Maximum Interaction: Why Publishers Are Turning to Polls to Engage Website Audiences
As a publisher, you're undoubtedly feeling increasing pressure to captivate audiences in a way that both builds your community and generates revenue. You publish great online content, but is that enough to keep your audiences engaged in the modern age of constant distractions and diminished attention spans? Unfortunately, the answer is no. You need to do more, which is why so many publishers have been looking for ways to make their websites more interactive and dynamic.
The only thing constant in life is change. And we know that publishers have been experiencing a ton of it in the last few years.
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For most websites, ads are an irritating yet necessary evil. At the end of the day, they do provide publishers with a way to monetize their websites and financially support the time and hard work put into them. On the other hand, some publishers would rather keep their sites ads-free. Whichever publisher category you fall into, Disqus has got you covered.
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In case you haven’t heard the recent news, Meta has launched yet another social media platform called Threads. The new social network is a text-based platform that provides users with a digital space to share ideas, information, and have public conversations.
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The Press Gazette, a publication in the UK, just published a detailed article about Twitter’s and Facebook’s declining roles as traffic drivers for news publishers based on data from several sources.
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The new year is off to a dynamic start with a confluence of macroeconomic factors at play, much hullabaloo at major tech companies, and, now, the emergence of new generative AI tools that we could have used to write this blog post (but didn't, we promise).
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There’s much to distract publishers of late. Misinformation, disinformation, and a rash of related and serious current events abound. Third-party cookie deprecation looms, as ever. Leadership, privacy, and measurement-and-reach changes in the big tech platforms have disrupted both advertising and publishing to a large degree.
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Last month, we announced that we were working on a refresh of the Disqus comment section. Today, after weeks of listening to and incorporating tons of awesome feedback from our awesome community of commenters and publishers, we’re taking a huge step forward in fully deploying the new comment section across our entire network. It's a very exciting day!
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A new report from the International News Media Association (INMA) highlights how publishers are using artificial intelligence and automation to grow both their editorial coverage AND their revenue.
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