What is Social Listening and Do You Need It?

Posted by Sabra Mwaura on July 02, 2020 • ... comments

Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.

Building a Link Building Strategy

Posted by Sabra Mwaura on June 25, 2020 • ... comments

Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.

3 Ways to Improve Your Lead Nurturing Strategy

Posted by Sabra Mwaura on June 18, 2020 • ... comments

A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing.

The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.

Segmenting Your Email List for Targeted Outreach

Posted by Sabra Mwaura on June 10, 2020 • ... comments


Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails.

Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.

Why Customers, Not Keywords, Are The Key To A Successful Content Marketing Strategy

Posted by Sabra Mwaura on June 03, 2020 • ... comments


Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible.

Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results.

How to Develop A Better Content Marketing Strategy With Personas

Posted by Tanya Levdikova on May 27, 2020 • ... comments

Content marketing is a weapon that can help you win the hearts and minds of potential and existing customers and build a strong, long-term relationship with them. Content marketing starts with a strategy, but it’s impossible to develop a winning one without knowing perfectly well the people you’re creating content for.

Introducing: Disqus Recommendations

Posted by Sabra Mwaura on May 20, 2020 • ... comments

One of the main objectives for Disqus is to help publishers engage and retain their audiences. It is difficult to do this if your content cannot be found. We recently redesigned our Discovery tool to help increase site traffic and time spent per unique for publishers. We are excited to unveil the new Disqus Recommendations!

Identifying and Fixing a Broken Content Strategy

Posted by Sabra Mwaura on May 18, 2020 • ... comments

Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not.

Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it.

Let’s talk about how you can do this with your current content strategy.

Why Turning Your In-Person Event Into A Virtual Event Can Help Your Conversion Rate

Posted by Sabra Mwaura on May 13, 2020 • ... comments


The current COVID-19 pandemic has affected many businesses and their marketing strategies. If you planned on hosting an in-person event like a conference, trade show, or networking event, it’s probably been canceled or delayed.

For many companies, hosting or attending in-person events are a great source of lead generation. As many as 19% of B2B marketers said that in-person events were their top source for securing leads.

How to Define Your Audience Persona

Posted by Sabra Mwaura on May 06, 2020 • ... comments

Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you.

You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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