The Zero-Sum Myth of Publisher Monetization
Publishers today are managing more monetization relationships than ever. A primary ad partner handling your above-the-fold inventory. An affiliate program. Maybe a paywall or a direct sales team on top of that.
So when a new tool enters the conversation, the natural question is: will this work alongside what we already have?
When that tool lives below the fold, in a space that currently generates no revenue at all, the answer is worth understanding clearly.
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At Disqus, we love the Internet. And we love that we help publishers of all sizes create places to share content with their readers and build lasting communities. We feel that building a great platform for publishers and commenters depends on hearing directly from communities about what's working and what's sucking. Earlier this week, we sat down with the staff and community at Spoiler TV for an AMA (ask me anything) interview to figure out how we can improve Disqus.
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As the web’s community of communities, we pride ourselves on values that allow us to shift perspectives and share in diverse discussions. These values are an integral part of how we operate internally, and are key to the way we make decisions about our products, our business, and our company. One of our core values is making an impact: we make an impact at work, online, and IRL as well.
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You might remember a few months ago we rolled out the ‘Organizations’ view—a new feature for multi-site owners to get a single, comprehensive view of all their account data across multiple sites.
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Here at Disqus, we do our best to ensure that all the Disqus services you love are fully operational at all hours of the day. As a publisher, we know you rely on Disqus to do your job, whether that’s growing your audience, engaging with your community, or monetizing your site below-the-fold, you likely want to know if we experience any network-wide service issues.
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Late last year, we released several major updates to the tools publishers use each and every day: A brand new interface for mobile as well as desktop, reporting that shows performance across multiple sites within an organization, and even an at-a-glance metrics email. If you haven’t experienced these updates for yourself yet, check them out at https://disqus.com/admin.
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2015, where did you go? Is it me, or does each year seem to go by faster and faster? It certainly went by in the blink of an eye for me. One interesting thing to note, is that Disqus’s Community Service Program has been going strong for 1 year! Go Disqus!
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Attention multi-site owners: Have you ever wished you could get a snapshot of engagement and earnings across all of your sites in one simple, easy-to-read view? Now you can. Today and throughout the rest of the year we’re rolling out ‘Organizations’: a way for you to use Disqus’ powerful Engage and Reveal reporting tools for all of your forums at once. That means you can track engagement metrics like votes and comments or dive into your revenue analytics for multiple forums in a single view. See how your pageviews, RPMv, and comments change over time to get a holistic picture of performance across your various sites.
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Last night at Disqus HQ, we hosted our fifth Game Night event. For those unfamiliar, Game Night is our quarterly board game event where we welcome folks for a night of board games, food, and drink. While we host an internal event for Disqussers every month, it’s the public events with the local community that I look forward to the most.
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Two weeks ago we made some major improvements to the Disqus admin navigation. It’s cleaner, more consistent across different pages and user roles, and has a more intuitive organization of pages, tools, and settings. You’ll find more about this update here. This first wave of changes wasn’t necessarily focused on mobile, but it’s important to us that the Disqus admin works great on phones and tablets. We know there’s a lot of you out there who love to get things done on your mobile devices. That’s why we’re excited to tell you about a few more updates we’ve released over the past few weeks that aim to improve the Disqus admin experience on mobile.
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Starting today, all Disqus customers will see an updated navigation in our publisher admin that better organizes commonly used features to better support the modern digital publisher.
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