Social media is now only driving a sliver of referral traffic for publishers
The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.
Read more »
Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.
Read more »
A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing. The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.
Read more »
Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails. Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.
Read more »
Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible. Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results.
Read more »
Content marketing is a weapon that can help you win the hearts and minds of potential and existing customers and build a strong, long-term relationship with them. Content marketing starts with a strategy, but it’s impossible to develop a winning one without knowing perfectly well the people you’re creating content for.
Read more »
One of the main objectives for Disqus is to help publishers engage and retain their audiences. It is difficult to do this if your content cannot be found. We recently redesigned our Discovery tool to help increase site traffic and time spent per unique for publishers. We are excited to unveil the new Disqus Recommendations!
Read more »
Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not. Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it. Let’s talk about how you can do this with your current content strategy.
Read more »
The current COVID-19 pandemic has affected many businesses and their marketing strategies. If you planned on hosting an in-person event like a conference, trade show, or networking event, it’s probably been canceled or delayed. For many companies, hosting or attending in-person events are a great source of lead generation. As many as 19% of B2B marketers said that in-person events were their top source for securing leads.
Read more »
Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you. You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).
Read more »
If you don’t have an ad budget, then you may struggle to reach a significant number of Instagram users, but don’t worry - it’s still possible to connect with them organically. Instagram is a powerful tool to get people to interact with your brand and visit your website.
Read more »