Maximum Interaction: Why Publishers Are Turning to Polls to Engage Website Audiences
As a publisher, you're undoubtedly feeling increasing pressure to captivate audiences in a way that both builds your community and generates revenue. You publish great online content, but is that enough to keep your audiences engaged in the modern age of constant distractions and diminished attention spans? Unfortunately, the answer is no. You need to do more, which is why so many publishers have been looking for ways to make their websites more interactive and dynamic.
Link building is a strategy to boost your search engine ranking. Unfortunately, many link building tactics are spammy and often demoted by search engines like Google. So what can you do to ensure your efforts are worthwhile? Here are some link building do’s and link building don’ts to follow.
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Content creation for social media may be one of your biggest time consumers. After all, every content creator is familiar with drawing a blank while trying to come up with an Instagram caption or even just struggling with those creative juices.
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Disqus is built for engagement and to enable community development for publishers and voting on comments is a simple way for readers to interact with content with just a click. Last October, we made the decision to display downvotes. We believe that either liking or disliking something is a large aspect of how we communicate with each other and engage with content, and we want to create spaces for people with different opinions to have more constructive interactions.
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Do you know what email marketing campaigns your business should be running? Start doing email marketing the right way by investing in these three types of campaigns. The sooner you start these campaigns, the sooner you’ll see better business outcomes.
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Did you know that 63% of social media marketers believe that social listening will only get more critical in the coming months? Well, they’re right.
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Link building is an SEO strategy that focuses on increasing the number of links to your website. These links are known as inbound links.
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A business is not sustainable if it’s not consistently generating leads. That’s why a solid lead generation strategy is most vital to your business is lead nurturing. The process of turning a browser into a buyer is not always easy, and a business needs to keep track of leads and data to know if their strategy is working.
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Email personalization is the key to improving your conversion rates, and personalized promotional emails are 41% higher in unique click rates compared to non-personalized emails. Generic emails aren’t very useful, especially compared to sending content that appeals to a person’s unique interests.
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Keywords were once considered an essential element of content marketing. Hence, the infamous term “keyword cramming” to describe putting certain keywords into an article as much as possible. Google and other search engines have changed, though. They look beyond keywords to determine if your content is valuable enough to put on the first page of their results.
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Content marketing is a weapon that can help you win the hearts and minds of potential and existing customers and build a strong, long-term relationship with them. Content marketing starts with a strategy, but it’s impossible to develop a winning one without knowing perfectly well the people you’re creating content for.
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One of the main objectives for Disqus is to help publishers engage and retain their audiences. It is difficult to do this if your content cannot be found. We recently redesigned our Discovery tool to help increase site traffic and time spent per unique for publishers. We are excited to unveil the new Disqus Recommendations!
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