How to Brainstorm Ideas for Your Content

Posted by Sabra Mwaura on August 06, 2020 • ... comments

 

Content marketing is a valuable strategy for growing your audience. However, the content creation process can take a lot of time, and many content marketers spend every day creating new content.

5 Content Marketing Tactics to Boost Marketing-Generated Revenue

Posted by Becky Ruyle on July 30, 2020 • ... comments

About half of content marketers aren’t using content to drive sales and revenue, according to data from Content Marketing Institute, and that’s a huge missed opportunity. At Influence & Co., ever since we doubled down on content-centric inbound marketing tactics a few years ago, we’ve seen impressive returns on that investment.

Do's and Don'ts of Link Building

Posted by Sabra Mwaura on July 23, 2020 • ... comments

Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile?

Here are some link building do’s and link building don’ts to follow.

30 Social Media Post Ideas

Posted by Sabra Mwaura on July 16, 2020 • ... comments

Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.

Want To Hide Your Downvotes?

Posted by Sabra Mwaura on July 15, 2020 • ... comments

 

Disqus is built for engagement and to enable community development for publishers and voting on comments is a simple way for readers to interact with content with just a click. Last October, we made the decision to display downvotes. We believe that either liking or disliking something is a large aspect of how we communicate with each other and engage with content, and we want to create spaces for people with different opinions to have more constructive interactions.

3 Email Campaigns Every Marketer Should Be Running

Posted by Zeta Global on July 09, 2020 • ... comments

Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.

What is Social Listening and Do You Need It?

Posted by Sabra Mwaura on July 02, 2020 • ... comments

Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.

Building a Link Building Strategy

Posted by Sabra Mwaura on June 25, 2020 • ... comments

Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.

3 Ways to Improve Your Lead Nurturing Strategy

Posted by Sabra Mwaura on June 18, 2020 • ... comments

A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing.

The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.

Segmenting Your Email List for Targeted Outreach

Posted by Sabra Mwaura on June 10, 2020 • ... comments

 

Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails.

Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.

Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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