The Good and the Bad of AI in Publishing
Should it stay, or should it go?
Generative AI, that is.
Are you aware of one of the most overlooked aspects of your content strategy? You might think it’s getting on TikTok or producing content daily, but it’s not. Analyzing and measuring the results of your content is fundamental to your success. Data will help you identify a broken content strategy, and allow you to create a plan of action to fix it. Let’s talk about how you can do this with your current content strategy.
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The current COVID-19 pandemic has affected many businesses and their marketing strategies. If you planned on hosting an in-person event like a conference, trade show, or networking event, it’s probably been canceled or delayed. For many companies, hosting or attending in-person events are a great source of lead generation. As many as 19% of B2B marketers said that in-person events were their top source for securing leads.
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Audience personas are the keystone of all of your marketing efforts. If you don’t know who your audience is, then you can’t expect to convince people to buy from you or subscribe to you. You need to pinpoint who they are, what they need, and how you can serve them. Today we’re going to help you start creating your persona(s).
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If you don’t have an ad budget, then you may struggle to reach a significant number of Instagram users, but don’t worry - it’s still possible to connect with them organically. Instagram is a powerful tool to get people to interact with your brand and visit your website.
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Webinars are an excellent tactic to nurture your leads. What are webinars exactly? Glad you asked! Webinars are seminars or lessons taught online, usually with a live audience. Why are they so good at converting viewers into buyers? Webinars allow you to engage your audience in a more personal way. They can put a face to your business and let them communicate with you on a more intimate level.
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Creating content is the foundation of a successful content marketing strategy. You need to continuously put out new material because the internet never takes the day off. It’s an everyday battle to stay relevant! This can be especially tiring if you are a social media manager as social media is always “on.” Here are a few content creation tips to improve your workflow, no matter how busy your schedule becomes.
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Your content team is running like a high functioning engine. You’re pushing out content fast, but how do you know if the content is truly engaging your audience? A content audit can help you figure out if your content is meeting your marketing goals. While content audits can be a bit time consuming, we have some tricks to help you make it faster!
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The statement “Email marketing is dead” is something that I hear time and time again, and I am sure a few if you have been told this too. Well, today I am here to tell you that not only is it alive and well, but it’s making a lot of businesses money!
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Anyone who has ever written content for email campaigns, social media posts, or any other marketing vehicle knows how exciting it can be. However, the excitement can quickly come to a screeching halt when you are juggling four email campaigns, three social media posts, the internal company newsletter, and a PR release. When you look at it this way, it’s quite easy to see how things can quickly get out of hand amongst the chaos.
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You have a few different goals with your company blog. First, you want to drive traffic to your blog content. Then you want to inform your audience. And last, you want your readers to engage with your content, whether it’s by leaving a comment, sharing your post or making a purchase.
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Based on the feedback from how to get started with podcasts, we understand that a lot of time and effort goes into creating a podcast episode. They can be an effective way to promote your brand. 32% of Americans listen to podcasts at least once a month (that’s approximately 150 million people!). Repurposing your podcast into different formats can help you reach that 68% of Americans who aren’t frequent podcast listeners.
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