LinkedIn is known as a professional networking site. You may think of it as a place to post resumes and find jobs, but there’s more potential than just that for businesses.
There is a huge discrepancy between marketers and consumers about what is considered authentic content marketing.
92% of marketers think their content is authentic (meaning being genuine with their audience and not commercialized) and resonates with their audience. Meanwhile, 51% of consumers believe less than half of brands have authentic content.
There is a common misconception that Pinterest is a platform only used by brides-to-be and wedding planners, but don’t let that myth fool you. There are plenty of food, lifestyle, and shopping sites using Pinterest such as, Man Repeller, Gridfiti and Bluffworks. Pinterest’s active user base grew 26% to 335 million last year! In fact, Pinterest is now the third largest social network in the US.
Content marketing is a valuable strategy for growing your audience. However, the content creation process can take a lot of time, and many content marketers spend every day creating new content.
About half of content marketers aren’t using content to drive sales and revenue, according to data from Content Marketing Institute, and that’s a huge missed opportunity. At Influence & Co., ever since we doubled down on content-centric inbound marketing tactics a few years ago, we’ve seen impressive returns on that investment.
Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile?
Here are some link building do’s and link building don’ts to follow.
Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.
Disqus is built for engagement and to enable community development for publishers and voting on comments is a simple way for readers to interact with content with just a click. Last October, we made the decision to display downvotes. We believe that either liking or disliking something is a large aspect of how we communicate with each other and engage with content, and we want to create spaces for people with different opinions to have more constructive interactions.
Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.