Social media is now only driving a sliver of referral traffic for publishers
The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
Digital publishers love people that notice their work - I mean, who doesn’t? There are “creators” that will create UGC for your brand. The “engagers” that will share your posts, and of course, the “commenters” that keep your online community alive.
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Over the last 6 weeks Facebook has both banned and reversed course on news content in Australia. This is scary! It demonstrated that publishers are at the whims of Facebook for traffic and, in turn, revenue and audience. Although Facebook has since reversed its decision, the message is clear: Facebook isn't always a dependable platform for publishers to reach their audience.
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We’re thrilled to announce the release of the new beta version of Standalone Recommendations! This update to the previously released Recommendations feature now allows publishers to place the Recommendations unit anywhere on the page and on any page, even pages without Disqus comments present.
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Disqus, like many of our publishers, partners with Google to monetize ad inventory. The recent announcements and blog posts from Google (and others) can often be hard to interpret. Advertising funds the continued operations of most of the modern web. One of the most important things you can do is ensure you are working with vendors that are partnering to provide you continued access to a competitive marketplace of suppliers. We wanted to share our early thoughts and some helpful advice.
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It’s no surprise that video marketing continues to be a major marketing trend. People love to watch videos, and they love to use YouTube to find the best video content. YouTube is the second most popular website in the world, so it's basically a guarantee that your audience is on there. Here are some of our tips to help you build your brand on YouTube:
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So you want to start a blog? People blog for different reasons. From sharing your life with loved ones to creating a new source of revenue, blogging can take different forms. If your blogging for business, you need to think about your long-term strategy and how your blog will ultimately help your mission. There's nothing worse than investing money and time into a blog that no one ends up reading.
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We love getting the chance to sit down and talk with Disqus publishers about how they use our engagement products, what goals they have in mind for the future, and what they’re up to now. As a non-profit with a unique and compassionate mission, Reboot the Future aims to build a generation of people who refuse to believe that the future is foreclosed. A generation who believes that we can re-orientate our choices, our institutions and our systems in the service of reciprocity, care and hope.
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Improving engagement is a common goal for many digital publishers. Why?—Because an engaged audience is more likely to cultivate brand advocacy, broaden market awareness, and drive an uptick in sales. So, with that being said, here are 3 email marketing strategies to improve engagement with your audience. The point is to send relevant content that is valuable to the readers’ interest. This tactic will keep them engaged and looking forward to your next email.
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Content marketing is not a buzzword. It’s a proven method to nurture leads and get your target audience to notice you. When a person notices your business, usually, their first interaction happens with your content. That content could be a blog post, ebook, checklist, infographic, social media post, YouTube video, or a podcast. That first interaction can determine if a person continues engaging with your business or brand. That’s why it’s so crucial to have an effective content marketing strategy. A good plan can turn strangers into loyal followers.
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We have a new update allowing our business publishers to customize their fonts on Disqus! Today, Disqus utilizes a default Serif or Sans Serif font that we have chosen for all publishers. So, what’s changing? Now, instead of Disqus selecting the font, publishers will be able to specify which font they’d like to use with the new font dropdown.👇
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Seventy million new blog posts appear every month on WordPress alone. That’s almost 27 blog posts published every second! Less than 10% of those content pieces get traffic from search engines, but that’s still a lot of content to compete with on SEO. Let’s talk about what your SEO strategy should look like if you want to stand out from the crowd.
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