Identifying and Fixing a Broken Content Strategy

Posted by Sabra Mwaura on May 18, 2020 • ... comments

Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not.

Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it.

Let’s talk about how you can do this with your current content strategy.

Why Turning Your In-Person Event Into A Virtual Event Can Help Your Conversion Rate

Posted by Sabra Mwaura on May 13, 2020 • ... comments

 

The current COVID-19 pandemic has affected many businesses and their marketing strategies. If you planned on hosting an in-person event like a conference, trade show, or networking event, it’s probably been canceled or delayed.

For many companies, hosting or attending in-person events are a great source of lead generation. As many as 19% of B2B marketers said that in-person events were their top source for securing leads.

How to Define Your Audience Persona

Posted by Sabra Mwaura on May 06, 2020 • ... comments

Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you.

You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).

Taking Advantage of Instagram Hashtags

Posted by Sabra Mwaura on April 29, 2020 • ... comments

If you don’t have an ad budget, then you may struggle to reach a significant number of Instagram users, but don’t worry - it’s still possible to connect with them organically. Instagram is a powerful tool to get people to interact with your brand and visit your website.

Webinar Production for Small Businesses

Posted by Sabra Mwaura on April 22, 2020 • ... comments

Webinars are an excellent tactic to nurture your leads. What are webinars exactly? Glad you asked! Webinars are seminars or lessons taught online, usually with a live audience.

Why are they so good at converting viewers into buyers? Webinars allow you to engage your audience in a more personal way. They can put a face to your business and let them communicate with you on a more intimate level.

Squeezing Content Creation Into Your Daily Routine

Posted by Sabra Mwaura on April 15, 2020 • ... comments

 

Creating content is the foundation of a successful content marketing strategy. You need to continuously put out new material because the internet never takes the day off. It’s an everyday battle to stay relevant!

This can be especially tiring if you are a social media manager as social media is always “on.”

Here are a few content creation tips to improve your workflow, no matter how busy your schedule becomes.

Content Audits: What They Are and Why You Need One

Posted by Sabra Mwaura on April 08, 2020 • ... comments

 

Your content team is running like a high functioning engine. You’re pushing out content fast, but how do you know if the content is truly engaging your audience?

A content audit can help you figure out if your content is meeting your marketing goals. While content audits can be a bit time consuming, we have some tricks to help you make it faster!

Email Marketing 101

Posted by Sabra Mwaura on April 01, 2020 • ... comments

The statement “Email marketing is dead” is something that I hear time and time again, and I am sure a few if you have been told this too. Well, today I am here to tell you that not only is it alive and well, but it’s making a lot of businesses money!

Leveraging Content Calendars to Improve Consistency

Posted by Sabra Mwaura on March 25, 2020 • ... comments

Anyone who has ever written content for email campaigns, social media posts, or any other marketing vehicle knows how exciting it can be. 

However, the excitement can quickly come to a screeching halt when you are juggling four email campaigns, three social media posts, the internal company newsletter, and a PR release. When you look at it this way, it’s quite easy to see how things can quickly get out of hand amongst the chaos. 

How to Increase Blog Comments and Engagement With Visuals

Posted by Chloe West on March 18, 2020 • ... comments

You have a few different goals with your company blog. First, you want to drive traffic to your blog content. Then you want to inform your audience. And last, you want your readers to engage with your content, whether it’s by leaving a comment, sharing your post or making a purchase.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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