The Battle for the Homepage: How Publishers Are Using Community to Win Back Control in the Age of Zero-Click
For years, publishers have been told that the homepage is dead. Search and social were supposed to be the engines of discovery, reliable pipelines of readers arriving from Google, Facebook, Twitter, and whatever new platform happened to dominate that month.
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Late last year, we released several major updates to the tools publishers use each and every day: A brand new interface for mobile as well as desktop, reporting that shows performance across multiple sites within an organization, and even an at-a-glance metrics email. If you haven’t experienced these updates for yourself yet, check them out at https://disqus.com/admin.
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2015, where did you go? Is it me, or does each year seem to go by faster and faster? It certainly went by in the blink of an eye for me. One interesting thing to note, is that Disqus’s Community Service Program has been going strong for 1 year! Go Disqus!
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Attention multi-site owners: Have you ever wished you could get a snapshot of engagement and earnings across all of your sites in one simple, easy-to-read view? Now you can. Today and throughout the rest of the year we’re rolling out ‘Organizations’: a way for you to use Disqus’ powerful Engage and Reveal reporting tools for all of your forums at once. That means you can track engagement metrics like votes and comments or dive into your revenue analytics for multiple forums in a single view. See how your pageviews, RPMv, and comments change over time to get a holistic picture of performance across your various sites.
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Last night at Disqus HQ, we hosted our fifth Game Night event. For those unfamiliar, Game Night is our quarterly board game event where we welcome folks for a night of board games, food, and drink. While we host an internal event for Disqussers every month, it’s the public events with the local community that I look forward to the most.
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Two weeks ago we made some major improvements to the Disqus admin navigation. It’s cleaner, more consistent across different pages and user roles, and has a more intuitive organization of pages, tools, and settings. You’ll find more about this update here. This first wave of changes wasn’t necessarily focused on mobile, but it’s important to us that the Disqus admin works great on phones and tablets. We know there’s a lot of you out there who love to get things done on your mobile devices. That’s why we’re excited to tell you about a few more updates we’ve released over the past few weeks that aim to improve the Disqus admin experience on mobile.
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Starting today, all Disqus customers will see an updated navigation in our publisher admin that better organizes commonly used features to better support the modern digital publisher.
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At Disqus, we understand that publishers are constantly under pressure to produce content, attract readers, and find ways to make money–all of which takes a lot of time and is increasingly expected to be done with fewer and fewer resources. To make it easier for publishers to measure whether their efforts are working, in the coming weeks, select publishers will start receiving a weekly reporting email from Disqus.
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As we mentioned last week, we’ve been in the process of updating Reveal revenue analytics. Well, today, we delivered!
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At Disqus, we use data intensively to optimize Engage and Reveal for maximum impact. We believe it’s important to not just look at how numbers change day-to-day but also to understand how to make decisions based on data.
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