Digital publishers love people that notice their work - I mean, who doesn’t? There are “creators” that will create UGC for your brand. The “engagers” that will share your posts, and of course, the “commenters” that keep your online community alive.
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Over the last 6 weeks Facebook has both banned and reversed course on news content in Australia. This is scary! It demonstrated that publishers are at the whims of Facebook for traffic and, in turn, revenue and audience. Although Facebook has since reversed its decision, the message is clear: Facebook isn't always a dependable platform for publishers to reach their audience.
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We’re thrilled to announce the release of the new beta version of Standalone Recommendations! This update to the previously released Recommendations feature now allows publishers to place the Recommendations unit anywhere on the page and on any page, even pages without Disqus comments present.
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Disqus, like many of our publishers, partners with Google to monetize ad inventory. The recent announcements and blog posts from Google (and others) can often be hard to interpret. Advertising funds the continued operations of most of the modern web. One of the most important things you can do is ensure you are working with vendors that are partnering to provide you continued access to a competitive marketplace of suppliers. We wanted to share our early thoughts and some helpful advice.
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