--- title: Blog | Disqus (9) description: The official blog for Disqus news, tips, and updates. (9) --- [![disqus](https://a.disquscdn.com/next/710d860/marketing/assets/img/brand/disqus-logo-blue.svg)](https://disqus.com/) - Comments - [Overview](https://disqus.com/platform/overview/) - [Engagement](https://disqus.com/platform/engagement/) - [Moderation & Safety](https://disqus.com/platform/moderation/) - [Audience](https://disqus.com/platform/audience/) - [Monetization](https://disqus.com/platform/monetization/) - [Boards](https://about.disqus.com/disqus-boards) - [Polls](https://disqus.com/polls/) - [Pricing](https://disqus.com/pricing/) - Resources - [Blog](https://blog.disqus.com) - [Support](https://disqus.com/support/) - [Knowledge Base](https://help.disqus.com/) - [Disqus 101](https://about.disqus.com/disqus-101) - [Discuss Disqus](https://disqus.com/home/channel/discussdisqus/) - [Case Studies](https://about.disqus.com/case-studies) - [About](https://disqus.com/about-us/) - [Contact Us](https://about.disqus.com/contact/) - Login - [Publishers](https://disqus.com/profile/login/?next=https://disqus.com/admin/) - [Commenters](https://disqus.com/profile/login/?next=https://disqus.com/home/notifications/) [Get Started](https://disqus.com/profile/signup/intent) Site Admin - View Profile - [Settings](https://disqus.com/home/settings/) - [Home](https://disqus.com/home/) - [Help](https://help.disqus.com/) - [Log Out](https://disqus.com/logout/) [Product](https://blog.disqus.com/topic/product) ## [The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) Publishers today are managing more monetization relationships than ever. A primary ad partner handling your above-the-fold inventory. An affiliate program. Maybe a paywall or a direct sales team on top of that. So when a new tool enters the conversation, the natural question is: *will this work alongside what we already have?* When that tool lives below the fold, in a space that currently generates no revenue at all, the answer is worth understanding clearly. July 15, 2026 | [Nick Tiglias](https://blog.disqus.com/author/nick-tiglias) [... comments](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization#disqus_thread) [Continue Reading](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) [![The Zero-Sum Myth of Publisher Monetization](https://blog.disqus.com/hubfs/Blog%20Banner%20(New%20Era%2023)%20(1135%20x%20639%20px)%20(19).png)](https://blog.disqus.com/the-zero-sum-myth-of-publisher-monetization) - All - [Product](https://blog.disqus.com/topic/product) - [Community](https://blog.disqus.com/topic/community) - [Market Trends](https://blog.disqus.com/topic/market-trends) - [Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) - [Best Practices](https://blog.disqus.com/topic/best-practices) - [Research](https://blog.disqus.com/topic/research) - [Culture](https://blog.disqus.com/topic/culture) - [Best Websites](https://blog.disqus.com/topic/best-websites) - [Engineering](https://blog.disqus.com/topic/engineering) - [Company](https://blog.disqus.com/topic/company) - [Marketing Tips](https://blog.disqus.com/topic/marketing-tips) - [Engagement Guide](https://blog.disqus.com/topic/engagement-guide) - [Commenter Spotlight](https://blog.disqus.com/topic/commenter-spotlight) - [Case Study](https://blog.disqus.com/topic/case-study) - [Press Release](https://blog.disqus.com/topic/press-release) [![Squeezing Content Creation Into Your Daily Routine](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/squeezing-content-creation-into-your-daily-routine) [Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) [... comments](https://blog.disqus.com/squeezing-content-creation-into-your-daily-routine#disqus_thread) ## [Squeezing Content Creation Into Your Daily Routine](https://blog.disqus.com/squeezing-content-creation-into-your-daily-routine) April 15, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) Creating content is the foundation of a successful content marketing strategy. You need to continuously put out new material because the internet never takes the day off. It’s an everyday battle to stay relevant! This can be especially tiring if you are a social media manager as social media is always “on.” Here are a few content creation tips to improve your workflow, no matter how busy your schedule becomes. [Read more »](https://blog.disqus.com/squeezing-content-creation-into-your-daily-routine) [![Content Audits: What They Are and Why You Need One](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/content-audits-what-they-are-and-why-you-need-one) [Best Practices](https://blog.disqus.com/topic/best-practices) [... comments](https://blog.disqus.com/content-audits-what-they-are-and-why-you-need-one#disqus_thread) ## [Content Audits: What They Are and Why You Need One](https://blog.disqus.com/content-audits-what-they-are-and-why-you-need-one) April 08, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) Your content team is running like a high functioning engine. You’re pushing out content fast, but how do you know if the content is truly engaging your audience? A content audit can help you figure out if your content is meeting your marketing goals. While content audits can be a bit time consuming, we have some tricks to help you make it faster! [Read more »](https://blog.disqus.com/content-audits-what-they-are-and-why-you-need-one) [![Email Marketing 101](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/email-marketing-101) [Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) [... comments](https://blog.disqus.com/email-marketing-101#disqus_thread) ## [Email Marketing 101](https://blog.disqus.com/email-marketing-101) April 01, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) The statement “Email marketing is dead” is something that I hear time and time again, and I am sure a few if you have been told this too. Well, today I am here to tell you that not only is it alive and well, but it’s making a lot of businesses money! [Read more »](https://blog.disqus.com/email-marketing-101) [![Leveraging Content Calendars to Improve Consistency](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/leveraging-content-calendars-to-improve-consistency) [Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) [... comments](https://blog.disqus.com/leveraging-content-calendars-to-improve-consistency#disqus_thread) ## [Leveraging Content Calendars to Improve Consistency](https://blog.disqus.com/leveraging-content-calendars-to-improve-consistency) March 25, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) Anyone who has ever written content for email campaigns, social media posts, or any other marketing vehicle knows how exciting it can be. However, the excitement can quickly come to a screeching halt when you are juggling four email campaigns, three social media posts, the internal company newsletter, and a PR release. When you look at it this way, it’s quite easy to see how things can quickly get out of hand amongst the chaos. [Read more »](https://blog.disqus.com/leveraging-content-calendars-to-improve-consistency) [![How to Increase Blog Comments and Engagement With Visuals](https://blog.disqus.com/hubfs/63.png)](https://blog.disqus.com/how-to-increase-blog-comments-and-engagement-with-visuals) [Best Practices](https://blog.disqus.com/topic/best-practices) [... comments](https://blog.disqus.com/how-to-increase-blog-comments-and-engagement-with-visuals#disqus_thread) ## [How to Increase Blog Comments and Engagement With Visuals](https://blog.disqus.com/how-to-increase-blog-comments-and-engagement-with-visuals) March 18, 2020 | [Chloe West](https://blog.disqus.com/author/chloe-west) You have a few different goals with your company blog. First, you want to drive traffic to your blog content. Then you want to inform your audience. And last, you want your readers to engage with your content, whether it’s by leaving a comment, sharing your post or making a purchase. [Read more »](https://blog.disqus.com/how-to-increase-blog-comments-and-engagement-with-visuals) [![How to Repurpose Your Podcast](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/how-to-repurpose-your-podcast) [Best Practices](https://blog.disqus.com/topic/best-practices) [... comments](https://blog.disqus.com/how-to-repurpose-your-podcast#disqus_thread) ## [How to Repurpose Your Podcast](https://blog.disqus.com/how-to-repurpose-your-podcast) March 11, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) Based on the feedback from how to get started with podcasts, we understand that a lot of time and effort goes into creating a podcast episode. They can be an effective way to promote your brand. 32% of Americans listen to podcasts at least once a month (that’s approximately 150 million people!). Repurposing your podcast into different formats can help you reach that 68% of Americans who aren’t frequent podcast listeners. [Read more »](https://blog.disqus.com/how-to-repurpose-your-podcast) [![Why Is Video Marketing So Effective?](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/why-is-video-marketing-so-effective) [Marketing Tips](https://blog.disqus.com/topic/marketing-tips) [... comments](https://blog.disqus.com/why-is-video-marketing-so-effective#disqus_thread) ## [Why Is Video Marketing So Effective?](https://blog.disqus.com/why-is-video-marketing-so-effective) March 04, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) On YouTube alone, people spend 1 billion hours watching videos every day. Consumers not only love watching videos online, but they’re also willing to shell out cold hard cash if they like what they see. Marketers often think they need fancy equipment and decked-out studios to make videos for their marketing campaigns. But that’s not always true! [Read more »](https://blog.disqus.com/why-is-video-marketing-so-effective) [![Reader Journey Mapping: Why & How](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/reader-journey-mapping-why-how) [Best Practices](https://blog.disqus.com/topic/best-practices) [... comments](https://blog.disqus.com/reader-journey-mapping-why-how#disqus_thread) ## [Reader Journey Mapping: Why & How](https://blog.disqus.com/reader-journey-mapping-why-how) February 19, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) As we’ve written about in our recent blog posts, all writers are selling something. Whether that be a physical product or service, or selling their content and asking you to pay for it with your time and attention. Whether you’ve been doing this for one day or ten years, you’ve probably noticed that selling online is an entirely different ball game. Today, online sales teams can track your buying patterns and tailor content or offers just for you. Likewise, consumers can investigate you and compare your content, products, or services to those of your competitors. With all this info at their fingertips, consumers now expect personalization. [Read more »](https://blog.disqus.com/reader-journey-mapping-why-how) [![Enhancing Your Content Strategy with Podcasts](https://blog.disqus.com/hubfs/61.png)](https://blog.disqus.com/enhancing-your-content-strategy-with-podcasts) [Market Trends](https://blog.disqus.com/topic/market-trends) [... comments](https://blog.disqus.com/enhancing-your-content-strategy-with-podcasts#disqus_thread) ## [Enhancing Your Content Strategy with Podcasts](https://blog.disqus.com/enhancing-your-content-strategy-with-podcasts) February 12, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) The rise of content marketing has propelled blogging to new heights. And while blogging is an effective way to deliver content to your audience, there’s another method that doesn’t quite get the attention it deserves. Enter the humble podcast. Data released by Edison Research and Triton Digital states that 22% of Americans listen to podcasts on a weekly basis. That’s more than 72 million people! [Read more »](https://blog.disqus.com/enhancing-your-content-strategy-with-podcasts) [![7 Disqus Sites You'll Want to Check Out Before the Oscars](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/7-disqus-sites-youll-want-to-check-out-before-the-oscars) [Best Websites](https://blog.disqus.com/topic/best-websites) [... comments](https://blog.disqus.com/7-disqus-sites-youll-want-to-check-out-before-the-oscars#disqus_thread) ## [7 Disqus Sites You'll Want to Check Out Before the Oscars](https://blog.disqus.com/7-disqus-sites-youll-want-to-check-out-before-the-oscars) February 05, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) With the Grammys and the Super Bowl behind us, film fans around the world are gearing up for the 2020 Oscars. Nominations for Best Picture and Best Actor/Actress are filled with amazing movies and performances from the past year. In this post we’ll take a look at several Oscar nominated movies as well as highlight some of our favorite movie sites from the Disqus community of publishers. Movie geeks, this one’s for you! 🎬 [Read more »](https://blog.disqus.com/7-disqus-sites-youll-want-to-check-out-before-the-oscars) [![3 Steps To Writing More Persuasive Copy](https://blog.disqus.com/hubfs/60.png)](https://blog.disqus.com/3-steps-to-writing-more-persuasive-copy) [Writing and Editing](https://blog.disqus.com/topic/writing-and-editing) [... comments](https://blog.disqus.com/3-steps-to-writing-more-persuasive-copy#disqus_thread) ## [3 Steps To Writing More Persuasive Copy](https://blog.disqus.com/3-steps-to-writing-more-persuasive-copy) January 29, 2020 | [Sabra Mwaura](https://blog.disqus.com/author/sabra-mwaura) All writers sell something. You might not always notice it, but a transaction takes place every time you read a piece of content. Right now, you’re buying information and you’re paying for it with your time. People say that time is our most valuable resource. If that’s true, then right now you’re spending some of your most valuable currency learning how to write persuasive copy! That tells me a lot about you. 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