--- title: Blog | Disqus (26) description: The official blog for Disqus news, tips, and updates. (26) --- [![disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com/) - Comments - [Overview](https://disqus.com/platform/overview/) - [Engagement](https://disqus.com/platform/engagement/) - [Moderation & Safety](https://disqus.com/platform/moderation/) - [Audience](https://disqus.com/platform/audience/) - [Monetization](https://disqus.com/platform/monetization/) - [Boards](https://about.disqus.com/disqus-boards) - [Polls](https://disqus.com/polls/) - [Pricing](https://disqus.com/pricing/) - Resources - [Blog](https://blog.disqus.com) - [Support](https://disqus.com/support/) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [About](https://disqus.com/about-us/) - [Contact Us](https://about.disqus.com/contact/) - Login - [Publishers](https://disqus.com/profile/login/?next=https://disqus.com/admin/) - [Commenters](https://disqus.com/profile/login/?next=https://disqus.com/home/notifications/) [Get Started](https://disqus.com/profile/signup/intent) Site Admin - View Profile - [Settings](https://disqus.com/home/settings/) - [Home](https://disqus.com/home/) - [Help](https://help.disqus.com/) - [Log Out](https://disqus.com/logout/) [Product](https://blog.disqus.com/topic/product) ## [The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) Publishers today are managing more monetization relationships than ever. A primary ad partner handling your above-the-fold inventory. An affiliate program. Maybe a paywall or a direct sales team on top of that. So when a new tool enters the conversation, the natural question is: *will this work alongside what we already have?* When that tool lives below the fold, in a space that currently generates no revenue at all, the answer is worth understanding clearly. July 15, 2026 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) [... comments](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization#disqus_thread) [Continue Reading](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) [![The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(19).png)](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) - All - [Product](https://blog.disqus.com/topic/product) - [Community](https://blog.disqus.com/topic/community) - [Market Trends](https://blog.disqus.com/topic/market-trends) - [Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) - [Best Practices](https://blog.disqus.com/topic/best-practices) - [Research](https://blog.disqus.com/topic/research) - [Culture](https://blog.disqus.com/topic/culture) - [Best Websites](https://blog.disqus.com/topic/best-websites) - [Engineering](https://blog.disqus.com/topic/engineering) - [Company](https://blog.disqus.com/topic/company) - [Marketing Tips](https://blog.disqus.com/topic/marketing-tips) - [Engagement Guide](https://blog.disqus.com/topic/engagement-guide) - [Commenter Spotlight](https://blog.disqus.com/topic/commenter-spotlight) - [Case Study](https://blog.disqus.com/topic/case-study) - [Press Release](https://blog.disqus.com/topic/press-release) [![Disqus Partners with Local Startups to Give Back](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/disqus-partners-with-local-startups-to-give-back) [Culture](https://blog.disqus.com/topic/culture) [... comments](https://blog.disqus.com/disqus-partners-with-local-startups-to-give-back#disqus_thread) ## [Disqus Partners with Local Startups to Give Back](https://blog.disqus.com/disqus-partners-with-local-startups-to-give-back) August 26, 2015 | [James Mayagoitia](https://blog.disqus.com/author/james-mayagoitia) A little more info about Startups Give Back… [Read more »](https://blog.disqus.com/disqus-partners-with-local-startups-to-give-back) [![Brand new analytics for Reveal publishers](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/brand-new-analytics-for-reveal-publishers) [... comments](https://blog.disqus.com/brand-new-analytics-for-reveal-publishers#disqus_thread) ## [Brand new analytics for Reveal publishers](https://blog.disqus.com/brand-new-analytics-for-reveal-publishers) August 19, 2015 | [Brian Falldin](https://blog.disqus.com/author/brian-falldin) As we mentioned last week, we’ve been in the process of updating Reveal revenue analytics. Well, today, we delivered! [Read more »](https://blog.disqus.com/brand-new-analytics-for-reveal-publishers) [![Updating Reveal analytics for more insights into earnings velocity](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/updating-reveal-analytics-for-more-insights-into-earnings-velocity) [... comments](https://blog.disqus.com/updating-reveal-analytics-for-more-insights-into-earnings-velocity#disqus_thread) ## [Updating Reveal analytics for more insights into earnings velocity](https://blog.disqus.com/updating-reveal-analytics-for-more-insights-into-earnings-velocity) August 13, 2015 | [Sam Parker](https://blog.disqus.com/author/sam-parker) At Disqus, we use data intensively to optimize Engage and Reveal for maximum impact. We believe it’s important to not just look at how numbers change day-to-day but also to understand how to make decisions based on data. [Read more »](https://blog.disqus.com/updating-reveal-analytics-for-more-insights-into-earnings-velocity) [![Freshening up Disqus pages and tools for Publishers](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/freshening-up-disqus-pages-and-tools-for-publishers) [... comments](https://blog.disqus.com/freshening-up-disqus-pages-and-tools-for-publishers#disqus_thread) ## [Freshening up Disqus pages and tools for Publishers](https://blog.disqus.com/freshening-up-disqus-pages-and-tools-for-publishers) August 05, 2015 | [Sam Parker](https://blog.disqus.com/author/sam-parker) Earlier in 2015, we updated the Disqus homepage to focus more on notifications—one of the most used features by publishers commenters alike—and to highlight content from across the Disqus network. With these changes, we heard from publishers that the publisher tools got buried and were harder to find. [Read more »](https://blog.disqus.com/freshening-up-disqus-pages-and-tools-for-publishers) [![Introducing a brand new Disqus for publishers](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/introducing-a-brand-new-disqus-for-publishers) [... comments](https://blog.disqus.com/introducing-a-brand-new-disqus-for-publishers#disqus_thread) ## [Introducing a brand new Disqus for publishers](https://blog.disqus.com/introducing-a-brand-new-disqus-for-publishers) August 05, 2015 | [Brian Falldin](https://blog.disqus.com/author/brian-falldin) Today, we’re letting the world know about two important changes to the products publishers enjoy. [Read more »](https://blog.disqus.com/introducing-a-brand-new-disqus-for-publishers) [![Our Colorful Community](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/our-colorful-community) [Culture](https://blog.disqus.com/topic/culture) [... comments](https://blog.disqus.com/our-colorful-community#disqus_thread) ## [Our Colorful Community](https://blog.disqus.com/our-colorful-community) July 02, 2015 | [Kim Rohrer](https://blog.disqus.com/author/kim-rohrer) Here at Disqus, one of our values is being colorful. Our product is designed to let all sorts of people from all over the internet find each other to have great discussions. We’ve often said that Disqus is the web’s “community of communities” - an environment where all sorts of communities can gather and thrive. We believe that colorful characters are what make the internet a special place...and the same goes for our company! Employees are encouraged to share their whole selves with us, whether that means bringing their expertise from previous workplaces to their projects or teaching us how to juggle (seriously, we’ve had Disqusser-led workshops in everything from bike maintenance to ballet to brewing...and things that don’t start with “b” too). A diversity of opinions and experiences makes us a stronger team, and sharing our passions with each other helps us remember that we’re all humans :) [Read more »](https://blog.disqus.com/our-colorful-community) [![The paper plane proof: our uplifting story of client-side JavaScript bucketing](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/the-paper-plane-proof-our-uplifting-story-of-client-side-javascript-bucketing) [Engineering](https://blog.disqus.com/topic/engineering) [... comments](https://blog.disqus.com/the-paper-plane-proof-our-uplifting-story-of-client-side-javascript-bucketing#disqus_thread) ## [The paper plane proof: our uplifting story of client-side JavaScript bucketing](https://blog.disqus.com/the-paper-plane-proof-our-uplifting-story-of-client-side-javascript-bucketing) June 25, 2015 | [gabalafou](https://blog.disqus.com/author/gabalafou) Contributors: Ernest Wong, Charles Covey-Brandt, and Michael Maltese [Read more »](https://blog.disqus.com/the-paper-plane-proof-our-uplifting-story-of-client-side-javascript-bucketing) [![Fun in the (almost) Sun: A Company BBQ](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/fun-in-the-almost-sun-a-company-bbq) [Culture](https://blog.disqus.com/topic/culture) [... comments](https://blog.disqus.com/fun-in-the-almost-sun-a-company-bbq#disqus_thread) ## [Fun in the (almost) Sun: A Company BBQ](https://blog.disqus.com/fun-in-the-almost-sun-a-company-bbq) May 22, 2015 | [Kim Rohrer](https://blog.disqus.com/author/kim-rohrer) Earlier this week, we hosted a good ole fashioned company BBQ at Crissy Field in San Francisco - it was about time that we brought the team together for a little fun in the sun fog! [Read more »](https://blog.disqus.com/fun-in-the-almost-sun-a-company-bbq) [![Game of Thrones, Comments and Cute Animals Together at Last!](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/game-of-thrones-comments-and-cute-animals-together-at-last) [Product](https://blog.disqus.com/topic/product) [... comments](https://blog.disqus.com/game-of-thrones-comments-and-cute-animals-together-at-last#disqus_thread) ## [Game of Thrones, Comments and Cute Animals Together at Last!](https://blog.disqus.com/game-of-thrones-comments-and-cute-animals-together-at-last) April 09, 2015 | [Steve Roy](https://blog.disqus.com/author/steve-roy) With Game of Thrones returning this Sunday, we thought we’d look back at some of the best comments people on Disqus have made about the show. 18 hours later (it was exhausting but in the fun way), we assembled some of the best. And then searched the Internet high and low to match those comments with pictures of animals. (Repeat: these are actual comments.) Allow us to present our hard work. [Read more »](https://blog.disqus.com/game-of-thrones-comments-and-cute-animals-together-at-last) [![Commenter Spotlight: Kandric](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/commenter-spotlight-kandric) [Community](https://blog.disqus.com/topic/community) [... comments](https://blog.disqus.com/commenter-spotlight-kandric#disqus_thread) ## [Commenter Spotlight: Kandric](https://blog.disqus.com/commenter-spotlight-kandric) March 04, 2015 | [Danny Matteson](https://blog.disqus.com/author/danny-matteson) Getting help from an Internet stranger is a pretty surreal experience. You open a browser tab with beads of sweat trickling down your brow, and find your way to a support forum in hopes that your burning question will be answered by some noble human who has more knowledge than you. [Read more »](https://blog.disqus.com/commenter-spotlight-kandric) [![Controversy vs. Conversation: Analyzing Oscar Talk](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/controversy-vs.-conversation-analyzing-oscar-talk) [Research](https://blog.disqus.com/topic/research) [... comments](https://blog.disqus.com/controversy-vs.-conversation-analyzing-oscar-talk#disqus_thread) ## [Controversy vs. Conversation: Analyzing Oscar Talk](https://blog.disqus.com/controversy-vs.-conversation-analyzing-oscar-talk) February 28, 2015 | [Steve Roy](https://blog.disqus.com/author/steve-roy) My favorite bar in my old neighborhood used to have an Oscars night party. They’d print their own ballots and determine winners by the volume of cheering as each nominee was read aloud. That was fun but it was the discussion at my end of the bar that I enjoyed more. I could hear more and I learned more. [Read more »](https://blog.disqus.com/controversy-vs.-conversation-analyzing-oscar-talk) [•••](https://blog.disqus.com/page/21) [24](https://blog.disqus.com/page/24) [25](https://blog.disqus.com/page/25) [26](https://blog.disqus.com/page/26) [27](https://blog.disqus.com/page/27) [28](https://blog.disqus.com/page/28) [•••](https://blog.disqus.com/page/30) #### Subscribe to our blog Get the latest posts in your email - [Platform Overview](https://disqus.com/platform/overview) - [Engagement](https://disqus.com/platform/engagement) - [Moderation & Safety](https://disqus.com/platform/moderation) - [Audience](https://disqus.com/platform/audience) - [Monetization](https://disqus.com/platform/monetization) - [Pricing](https://disqus.com/pricing) - [Disqus Pro](https://disqus.com/landing/disqus-pro) - [Disqus for Business](https://disqus.com/landing/disqus-business) - [Polls](https://disqus.com/polls) - [Blog](https://blog.disqus.com/) - [Support](https://help.disqus.com) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [API](https://disqus.com/api/docs/) - [Logos](https://disqus.com/brand/) - [History](https://disqus.com/about-us/#history) - [Mission](https://disqus.com/about-us/#mission) - [Culture](https://disqus.com/about-us/#culture) - [How Does Disqus Work?](https://help.disqus.com/en/articles/1717050-how-does-disqus-work) - [Community Tips](https://help.disqus.com/en/collections/191659-community-tips) - [Increase Engagement & Retention](https://help.disqus.com/en/articles/1717197-how-to-increase-reader-engagement-and-retention) - [Moderating 101](https://help.disqus.com/en/articles/1717078-moderating-101) - [Developers](https://help.disqus.com/en/collections/191735-developer) - [Other Integrations](https://help.disqus.com/en/collections/191781-other-integrations) [![Disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com) © 2026 Disqus [Cookies](https://help.disqus.com/en/articles/1944034-cookies-and-data-recipients) [Terms](https://help.disqus.com/customer/portal/articles/466260-terms-of-service) [Privacy](https://help.disqus.com/customer/portal/articles/466259-privacy-policy) Cookie Preferences [Do Not Sell or Share My Info](https://disqus.com/data-sharing-settings/) [Disqus on Facebook](https://www.facebook.com/disqus/) [Disqus on X (Twitter)](https://twitter.com/disqus) [Disqus on Instagram](https://www.instagram.com/disqus) [Disqus on LinkedIn](https://www.linkedin.com/company/disqus)