What is User-Generated Content + How to Use It to Engage Your Audience

What is User-Generated Content + How to Use It to Engage Your Audience

There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing. 92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content.
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How to Use Pinterest to Grow Your Traffic

How to Use Pinterest to Grow Your Traffic

There is a common misconception that Pinterest is a platform only used by brides-to-be and wedding planners, but don’t let that myth fool you. There are plenty of food, lifestyle, and shopping sites using Pinterest such as, Man Repeller, Gridfiti and Bluffworks. Pinterest’s active user base grew 26% to 335 million last year! In fact, Pinterest is now the third largest social network in the US.
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How to Brainstorm Ideas for Your Content

How to Brainstorm Ideas for Your Content

Content marketing is a valuable strategy for growing your audience. However, the content creation process can take a lot of time, and many content marketers spend every day creating new content.
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5 Content Marketing Tactics to Boost Marketing-Generated Revenue

5 Content Marketing Tactics to Boost Marketing-Generated Revenue

About half of content marketers aren’t using content to drive sales and revenue, according to data from Content Marketing Institute, and that’s a huge missed opportunity. At Influence & Co., ever since we doubled down on content-centric inbound marketing tactics a few years ago, we’ve seen impressive returns on that investment.
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Do's and Don'ts of Link Building

Do's and Don'ts of Link Building

Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile? Here are some link building do’s and link building don’ts to follow.
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30 Social Media Post Ideas

30 Social Media Post Ideas

Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.
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Want To Hide Your Downvotes?

Want To Hide Your Downvotes?

Disqus is built for engagement and to enable community development for publishers and voting on comments is a simple way for readers to interact with content with just a click. Last October, we made the decision to display downvotes. We believe that either liking or disliking something is a large aspect of how we communicate with each other and engage with content, and we want to create spaces for people with different opinions to have more constructive interactions.
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3 Email Campaigns Every Marketer Should Be Running

3 Email Campaigns Every Marketer Should Be Running

Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.
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What is Social Listening and Do You Need It?

What is Social Listening and Do You Need It?

Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.
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Building a Link Building Strategy

Building a Link Building Strategy

Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.
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3 Ways to Improve Your Lead Nurturing Strategy

3 Ways to Improve Your Lead Nurturing Strategy

A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing. The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.
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